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Your 3-Step Guide to Creating a Successful Review Acquisition Strategy

Moz

MAY 2, 2019

You're looking for three types of review profiles: Mainstream reviews via large providers like Google, Facebook, and Yelp Industry-specific reviews via specialty sites like TripAdvisor for hotels, Avvo for attorneys or Healthgrades for doctors ‘Niche’ platforms like the BBB, Angie's list, or Clutch.co. Consistent across multiple locations?

Acquisitions 57
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Top 40 Posts and Hot Topics of Inbound Marketing and Social Media

B2B Marketing Zone Posts

JULY 7, 2010

Is lead generation killing marketing? How could emphasizing leads not improve the relationship? Lead scoring assigns points based on the prospects’ behavior in relation to specific content over time—in addition to points for demographic fit and recency. You could hear the proverbial pin drop in the room after he said it.

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