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KoMarketing Associates

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B2B Video Marketing on LinkedIn: How to Embrace Video in Your Content Strategy

KoMarketing Associates

You can republish videos from other platforms, like Facebook and YouTube into your LinkedIn feed. It’s not Facebook. It’s not YouTube. One brand was able to take a one-hour recorded event and break it into over 40 different video excerpts, which is nearly half a year’s worth of video content. It’s not Twitter.

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How to Target Generation Z in B2B Marketing

KoMarketing Associates

According to Criteo , the most popular social media networks for this demographic are YouTube, Snapchat, and Instagram. Because they are already using messaging apps to connect with loved ones, connecting with brands through apps like Facebook Messenger or WhatsApp is a natural extension of their online use. Provide Catered Content.

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10 Questions You Need to Answer with a B2B Social Media Audit

KoMarketing Associates

With the top ones overall being Facebook, Twitter, LinkedIn, Instagram, Snapchat, and Pinterest, social media managers can look at each platform’s demographics and content to see where they’d be a good fit. This includes your social media content as well as content your publishing on other platforms, such as YouTube or your blog.

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How to Do B2B Video Marketing on LinkedIn

KoMarketing Associates

You can republish videos from other platforms, like Facebook and YouTube into your LinkedIn feed. It’s not Facebook. It’s not YouTube. One brand was able to take a one-hour recorded event and break it into over 40 different video excerpts, which is nearly half a year’s worth of video content. It’s not Twitter.

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Facebook Best Practices for B2B Marketers in 2021

KoMarketing Associates

Facebook for B2B marketers? Because while Facebook might have a reputation for not being for B2B marketers, nobody seems to have told B2B marketers that. Or told regular people, either: 74% of people use Facebook for professional purposes. Or told regular people, either: 74% of people use Facebook for professional purposes.

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How Do Live Events and B2B Digital Marketing Work Together?

KoMarketing Associates

Video can also be repurposed into podcasts, audio recordings, and written transcripts. The event video can also be saved and repurposed later on your company’s YouTube or Vimeo channel. If live streaming on Facebook or Twitter (through Periscope), it gets automatically saved in the video library. Event Recaps.

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Why B2B Influencer Marketing is Your Next Big Thing

KoMarketing Associates

Thought leaders in various industries continue to grow dedicated followings, especially because of the rise of live streaming and podcasts. As mentioned in the introduction, podcast audiences have continued to grow steadily in the last few years, after a lull in the years between then and their inception. Target Authors and Speakers.