| | | Buyerology | |  Facebook + Personalization | 4 articles |
| Page 1 of 1 | Previous | Next | BUYEROLOGY MAY 18, 2011  Social Buyerology: Understanding Buyers in the Social Age Drastically affecting how organizational as well as personal goals are established and fulfilled. The spheres of networking has exploded and connections are made daily through channels such as LinkedIn, Twitter, and Facebook. Image by aafromaa via Flickr. The results of these new approaches and technologies are mixed as best to date. | BUYEROLOGY JULY 24, 2011  The New Social Buyer Ecosystem The implications are that the Social Buyer – from a B2B prism – is active on the likes of Twitter, LinkedIn, and Facebook daily. This includes blurring the lines between personal and business. With many never having met their peer in person or arranging to meet peers at conference. Image via Wikipedia. New Buyer Perspectives Evolving. | | | | | |
| BUYEROLOGY MAY 13, 2011  Baseone Buyersphere 2011 Report and the Changing B2B Buyer Behavior Facebook, LinkedIn, Twitter, Blogs, and other social media ranked near the bottom. Yes, Facebook usage nearly doubled compared to last year but it still does not have anywhere near the usage levels that traditional channels have when it comes to B2B purchasing. Blogs, WOM, Twitter, and Direct Mail were all ahead of Facebook in terms of influence. | BUYEROLOGY AUGUST 16, 2010  The Defining Moments in Digital Marketing This has been a summer of many defining moments on a personal level. In my return from a brief hiatus this summer to savor the recent defining moments in my personal life, I began to think of how this is an apt description of what has taken place this year in terms of social media and digital marketing. Cover via Amazon. This will surely be a summer filled with many memories. | |
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