ViewPoint

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Five Ways B2B Marketers Can Get the Most from Facebook

ViewPoint

A lot of B2B marketers have chosen not to get on board the Facebook train for fear that Facebook's freewheeling culture clashes with their serious business. There’s a lot of gold to mine on Facebook, however, if you know your objectives and how the community works. LinkedIn is nine-to-five and Facebook is after-hours.

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Is It Really B2B, Or Something Different All Together?

ViewPoint

Then consider the world of social media with its Twitter accounts, Facebook pages and YouTube videos. And that person has a name, a face and probably a LinkedIn account. But only in that it allows for a much more personal connection between people and those they wish to communicate with. Person-to-person.

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Tweet Less and Talk More

ViewPoint

Technology provides us with many great tools, but it is the person behind the LinkedIn profile , all the fancy gadgets, and high-tech presentations who actually makes the sale. Email, texting, social networking—these certainly have their place in business today, but none of them replaces the power of an in-person connection.

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PowerViews with Koka Sexton: How to Leverage Social Media

ViewPoint

Then go on Facebook and let your friends and family know. Twitter is more of a running conversation, where people relax and divulge more personal information. But if you can get to know people on both levels — personally and professionally — you gain a different insight as a salesperson. Have you written a new blog post?

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Are Your Sales Suffering Because You've Picked The Worst Times To Contact Prospects?

ViewPoint

In the digital age, more and more communication takes place via email and text messaging, but a person-to-person conversation is still the most engaging way to contact a prospect and convert him into a customer. They can be found on Twitter and Facebook.' Why Cold Calling Still Works. Cold Call Timing.

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3 Steps for Effective Sales Lead Follow Up (none are the Hail Mary)

ViewPoint

The best known examples are Staubach to Person in 1975 and Flutie to Phelan in 1984. A visit to the prospects’ Facebook page will provide a glimpse into their personality. The average person doesn’t want to come off as rude; and if they miss a meeting they will try to make it up to you in some way—that’s just how it works.

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PowerViews with Chris Snell: Suit Up, Stand Up, Sign Up: A Sales Mantra

ViewPoint

Click to start video at this point —Nowadays there’s a huge push for social selling, with sales reps turning to Facebook, Twitter, and LinkedIn for leads. Knowing what goals to set for your team members is all about knowing your team members on a personal level. Used to be lucky if you had an email to go on”.

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