SmartBrief - Marketing

OCTOBER 9, 2023

By comparison, X (the social platform formerly known as Twitter) will have 56.1 The platform was rolled out quickly to take advantage of frustration created by Elon Musk’s (mis)management of the X/Twitter platform. The platform was resurrected after Musk purchased Twitter (now X). million monthly active users.

Twitter 52

Twitter Phishing Domain Privacy 52

ClearVoice

AUGUST 1, 2022

In recent years, the amount of data that social media platforms provide has decreased as user privacy has become more of an issue , but the amount of information you can get about your followers on apps like Facebook, Instagram, or Twitter can still prove to be very helpful to you. Be personal with social media content.

Social Media 52

Social Media Ideal Customer Profiles Media Ad Building 52

Martech Advisor

JANUARY 30, 2020

In the last two years, there were several heated debates around Facebook marketing and what it means in an age when the social media platform is under heavy scrutiny. But this doesn’t make Facebook marketing strategies irrelevant in 2020. As a platform, Facebook has continued to entrench itself into society.

Facebook 126

Facebook Paid Search Agency Marketing Management Marketing & Strategy 126

KoMarketing Associates

MARCH 7, 2013

Twitter in particular proved to be the strongest performing platform for generating leads through social media. Optify’s data shows that Twitter contributed to 82% of social media generated leads, beating out Facebook and LinkedIn 9 to 1. Twitter is one solution. Constant Contact (@ConstantContact).

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120

Oktopost

SEPTEMBER 4, 2020

When you think about Facebook, what comes to mind are probably things like fake news and your cousin’s awkward family photos. So how can Facebook compete with LinkedIn—a professional network geared toward facilitating business relationships—when it comes to B2B marketing? Facebook vs LinkedIn by the numbers. Not so much.

Linkedin 150

Linkedin Facebook Cost Per Click B2B Thought Leadership 150

KoMarketing Associates

APRIL 26, 2016

Twitter has transformed the way that B2B marketers communicate with their target audiences by providing another place to engage, address questions, and emphasize what they stand for. In fact, Twitter is now the top social platform for B2B brand mentions , with 73% of them happening on the site.

Twitter 120

Twitter B2B Marketing B2B Planning 120

Convince & Convert

FEBRUARY 25, 2015

Image via BigStockPhoto.com On February 4, Bloomberg broke the news about a deal between Google and Twitter , allowing tweets to appear in Google’s search results as soon as they are posted. Currently, Google must crawl Twitter to obtain the content within tweets. within the hour), they would rapidly bring Twitter to its knees.

Twitter 164

Twitter Google Social Media Case Studies 164

Sprout Social

OCTOBER 10, 2019

With over 313 million monthly active users and a young demographic to boot, Twitter is a great platform for most marketers. Starting up a Twitter page for your company is easy. Anyone can come up with a Twitter handle, upload their profile photo, fill out their bio and send out their first Tweet. Networking.

Twitter 109

Twitter Marketing Strategy Marketing & Strategy Tips 109

Marketing Insider Group

JULY 14, 2011

Facebook was for friends. Twitter took me a little longer to figure out but basically I decided it was where I would share professional content and opinions. So the question is: can we be distinct people or personalities on different social sites? I hope you’ll share yours as well… Work is Personal.

Social Media 100

Social Media Profiling Personalization Media 100

Sprout Social

SEPTEMBER 30, 2022

But rather than just nurturing your relationships with existing customers, you can also use it to find and convert valuable leads. They use the insights gained from social listening to authentically connect and build relationships through social conversations that matter most to their audience. What are the benefits of social selling?

Tips 133

Tips Ideal Customer Profiles Work Management Marketing Management 133

Zoominfo

DECEMBER 4, 2019

Naturally, platforms like LinkedIn, Twitter, and Facebook have become essential tools in a recruiter’s strategy. Candidate personas are semi-fictional profiles of your ideal candidates. If your profiles look like long lists of job descriptions , you’re missing a major opportunity to engage with potential candidates.

High Quality Lead 221

High Quality Lead Outreach Zoominfo Social Media 221

Sprout Social

JULY 21, 2022

By creating informative and engaging content, brands can cultivate relationships with customers and followers that lead to conversions. Examples: Facebook, LinkedIn, Instagram, Twitter, TikTok and Snapchat. Examples : Clubhouse, Twitter Spaces and Facebook Live Audio Rooms. Directly connect with others.

Social Media 145

Social Media Social Marketing Media Curation 145

SocialPilot

FEBRUARY 9, 2024

His post covers everything from Facebook ads to internet marketing. You can also find Neal on Twitter, where he shares thoughts and news on digital and social media marketing strategies for every platform. Mari Smith Mari Smith is known as “the Queen of Facebook.” Even Facebook asks for her help.”

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Convince & Convert

MARCH 10, 2013

Twitter is on its way to becoming something entirely different. This isn’t a new phenomenon, as Twitter’s first incarnation as short form narcissism gave more than a kernel of truth to the old complaint among non-users that “they didn’t want to know what people had for lunch.” Twitter as a Ratings Service.

Twitter 167

Twitter Digg RSS Television marketing 167

Webbiquity

NOVEMBER 2, 2021

It’s getting more unusual to see in-person events that are dedicated solely to “networking.” No doubt you’re already doing some networking online, and you’ve optimized your profile to grow your network on LinkedIn. Second, it keeps you actively involved in maintaining your relationships.

Social Media 325

Social Media Tips Media Network Marketing 325

NuSpark Consulting

OCTOBER 13, 2015

Everybody wants thousands of raving fans singing their praises on social channels, but few are willing to do the real work that advocacy (and influence) requires—relationship building. We see companies build elaborate social profiles and advertise to get more fans, and then wonder in a few months why no one spreads the word about them.

Ideal Customer Profiles 100

Ideal Customer Profiles Social Media Buying Cycle Lead Scoring 100

Sprout Social

OCTOBER 27, 2022

In this piece, we’ll discuss leading s ocial media customer service statistics and how to use them to build stronger relationships in 2023. Because we drive people to our social media profiles through other channels, such as our newsletter, many of the questions we receive come through those platforms.”

Social Media 110

Social Media Statistics Marketing Management Ideal Customer Profiles 110

Navigate the Channel

JANUARY 24, 2024

LinkedIn: More Than a Social Network LinkedIn stands apart from traditional social media platforms like Facebook, Instagram, or Twitter. While those platforms are designed for personal social connections, sharing daily life updates, and leisurely scrolling, LinkedIn has a distinct purpose – it’s a professional network.

Linkedin 65

Linkedin Network Marketing Social Media Profiling 65

Brandwatch Marketing

JANUARY 29, 2024

Brandwatch uses our presence on sites like LinkedIn and Twitter to generate leads, so we’re going to preach what we practice. Organic can work just fine on its own, although it definitely does better on Twitter and LinkedIn than Facebook. On Facebook you can hit carefully chosen locations. Then, keep on topic.

Lead Generation 98

Lead Generation Paid Content Social Media Generation 98

Brandwatch Marketing

JANUARY 29, 2024

Brandwatch uses our presence on sites like LinkedIn and Twitter to generate leads, so we’re going to preach what we practice. Organic can work just fine on its own, although it definitely does better on Twitter and LinkedIn than Facebook. On Facebook you can hit carefully chosen locations. Then, keep on topic.

Lead Generation 97

Lead Generation Paid Content Social Media Generation 97

Sprout Social

JUNE 17, 2019

Having a personal brand, whether you’re job hunting, running your own business or at any stage in your career, is essential. One of the best ways to enhance your personal brand is through social media. A great personal brand is one that is authentic and intrinsically connected to who you are as a person. Keep organized.

Social Media 111

Social Media Trends Personalization Brand Identity 111

Champion Communications

MAY 16, 2023

In this year’s State of Journalism Report , Muck Rack partnered with 10 journalist organizations to survey 2,500+ journalists on everything from popular reporting mediums and in-person event coverage to the most effective PR pitching strategies. 78% of reporters find Twitter the most valuable for their work.

PR 62

PR Ideal Customer Profiles Blast Campaigns Press 62

Onalytica B2B

NOVEMBER 15, 2018

When most hear the term ‘influencer’ they think of the social media influencers on platforms such as Instagram, Twitter and YouTube endorsing consumer products to their audience in return for a pay cheque. Typically, more active on LinkedIn but no other platform other than personal social networks. Read on to learn how.

Peer-to-peer 279

Peer-to-peer Thought Leadership Social Media Work Management 279

TrustRadius Marketing

MARCH 2, 2022

It’s easier to show your brand’s personality and make genuine connections when your company has yet to reach Buy-n-Large proportions. Responding to messages is key for building those personal relationships your customers want. A good social media marketing tool can help you quickly make strong social media content.

Small Business Marketing 98

Small Business Marketing Social Media Social Marketing Tools 98

Scoop.it

OCTOBER 13, 2022

Content is one of the best ways to connect with your target audience and build relationships. Personalized content is superior, with 72% of customers only engaging with personalized messaging. So how do you access the proper information to personalize your content curation strategy for each customer? Image Source ).

Curation 85

Curation Social Media Analytics Personalization 85

Biznology

MARCH 29, 2016

When I discovered the new gym, the Penrose 9Round, I took some Instagrams and checked in via FourSquare /Swarm and then checked in at Facebook. If I can’t make the time I have personally booked in my calendar, the only person I disappoint is my 9Buddy. Facebook is location-aware. Twitter is location-aware.

Profiling 80

Profiling Facebook Training Class 80

Hubspot

JULY 8, 2020

Twitter was one of the first social media platforms I ever joined, but it wasn’t nearly as fancy as it is today. In fact, according to Twitter , its users are 2.7x Needless to say, Twitter can be a powerful marketing tool for your business , whether you’re new to the platform or growing steadily. Design an eye-catching profile.

eCommerce 55

eCommerce Twitter Paid Search Agency Work Management 55

Sprout Social

JULY 12, 2016

Twitter chats are a great way to gain exposure, grow your following and engage with your audience. Jumping into a Twitter chat can be a little intimidating and challenging at first. Why Twitter Chats? One of the biggest challenges for businesses on Twitter is building an active following. Hosting a Twitter Chat.

Twitter 96

Twitter Communities Network Marketing Tips 96

SocialPilot

JANUARY 21, 2024

As you can see in this example from SocialPilot’s Facebook page, click through to read a blog post. Issue a challenge: Wendy’s Wendy’s Twitter is legendary as a social media strategy, and it works wonders for their bottom line. Wendy’s engagement on Twitter usually averages at 10,000 shares and 30,000 likes. Wendy’s secret?

Social Media 119

Social Media Examples Media Urgency Marketing 119

Paul Gillin

APRIL 18, 2012

I prepared summaries for my upcoming Search & Social Double Whammy seminar on May 2 in Burlington, MA describing the “big three” social networks: Facebook, LinkedIn and Twitter. Facebook & LinkedIn. Facebook & LinkedIn. Perhaps you’ll find these basic explanations useful in some context.

Twitter 50

Twitter Linkedin Facebook Social Networks 50

Oktopost

NOVEMBER 22, 2023

X (formally Twitter): B2B marketers leverage X to join conversations with prospects and customers and stay on top of industry news and trends. This trend offers you a unique opportunity to access networks and audiences you couldn’t reach with your corporate profiles alone.

Social Media 117

Social Media Trends Media B2B 117

Webbiquity

SEPTEMBER 26, 2017

In fact, the platform is 277 percent more effective than Facebook and Twitter at helping businesses generate leads. Once you’ve made the list, go ahead and send a connection request to each person. Beef up Your Profile. Try to look at your profile through the eyes of a lead. Make a List.

Lead Generation 241

Lead Generation Linkedin Generation Leads 241

Hubspot

MARCH 12, 2018

After all, why should SDRs spend time crafting 100 personalized emails when sending the same generic email to 1,000 people results in the same number of responses? Caught up in this technology obsession, we’ve neglected to teach junior sales professionals how to build relationships. But we do need to get back to building relationships.

Template 101

Template Work Management Marketing Automation Services Top of Funnel 101

Content Marketing Institute

FEBRUARY 19, 2018

As the rise of social media and influencer marketing has led to exponential opportunities for content marketing for corporate brands, it also has presented countless opportunities for content marketing for personal brands. It's advantageous to leverage power of personal brands in conjunction w/ central corporate brand.

Personalization 109

Personalization Brand Identity Branding Paid Search Agency 109

Sprout Social

AUGUST 3, 2016

Facebook provides multiple communication touch points for brands and customers to interact. For a customer, Facebook is highly convenient. However, for brands managing a consistent customer experience on Facebook can be incredibly challenging. Facebook Message History Makes Engagement Easier.

Contacts 65

Contacts Facebook Ideal Customer Profiles CRM 65

Buffer

JUNE 16, 2022

Folks on Twitter are typically ahead of the curve, always knowing about trends ahead of everyone else while LinkedIn is the professional growth platform for the serious-minded. Your social media profile is essentially a microcosm of who you are and everything from the content you share to who you follow can say a lot about you.

Social Media 129

Social Media Peer-to-peer Media Ad Building 129

Martech

FEBRUARY 15, 2023

For instance, just last year Meta settled with the United States Department of Justice over Facebook enabling housing discrimination. The most recent suit requires Meta to adjust Facebook’s Lookalike Audiences ad targeting tool to avoid perpetuating housing discrimination based upon such characteristics.

Ethics 93

Ethics Marketing AI Multivariate analysis Paid Search Agency 93