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PR Insights: Understanding Journalists

Champion Communications

Journalism and PR come hand-in-hand, with professionals in both industries leaning on each other to build credibility and trust with their audiences. Each year Muck Rack puts together their State of Journalism and State of PR Reports to uncover any changes in the industries. Building relationships with journalists is a key part of PR.

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PR Insights: The New Age of Social Media

Champion Communications

This in turn has made it difficult for those of us in Public Relations (PR) to confidently say what the year ahead will hold. But, one thing for sure is that the skills previously required to be an effective communicator in the PR industry have broadened. Enter social media. Enter the new wave of social channels.

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The implications for PR if Twitter goes away

Biznology

Personally, I feel like PR people might be happy when Twitter finally gives up its ghost or falls into disuse. Facebook, Instagram, Pinterest, reddit, YouTube and even Snapchat have integrated ads so thoroughly and shamelessly for so long that there’s not fight left in any of their ‘verses. Don’t let that happen.

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Why Data Storytelling Is Essential for the Modern PR Strategy

Contently

What I do hope to explain, though, is how we need to consider the different types of digital PR when crafting marketing strategies. However, relying solely on this PR strategy means overlooking significant opportunities to get your brand name out there. And there’s nothing wrong with this approach! Take Spotify, for example.

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3 Reasons Twitter is a Valuable Tool for PR Professionals

RDW Group

For the last several years, social media platforms such as Facebook, Twitter, Instagram, and LinkedIn have become vital tools in … The post 3 Reasons Twitter is a Valuable Tool for PR Professionals appeared first on RDW Group.

PR 66
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How Your Content Can Save You From a PR Nightmare

ClearVoice

While PR and content marketing teams may use different forms of content to accomplish this goal, they are both striving to encourage a better public perception of your organization. What are examples of a PR crisis we can learn from? Over the past few years, there have been many different examples of PR crises in the news.

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The Ultimate Guide to Hiring a PR Agency in 2020

Hubspot

That's where a public relations (PR) agency can help. In today's world, PR and marketing overlap and intertwine, making it necessary to work together. In today's world, PR and marketing overlap and intertwine, making it necessary to work together. or "What services does a PR agency provide?". Reputation management.