Chris Koch

article thumbnail

Is “social media campaign” an oxymoron?

Chris Koch

Fly-by-night opportunists hoping to win your Facebook sweepstakes. If all you do is run contests and campaigns on Facebook, how can you expect to hold onto prospects over the long term? The campaigns used two methods that play well to Facebook users: Let them play games. Facebook is the fun social network.

article thumbnail

Is “social media campaign” an oxymoron?

Chris Koch

Fly-by-night opportunists hoping to win your Facebook sweepstakes. If all you do is run contests and campaigns on Facebook, how can you expect to hold onto prospects over the long term? The campaigns used two methods that play well to Facebook users: Let them play games. Facebook is the fun social network.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Stop doing PR. Start doing visibility.

Chris Koch

Those people may receive media training, presentation and speaking training, etc. Make sure they have business profiles on the different networks (LinkedIn, Facebook, etc.). Think of the traditional PR process as a supply chain with four steps: Subject matter expert identification and preparation. Encourage them to blog.

PR 100
article thumbnail

Want proof that the C-suite is into social media? Here it is.

Chris Koch

One is the river of planned content—the conference theme, the presentations, etc.; However, CEOs did show a specific preference for the range of social networking sites—LinkedIn, Facebook, and Plaxo—over Twitter or blogs. There are two rivers of content at conferences. Use Social Media to Drive Peer Connections.

article thumbnail

Five reasons why B2B marketers should be in social media even if their companies are not

Chris Koch

That presents a big challenge for marketers trying to monitor what’s being said about their brands. Mark Zuckerberg has made more progress in socializing the web in the last two years with Facebook than Ray Ozzie has in 20 years (anybody remember Lotus Notes and groupware?). You need to be involved in social media to monitor it.

article thumbnail

13 qualities of a good social media voice

Chris Koch

When people ask about how to use social media tools like Twitter, LinkedIn, or Facebook, I suspect that they are really asking about how they should sound in those tools. Tags: Social Media B2B marketing Business Facebook Internet Marketing LinkedIn marketing Marketing and Advertising social media management Twitter. What do you think?

article thumbnail

15 qualities of a good social media voice

Chris Koch

When people ask about how to use social media tools like Twitter, LinkedIn, or Facebook, I suspect that they are really asking about how they should sound in those tools. Tags: Social Media B2B marketing Business Facebook Internet Marketing LinkedIn marketing Marketing and Advertising social media management Twitter. Contextual.