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Influencer marketing done right can drive all the traffic to your brand-spanking-new freshly-launched website

Biznology

There was an immediate flood of visitors immediately following the hard launch–which coincidentally coincided with our micro-influencer marketing outreach. ” — Wikipedia. Quelle coincidence! We Needed Our Client to Meet the Needs of Our Influencers. That’s branding.

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Pinterest for publishers

Biznology

(Photo credit: Wikipedia). As a publisher, you’re probably already involved in Facebook and Twitter. For example, it can be used for branding and outreach, particularly when it comes to publishing. Consumers spend over double when finding items through Pinterest avenues compared to Facebook and Twitter.

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My online influencer research and engagement process

Biznology

A few of my offerings include online influencer outreach , long-tail blogger outreach , and social media marketing so a major part of my services include sifting through the entire Internet ( The Internet is big. If you want to know more in advance, watch this: long tail blogger outreach and influencer outreach.].

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Your website is wearing mom jeans and shoulder pads

Biznology

And so many of your clients and brands — the ones that fill the clients , case studies , and testimonials portions of your corporate and personal website — to say nothing of your LinkedIn , Google , and Facebook profile have changed. Content Marketing is the New Website Content. Content Marketing is the Epitome of Catch-22.

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Unconventional ways to find link building opportunities

Biznology

(Photo credit: Wikipedia). Not only is this an unconventional way to find potential link building leads, but it can also be even more promising than traditional forms of outreach as a relationship and familiarity already exists. Facebook groups can be useful for this, but it is perhaps Google+ that possesses the greatest opportunity.

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Influencer marketing should not be about collecting influencers

Biznology

Successful influencer outreach is just the end result of building a real relationship over time. We had never met before last Saturday when he asked me to meet him at Peking Gourmet Inn in Falls Church, Virginia , but we have been commenting on each others Facebook posts for years.

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Chris Abraham joins Frank Eliason and Shel Holtz on FIR

Biznology

Burger King tried some subversive advertising last week that hacked both Google Home and Wikipedia. Twitter’s struggles haven’t abated, but what would it mean to PR if it went out of business? Some thought it was brilliant. Others not so much. Burson-Marstellar is taking an ombudsman approach to social media.