Everything Technology Marketing

JULY 6, 2013

The popularity of white papers as a content marketing format is declining relative to interactive, easily digestible formats such as video. YouTube is gaining popularity as a social media platform to reach and engage B2B audiences – Facebook is losing ground.

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Trends B2B Thought Leadership Content Marketing Thought Leadership 100

Everything Technology Marketing

JUNE 27, 2013

The popularity of white papers as a content marketing format is declining relative to interactive, easily digestible formats such as video. YouTube is gaining popularity as a social media platform to reach and engage B2B audiences – Facebook is losing ground.

Marketing Report 100

Marketing Report B2B Marketing B2B Thought Leadership Content Marketing 100

Everything Technology Marketing

FEBRUARY 19, 2011

How do you go beyond posting interesting and entertaining updates on Twitter, Facebook, LinkedIn, and beyond basic tactics like placing social sharing buttons on your B2B website and emails? Generating Leads with Social Media Going back to the original question: how do you leverage social media to deliver conversions?

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