B2B Marketing 2022 Trends
The Lead Agency
DECEMBER 6, 2021
From a sales perspective, businesses are making the most of these digital channels and using them to interact with and even close sales with B2B customers, as opposed to attending in-person meetings and networking events. According to the McKinsey report, e-commerce and videoconferencing now account for 43% of all B2B revenue. Demand Metric.
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