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Good Reads for B2B Marketing - More CMO/CIO Alliance

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The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. LinkedIn Adds Facebook-Style Mentions In Status Updates And Home-Page Comments. LinkedIn is adding a Facebook-like feature that allows users to link to connections or companies in the status-update field.

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Takeaways from BtoB's NetMarketing Breakfast in Boston

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PointClear sponsored the October 11, 2011 breakfast featuring speakers from Intertek Group, Deltek, Hitachi Data Systems and OppenheimerFunds, Inc. In a BtoB test, Facebook beat LinkedIn and Twitter when measuring response to targeted ads (IT hardware product). It's great to be home after a very productive trip to the Northeast.

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Good Reads for B2B Marketing - 8 Changes that Will Improve Your Marketing

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The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. Study: Email Lands More Customers Than Facebook or Twitter, but Still Fewer than Organic Search. Online content in the sales and marketing industries is dynamic and constantly changing. Via HubSpot.