Biznology

APRIL 5, 2016

When I pitch my influencer marketing services these days on behalf of my digital agency Gerris , I find that I am not competing against humans at other agencies, I am fighting it out with Google AdWords , Facebook Ads , Twitter Ads, Bing Ads and even Pinterest Ads. Payola, baby!

Advertising Agencies 80

Advertising Agencies PR Outreach Advertisements 80

Hubspot

JULY 30, 2020

How many times have you interacted with an ad on Facebook and gotten lost down a rabbit hole? I noticed how the ad and landing page were centered around the same product. As far as Facebook landing pages go, this one was great. Have you ever made a landing page specifically for Facebook ads?

Landing Pages 93

Landing Pages Facebook Marketing Automation Services Budget Programs 93

Webbiquity

MARCH 31, 2022

So, before pitching your product, your first step should be to establish your unique value proposition. What makes your product or service more valuable than your competitors? How can you prove the quality of your product? So is every new product launch thereafter.). What about the customer experience?

Marketing Budget 289

Marketing Budget Enterprise Management Sales Management Work Management 289

Webbiquity

NOVEMBER 9, 2021

This one- or two-sentence statement that concisely describes what you do, who you do it for, and why you are special, is in many cases the vital first impression about your brand or product. Describe the most important need your product fulfills. Your Website Home Page (and Product Pages). Image credit: Noah Näf on Unsplash.

Ideal Customer Profiles 352

Ideal Customer Profiles Brand Identity Branding Differentiation 352

Convince & Convert

OCTOBER 23, 2015

Marketing is an absolutely essential component to the success of any product. When executed properly, product marketing helps gain market share, increase profit margins, and grow revenue. This connection is key and will become your product’s differentiator in highly competitive markets. Where are your customers coming from?

Product 157

Product Planning Buyer Personas Work Management 157

Biznology

JUNE 3, 2015

1.393 billion people have a Facebook account. On average, Facebook users spend 21 minutes a day on the site. Your company’s Facebook page is your access pass to all of those users. If you want engagement from your fans, it’s imperative to make your company’s Facebook page as attractive as possible. Don’t Waste Space.

Facebook 80

Facebook PR Comparison Display 80

Convince & Convert

AUGUST 18, 2010

But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are sometimes turning over inquisitional rocks that do not portray them as strategic caretakers of brands’ social presences. What’s the hot new trend in social media that we can bring to our clients?

PR 160

PR Social Media Paid Content Media 160

Hubspot

FEBRUARY 20, 2019

When you begin implementing a social media strategy for your business, one of the first questions you'll ask yourself is this one -- Should my business be on Twitter, or Facebook? Ultimately, Facebook's purpose is to connect people with their friends and family. Twitter vs Facebook Users. Twitter vs Facebook Demographics.

Twitter 78

Twitter Facebook Business Paid Search Agency 78

Tomorrow People

JULY 21, 2021

As product marketing grows and business needs evolve, companies are pursuing a new multiskilled breed: the growth marketer. The golden age of TV commercials saw massive budgets spent on highly polished campaigns, using scriptwriting and cinematic production to capture a mass audience. Craig Zingerline, Chief Product Officer, Sandboxx.

Growth Marketing 207

Growth Marketing Multivariate analysis Planning Top of Funnel 207

Webbiquity

JANUARY 12, 2011

Social media marketing, online PR and SEO are three tactics that are all powerful on their own, but have far more impact when used in a coordinated, synergistic manner. Which online tools are most helpful for PR pros? What does the future hold for online / interactive / social PR? Interactive PR Guides, Tips and Tools.

PR 100

PR Tools Tips Blogger 100

Webbiquity

MARCH 12, 2012

What is the distinction between “traditional” public relations (PR) and online / interactive / social PR? One part of the confusion stems from the fact that in PR, as in many other crafts, the tools change and advance but the fundamental skills required remain the same.

PR 100

PR Blogger Tips Best Practices 100

Webbiquity

SEPTEMBER 1, 2010

And as any blogger can tell you, PR pros understand this, as witnessed by the incredible increase in blogger outreach “pitches&# from corporate PR departments and firms over the past two years. Pros & Cons of Applying Social Media to Traditional PR Campaigns by Howell Marketing Strategies. How Is PR Changing?

PR 100

PR Marketing Automation Services Blogger Eloqua 100

Webbiquity

JULY 21, 2020

Chatfuel helps you increase sales, reduce costs, and automate support on Facebook by building an AI-powered bot, with no coding or previous experience required. Discover which products it’s best to promote, when, on which platform, and more. Engage with prospects online and connect warm leads to a sales rep in a live chat.

Marketing AI 346

Marketing AI Tools Paid Search Agency Marketing Analytics Tools 346

The Point

OCTOBER 8, 2009

First, let’s get this out of the way: I know some very smart people in the PR field. Yes, some of my best friends are PR people. I’m ready to conclude that many PR agencies don’t really get it when it comes to social media. Recently I was made privy to a social media plan authored by a client’s PR agency. But good grief.

Demand Generation Agencies 100

Demand Generation Agencies PR Social Media Paid Search Agency 100

Biznology

MARCH 20, 2018

“The reason why blogger outreach is way harder than it needs to be is because most of you are doing sales instead of doing PR , you’re being a pitch artist instead of a publicist. ” DIY Digital PR (Online Engagement & Blogger Outreach). ” Blogger outreach is more PR than social media.

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199

Convince & Convert

MAY 8, 2012

Jessica Malnik is a PR/marketing coordinator, social media specialist, videographer and an avid blogger. Most Facebook brand pages aren’t actually online communities. Most Facebook fans didn’t decide to “like” a brand’s page because they wanted to be part of an online community.

Communities 154

Communities Facebook Brand Identity Branding 154

Biznology

APRIL 9, 2012

What advice can we give the next generation of digital media marketing or PR pros for landing a job in digital marketing or communications? The great news for marketing and PR students? PR, marketing, and journalism are converging. PR pros can manage the discussion and steer it in the right direction. One final tip.

PR 80

PR Tips Public Relations Work Management 80

Hubspot

JUNE 4, 2018

Facebook announced on Friday that it would remove Trending: the section of its site, typically appearing to the right of the News Feed, that displays a list of the most popular news topics at a given moment. From research we found that over time people found the product to be less and less useful.". Source: CNN.

Facebook 73

Facebook Trends Aggregators Lead Scoring 73

Hubspot

MARCH 29, 2018

Earlier today, members of Facebook's staff held a small press event with a status update on efforts to prevent its platform from being weaponized to influence major national events like elections. Here's a look at the work Facebook says it's doing in each area. Here's a look at the work Facebook says it's doing in each area.

Facebook 67

Facebook Advertising Agencies Paid Search Agency Transparency 67

Martech

APRIL 2, 2024

B2B influencer marketing involves collaborations between creators and brands to develop and share content that promotes the brand’s products or services. Instagram and Facebook typically serve more established audiences; both platforms allow for a mix of new and traditional marketing approaches. What’s the key to B2B marketing success?

B2B Marketing 119

B2B Marketing B2B Planning B2B Thought Leadership 119

Biznology

MAY 30, 2017

Likewise, if you’re selling high ticket items, especially products and services that require new contracts, new leases, refills, upgrades, or are pricey and powerful but highly commoditized, then you need to go well beyond simply selling widgets. What works in high-end sales works in high-end PR.

Planning 186

Planning PR Cold Calling Webcast 186

Buzz Marketing for Technology

SEPTEMBER 7, 2011

Victoria Harres, PR Newswire. But as a Social media marketer, we believe in the power of a world where consumers are more connected to friends and brands, but when it comes to convincing the C-suite how and why, oftentimes they find themselves pointing to indeterminate measures of success such as Facebook Likes.

Facebook 100

Facebook CMO Social Media PR 100

Biznology

MAY 1, 2018

And, once you launch a social media campaign, being it advertising, influencer outreach, online engagement, or content marketing, monitoring and accountability are essential parts of any modern marketing and PR campaign. Monitoring turns a series of unrelated social media behaviors into more of a science laboratory where you can experiment.

Social Media 210

Social Media Social Marketing Paid Search Agency Planning 210

Bluetext

APRIL 21, 2021

While it is a social network, the rules and norms on the platform are much different than other sites like Facebook and Twitter. As part of a holistic PR strategy, LinkedIn can be a powerful tool for sharing company news, amplifying earned media and owned content, and leveraging relationships. Optimize your page for search.

Paid Content 26

Paid Content Paid Search Agency PR Linkedin 26

Marketing Insider Group

MARCH 29, 2023

When you talk about what you do from a product and service perspective, weave your values into the story, too. In fact, many of the brands we now consider central to life as we know it — think Google, AirBnB, Uber, Facebook — were considered “stupid” at one point. Don’t sell yourself short by giving up because of a few detractors.

Storytelling 229

Storytelling Brand Identity Branding Paid Search Agency 229

Hubspot

MAY 2, 2018

If there's one thing that Facebook wants everyone to know it's taking seriously, it's the topic of ethics. The general idea of an ethical approach to everything it does -- its innovations, initiatives, and new products -- is executed with and undercurrent of ethics, user control, and privacy. Here's what company executives had to say.

Ethics 69

Ethics Facebook Privacy Training 69

Webbiquity

MARCH 7, 2023

But it takes the right mix of factors to build productive, lasting client-consultant relationships. This burst onto the scene like nothing before it, reaching one million users in just five days (for comparison, it took Facebook 10 months, and Twitter two years, to reach that milestone).

Consulting 347

Consulting Marketing AI Paid Search Agency Ad Building 347

Webbiquity

NOVEMBER 27, 2018

Marketers, PR professionals, bloggers, and journalists have traditional been heavy users. But though 88% of event professionals are active on Facebook, only 60% of planners also use Twitter. Facebook is still, at its core, a place to share life updates and photos of friends and family. So, there’s hope.

Paid Search Agency 216

Paid Search Agency Twitter Trade Show Social Networks 216

ClearVoice

APRIL 15, 2021

Earned media is when a member of the media discusses a product, individual or company through their preferred media. As the name suggests, a PR executive has relationships with members of the media and continuously pitch their clients to be included in various publications, news shows, podcasts and more. What is earned media?

Paid Content 119

Paid Content Media PR Paid Search Agency 119

Contently

SEPTEMBER 8, 2016

Two weeks ago, Facebook reminded me of that lesson when it updated its Trending feature and fired the editorial team of third-party contractors who worked on Trending. The update and layoffs came a few months after Facebook dealt with heavy criticism for allegedly omitting politically conservative news from the Trending section.

Facebook 60

Facebook Curation Mobile Advertising Twitter 60

Biznology

JUNE 13, 2017

The Product or Service is Almost Never Enough. Some few Unicorn products and services are so amazeballs that they speak for themselves — they just naturally sell like hotcakes — they sell themselves. Advertising trades in targeting: geographic, demographic, psychographic, behavioral, and product-related targeting.

Social Media 179

Social Media Storytelling Social Marketing Work Management 179

Sprout Social

OCTOBER 19, 2020

Instagram engagement is imperative for today’s brands, and we’re working with Facebook to integrate Messenger API, which now provides support for Instagram messaging features. If you are a member of the media with questions about Sprout Social or this announcement, please contact pr@sproutsocial.com.

API 132

API Guidelines PR Work Management 132

Content Standard

JULY 31, 2017

Between running a Twitter Q&A that’s crossed about four time zones, managing a sizeable and lively conversation on a recently released Facebook video, and testing out some new live video content to improve his brand’s footprint on Snapchat, he’s found himself at the office late. It is always going to happen.

PR 43

PR Content Marketing Work Management Content 43

Sharpspring

OCTOBER 11, 2021

It supports Twitter, Facebook, Instagram, Reddit, and a variety of web sources like blogs and forums. Empower Your PR Strategy with Social Listening. Empower Your PR Strategy with Social Listening. Answering those questions on a regular basis will help you on many levels apart from generating PR opportunities.

Social Marketing 125

Social Marketing Marketing Strategy Marketing & Strategy Paid Search Agency 125

MindFire

FEBRUARY 26, 2021

We broadcast these events on Zoom, as well as Facebook and LinkedIn. Each of the items below includes an affiliate link where you can learn more and/or purchase the product if it’s helpful to you. This is what the Heil PR-40 is plugged into, and it dramatically improves the quality of our audio. Heil PR-40.

PR 89

PR Broadcasting Budget Programs Communities 89

Brandpoint

FEBRUARY 21, 2023

As a team of marketers and PR professionals who have been in the industry for decades, we understand the need to grow, improve, innovate and enhance our services to match the needs of brands and their audience. What does the updated broadcast distribution network mean for PR professionals? ” Rachel said.

Broadcasting 62

Broadcasting Paid Content Advertising Agencies Media 62

Launch Marketing

SEPTEMBER 9, 2020

If you haven’t already thought about implementing a public relations (PR) strategy into your integrated marketing plan, now is a great time to get started. A simple news story on your product, service or new business could open the door to sales opportunities, business partnerships, interested investors or funding groups.

Public Relations 71

Public Relations PR Paid Search Agency Budget Programs 71