Industrial Marketing Today

MAY 6, 2011

Social media continues to show low adoption and usage among these control and automation professionals – Twitter and Facebook garnered only 1% each for weekly work related usage and as high as 62% of the people said they never use them (personal or work), LinkedIn faired a little better at 4% weekly work related usage, Blogs and Podcasts also suffered (..)

Design 60

Design Work Management Marketing Management Paid Search Agency 60

Industrial Marketing Today

JANUARY 10, 2011

Videos (48%) are the preferred content format over other digital tactics (podcasts, virtual conferences and e-books) by a wide margin. Even though social media (Facebook, Twitter and LinkedIn) adoption is lower among industrial marketers, YouTube usage by manufacturers (50%) is higher than other B2B marketers (38%).

Video Marketing 60

Video Marketing Content Marketing Co-Registration High Quality Lead 60

Industrial Marketing Today

SEPTEMBER 3, 2010

Content marketing does not mean churning out white papers, case studies, articles, blog posts, podcasts and webinars for the sake of putting out content. How can you use marketing content to generate a decent volume of sales-ready leads at a low(er) cost? What is effective content marketing?

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

Industrial Marketing Today

JUNE 29, 2010

Use video testimonials and/or interview your customers and convert them into podcasts. We are all used to seeing case studies and they are powerful marketing content. Add a new twist to this old workhorse by telling your story in different ways. These stories are uniquely yours, making them difficult for your competition to copy.

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Industrial Marketing Today

MAY 14, 2010

2) Engage those visitors’ attention with industry leading content (website copy, white papers, videos, podcasts). It helps to view the process behind Inbound Marketing Automation as consisting of 4 phases: 1) Attract more visitors to the website through Search Engine Optimization, Social Media Marketing, and Pay Per Click advertising.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Industrial Marketing Today

MAY 11, 2011

Tweet about the updates and announce them on your Facebook page to drive more traffic back to your Website. Convert articles into Podcasts to offer an audio version to people who don’t like reading a lot of text online. Break up long technical articles into shorter blog posts around each key idea.

Thought Leadership 60

Thought Leadership Marketing Management Peer-to-peer Service 60

Industrial Marketing Today

OCTOBER 26, 2009

You can offer choices of different formats (PDF, Podcast, PowerPoint presentation, video etc.). Don’t make the visitor scroll vertically or horizontally to read your primary content. Calls to action – be absolutely clear about what you want the visitor to do.

Traffic 60

Traffic Lead Scoring Lead Ranking Top of Funnel 60