SocialPilot

JANUARY 26, 2024

Instruct the AI on the platform or the format you’re targeting, what product/service you want to promote, who your target customers are, and what exactly you are looking for. Provide insights on how it impacts [Target Audience] and include a question at the end to encourage engagement and discussion.”

Examples 81

Examples ROI Planning Work Management 81

Convince & Convert

MAY 4, 2015

The upcoming Conversion Road Trip, hosted by Unbounce , will bring many big league CRO experts together to present strategies for optimizing conversion. Personas are a means of defining a distinct customer audience (who, where, how, why) in a tangible format, so marketers can understand how to help their customers achieve success,” she said.

Conversion 163

Conversion Conversion Rate Paid Search Agency Psychographics 163

Valasys

MAY 27, 2019

Account Based Marketing is a practice wherein, the potential customers (which comprise of all the decision makers within a target company) are segmented primarily on the basis of their technographic & firmographic data & deliver highly personalized experiences, based on the awareness of their accounts.

Account Based Marketing 69

Account Based Marketing Inbound Marketing B2B Marketing Marketing & Strategy 69

Hubspot

JANUARY 16, 2020

These social media accounts demonstrate that Netflix knows its audiences to the point where they can target them based on themes and market accordingly. Ultimately, it's a fantastic way to integrate audience targeting in social media and engage their micro-audiences. What is audience targeting? Audience Targeting Tips.

Buyer Personas 87

Buyer Personas Psychographics Demographics Paid Search Agency 87

seo.co

MAY 11, 2021

It’s essentially the process of dividing your company’s target market into specific and approachable groups. Better targeting. Because you’re able to target each customer with a very specific approach, you’ll see your response rates increase, acquisition costs decrease, and conversion rates go through the roof. Psychographic.

Segmentation 52

Segmentation Psychographics Marketing Analytics Tools Paid Search Agency 52

Valasys

JUNE 8, 2020

Strategic content mapping is a powerful tool for content marketers as they can review their existing content assets, plan new content strategy, and figure out how each piece of content can be used to effectively reach, and engage with the target audience groups. Helps Identify the Loopholes in Your Content Strategy.

Buyer Personas 76

Buyer Personas Buying Cycle Content Template 76

Optinmonster

MARCH 16, 2020

In this guide, we’ll share 50 email segmentation ideas that the pros use to create targeted email lists. But first, let’s briefly cover the basics of targeted email marketing… What Is Email Segmentation? The latter tracks, targets, and precisely hits its target. ConvertKit. GetResponse. ActiveCampaign.

Segmentation 143

Segmentation Enterprise Management Tips Work Management 143

ClearVoice

JUNE 15, 2021

A marketing writer must be flexible in considering the client, the product or service being marketed, and the audience that’s being targeted. Let’s take a look at some of the strategies good marketing writers employ to create writing that persuades audiences to act. What Is Marketing Writing?

Rules 116

Rules Work Management Content Marketing Marketing Management 116

6sense

DECEMBER 9, 2021

Sellers fail to meet revenue targets. Armed with that intelligence, 6sense recently created a campaign that targeted new-logo accounts and contacts that use SEPs with which 6sense partners. The effort to target revenue opportunities was comprehensive: . Target stage: Here, we enrolled in “Drive Web Engagement” AI orchestrations.

Sales Management 62

Sales Management Conference Lead Ranking Ideal Customer Profiles 62

Valasys

FEBRUARY 28, 2020

If your content strategy is superficially focused on just a part of the funnel such as the top of the funnel, all you can expect is attracting the prospects. With the help of intent data & tools available for the psychographic analysis of the prospects, the marketers can analyze the emotional quotients of the prospects.

Loyalty 72

Loyalty Top of Funnel Content Marketing Ad Building 72

PureB2B

NOVEMBER 10, 2021

As a demand generation marketer focused on quality leads, creating a solid lead generation strategy should be at the top of your “to-do” list. However, there’s a chance that your lead generation plan needs to pivot or evolve over time with your targeted buyer persona. Generating Leads for Your Business. Organize an Event.

Lead Generation 62

Lead Generation Marketing Budget Sales Qualified Leads Top of Funnel 62

PureB2B

NOVEMBER 10, 2021

As a demand generation marketer focused on quality leads, creating a solid lead generation strategy should be at the top of your “to-do” list. However, there’s a chance that your lead generation plan needs to pivot or evolve over time with your targeted buyer persona. Generating Leads for Your Business. Organize an Event.

Lead Generation 62

Lead Generation Marketing Budget Sales Qualified Leads Top of Funnel 62

Content4Demand

FEBRUARY 5, 2020

It’s common in B2B marketing campaigns — especially ABM campaigns — to define targeted buyers by industry, role, size or solution. Generational targeting is more common in B2C marketing than B2B, but B2B marketers can use it to sharpen content personalization, activation and amplification. Want to give it a try?

Demand 61

Demand Generation Psychographics Demand Generation 61

ClearVoice

MAY 3, 2021

In its most basic form, dynamic content, provides specific, targeted messages to web users, based on their needs, behaviors, and other factors. The result of successful dynamic content strategies can be fewer bounces, higher visitor returns, and eventually, better conversion rates. This, in turn, led to the dynamic content concept.

Banners 98

Banners Content User-Generated Content Paid Search Agency 98

Valasys

FEBRUARY 24, 2020

Content marketing is the strategy to make your content shine. Relevant content is an invincible tool in the arsenal of B2B marketers that allows marketers to scale-up their marketing strategies for greater sales conversions & paves a sure pathway to business success.

Enterprise Management 52

Enterprise Management Content Marketing Ideal Customer Profiles Marketing Management 52

Valasys

JANUARY 21, 2020

They can learn about their target markets & craft niche-specific audience segments. Predictive & dynamic content strategies further boost customer experience. 2) Automation is a boon to data gathering & customer profiling: B2B marketing thrives on getting customer profiling & targeting right. Wrapping Things Up.

Marketing AI 59

Marketing AI Enterprise Management B2B Marketing Marketing Management 59

Valasys

JUNE 18, 2019

Geofencing or Radio Frequency Identification technology (RFID) is a technology that leverages virtual geographical perimeter targeting around any specific location, building, convention center or space that can be identified on a map & can be used for hyper-targeting sales’ prospects.

Webinar Metrics 45

Webinar Metrics Top of Funnel ROMI Psychographics 45

Valasys

JUNE 6, 2019

‘Influencer Marketing’ is the 4 th most important trend that B2B marketers are looking to opt for in 2019 & almost 48% of them plan to make it an integral part of their marketing strategy (Source: Marketingcharts.com). Accordingly, it can be figured-out whether or not the content strategy of a brand is relevant enough for prospects.

Paid Content 63

Paid Content B2B Marketing Work Management Account Based Marketing 63

LeadSquared

DECEMBER 7, 2020

It can target both consumers as well as retailers. The next crucial thing to do is to develop the buyer persona. Additionally, you must know what part of the buyer journey you want to target to make the campaign successful. How to identify customer persona? These involve both offline and online campaigns.

Top of Funnel 52

Top of Funnel Promotion Enterprise Management Examples 52

Valasys

JANUARY 17, 2020

B2B marketers need to learn to prioritize Customer Experience Management (CEM) to stay close to their customers and to develop an all-inclusive marketing strategy that strikes a perfect balance between creative demands, budget limits & channel decisions of the marketers. This is possible by getting the audience targeting right.

B2B Marketing 64

B2B Marketing Marketing AI Marketing Management B2B 64

Hubspot

MARCH 25, 2020

If your business caters to a local audience, has several service areas, and/or has a brick and mortar location, local marketing is a must-need strategy. In this guide, we break down local marketing and a slew of helpful strategies to help you get started. The key to successful local marketing is accurately defining your buyer personas.

Paid Content 74

Paid Content Work Management Paid Search Agency Mobile Advertising 74

FMG Suite

JULY 7, 2019

Forty-one percent of adults over 65 are now using Facebook, which is up from just 20 percent in 2012. Wiliam Bryan, an advisor with LPL Financial, achieved this: “Within two months of setting up my website and social tools through FMG Suite, I gained leads through Facebook that led to $1.7 Building a Social Media Strategy.

Social Media 60

Social Media Media Marketing & Strategy Curation 60

LeadsRX

FEBRUARY 8, 2022

Consumer privacy needs to be front and center for any data-driven and performance marketing strategy employed by businesses, their agencies and personnel. Precision Analytics or Micro-Analytics & Micro-Segments – Segment and Target. Connect with LeadsRx on Twitter , LinkedIn and Facebook. For more information. Jeff Fishburn.

Marketing Attribution 52

Marketing Attribution Multi-Touch Attribution Paid Search Agency Analytics 52

Valasys

APRIL 15, 2020

B2B lead nurturing is all about engaging with a targeted group of prospective customers by providing hyper-tailored solutions to their pain-points according to their specific stages in the buying cycles. Hence, effective lead nurturing strategies are crucial to bringing your marketing and lead generation efforts to full fruition.

Lead Nurturing 59

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 59

Valasys

MAY 27, 2020

Designing your content based on the guidelines of E-A-T (Expertise, Authoritativeness, and Trustworthiness) and clearly conveying the readers the value proposition of the pieces of content are the ultimate SEO copywriting tips that you can implement in your content strategy and benefit from. Define and Discover Your Target Audience.

Copywriting 64

Copywriting Conversion Rate SEO Conversion 64

B2B Marketing Traction

OCTOBER 18, 2010

This means as marketers, we have to stop selling , start listening and provide content that helps our target audiences. See the example in my previous blog post, Why B2B Marketers Need Blue Ocean Strategy ). A marketing persona tells a story about each customer type you serve. Integrate Social Media into Your Marketing Plan.

SWOT 100

SWOT Marketing Management B2B Marketing Planning 100

B2B Marketing Traction

OCTOBER 18, 2010

This means as marketers, we have to stop selling , start listening and provide content that helps our target audiences. See the example in my previous blog post, Why B2B Marketers Need Blue Ocean Strategy ). A marketing persona tells a story about each customer type you serve. Integrate Social Media into Your Marketing Plan.

SWOT 100

SWOT Marketing Management B2B Marketing Planning 100

Convince & Convert

SEPTEMBER 14, 2010

Leaving the etiquette alone for now, our focus is how marketers need to approach our targets. If we can reliably identify a person across Twitter, Facebook, YouTube, Yelp and elswhere, we can then segment not only for the demographics of the consumer in question; we can tailor content for the mode they are in where we reach them.

Social Media 122

Social Media Work Management Marketing Management Media 122

Hubspot

FEBRUARY 3, 2014

Picture this: You’re running specials every week on Facebook, discounting your three-day, in-house nutritional counseling program more than you can afford. What could really be at work here is that you''re probably ignoring psychographics. What are psychographics? Psychographics gives you so much more insight.

Psychographics 28

Psychographics Buyer Personas Paid Search Agency Demographics 28

Valasys

FEBRUARY 4, 2020

Customer data lies at the heart of data cleansing, processing, clustering & targeting & helps the marketers opt for a strategic approach to attract, engage, convert & retain their potential & existing customers. Industry-specific targeting helps optimize B2B personalization.

Marketing AI 59

Marketing AI Lead Ranking Lead Scoring Personalization 59

Valasys

SEPTEMBER 10, 2019

Word of mouth marketing is a strategy where brands leverage & count on their customers by encouraging them to tell their friends, family & colleagues how they feel about a particular product or service. It is a challenge for marketers to identify the most relevant marketing channels across the web for targeting their prospects.

Word of Mouth 40

Word of Mouth WOMM B2B Marketing Marketing AI 40

Albacross

MAY 21, 2019

Every business is as unique as the people in it, and no-one can walk in and tell you what strategy will work best for your specific situation. Outbound strategies. Outbound strategies generally require more of a financial investment than inbound strategies, but can also offer quicker results. No experience.

Startups 40

Startups Lead Generation Ideal Customer Profiles Sales Qualified Leads 40

Valasys

SEPTEMBER 6, 2019

In the previous part of the blog post, we scrutinized approaches towards defining & measuring Facebook KPIs, in particular. Let’s now delve deeper into the quantification of social advertising strategies for the microblogging social network – Twitter. According to Hootsuite, 75% of the B2B businesses market on Twitter.

Click Rate 40

Click Rate Marketing Automation Services Ideal Customer Profiles Account Based Marketing 40

Outbrain

AUGUST 21, 2019

Employing paid search for lead generation ensures that more traffic arrives on your website, via display ads such as Google, native ads like Outbrain , and social media ads via platforms such as Facebook, Instagram, Twitter, Pinterest, LinkedIn, and Reddit. 4) Integrated Content Strategy. 3) Email Marketing. 7) Search Marketing.

Paid Content 29

Paid Content Lead Generation Tactics Lead Scoring 29

Navigate the Channel

NOVEMBER 29, 2023

If you’ve read anything written by the major marketing gurus over the past few years, you’ve probably heard that creating customer personas is the number one way to connect with both existing and potential customers. Psychographics: In addition to demographics, delve into their lifestyle, values, and beliefs. Where do they live?

Ideal Customer Profiles 65

Ideal Customer Profiles Psychographics Demographics FAQ 65

Launch Marketing

AUGUST 9, 2023

The key to standing out lies in healthtech companies developing a robust B2B strategy accompanied by compelling messaging. When thinking about B2B strategy and messaging for healthtech companies, it’s essential to start with understanding your target audience. Each persona has unique pain points and characteristics.

Webinar Metrics 111

Webinar Metrics Paid Search Agency B2B Thought Leadership Companies 111

SmartBug Media

SEPTEMBER 2, 2021

It really is the first step to your ad targeting strategy. Step 2: Determine your target audience. For Facebook, you can target competitor fans. This strategy learns who you’re competing with on Facebook, then targets your competitors’ existing fans. Use audience insights.

Paid Content 110

Paid Content Top of Funnel Ads Lead Scoring 110