Remove recency
Remove Facebook Remove PPC Remove Response Rate Remove Sample
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Top 40 Posts and Hot Topics of Inbound Marketing and Social Media

B2B Marketing Zone Posts

Lead scoring assigns points based on the prospects’ behavior in relation to specific content over time—in addition to points for demographic fit and recency. In this post we’ll focus on optimizing response rates. What’s a Facebook fan worth? I’ve had a few clients ask me recently what a Facebook fan is worth.