Facebook, PointClear and Product

Takeaways from BtoB's NetMarketing Breakfast in Boston

ViewPoint

OCTOBER 14, 2011

It's great to be home after a very productive trip to the Northeast. PointClear sponsored the October 11, 2011 breakfast featuring speakers from Intertek Group, Deltek, Hitachi Data Systems and OppenheimerFunds, Inc. In a BtoB test, Facebook beat LinkedIn and Twitter when measuring response to targeted ads (IT hardware product).

BtoB

BtoB PointClear Class Linkedin

Good Reads for B2B Marketing - 8 Changes that Will Improve Your Marketing

ViewPoint

JULY 11, 2013

The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. B2B buyers look for unbiased confirmation about products or services before buying, just like B2C buyers do. Study: Email Lands More Customers Than Facebook or Twitter, but Still Fewer than Organic Search.

PointClear

PointClear B2B Marketing Advertising Agencies B2B

B2B Marketing Zone

Takeaways from BtoB's NetMarketing Breakfast in Boston

Good Reads for B2B Marketing - 8 Changes that Will Improve Your Marketing

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