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6 Tools to Fine-Tune Your Social Media Advertising Strategy

Convince & Convert

Apart from the obvious tools (like Facebook and Tweet/Analytics), here are five tools to help you come up with new social media advertising tactics: 1. For example, I asked to come up with buyer personas for the campaign: Come up with buyer personas we are targeting on Facebook and craft a copy for each one. Who are they listening to?

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The 17 Best Keyword Research Tools for SEO and SEM

Webbiquity

A nursery that understands the importance of content marketing and SEO may very well want to optimize content on its site for both types of queries—but they will be different pieces of content. Sample review: “Wordtracker is a helpful keyword research tool that allows you to locate the top-performing keywords in minutes.”

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How to Turn Your Channels into Data-Driven Machines

Inbox Insight

Sites like Twitter and Facebook already have this capability on their advertising platforms, allowing you to target the right buyers. Referring back to our survey results, 69% of marketers in our sample set are using intent for paid social ads. SEO and PPC.

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3 Tips for Getting More Value from Your Landing Pages

Unbounce

But taking a longer-term view, it’s very likely that some of these prospects will eventually: Convert through other channels or sites not directly attributable to your landing page. Facebook Store Visit campaigns are optimized to show ads to viewers that are more likely to visit. Convert after a longer consideration period.

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How to Create UTM Codes to Track Your URLs [UTM Builder]

Hubspot

Building a UTM code, however, can tell you how much of that traffic came from Facebook, or even a particular post on Facebook. utm_campaign=blogpost &utm_medium=social&utm_source=facebook. The "medium" is social media, while the "source" is Facebook. Example: utm_source=Facebook. Measure your success.

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SMX Advanced Day 1 – Google + Bing Keynotes, Conversion Optimization, Audience Targeting and Social + PPC

QuanticMind

Day 1 of #SMX Advanced includes keynote addresses from Google and Bing, conversion optimization best practices, audience targeting tips and social + PPC discussion. Dischler suggested that Google will continue to attempt discussions with Apple to come to an understanding that lets advertisers track conversions on different sites.

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Funny Business: The Best Digital Marketing Humor, 2014 Edition

Webbiquity

3 PPC Fails That Can Hurt Your Brand by ClickZ. Michelle Morehouse provides serious advice on pitfalls to avoid in PPC advertising, but uses unusually entertaining examples to illustrate her points, including “The World’s Worst Website” and this: New WGN Morning News ‘promo:’ Nobody f#@king likes you by WGN TV.