The 28 Best Influencer Marketing Tools
AUGUST 9, 2016
Recent stats reported by Onalytica explain why marketers are rushing to incorporate influencer research and outreach: 84% of marketing professionals now use influencer marketing as a tactic. Here are 28 of the best tools for influencer research and outreach. 1) Klout. Sample review: “BuzzStream enables you turn a website or blog post into a contact record in their database.
The 23 Best Content Ideation Tools
MAY 31, 2016
Sample review: “It’s a one-stop for gathering all of your thoughts, all of those articles you want to save for later, and so, so much more…The Evernote webclipper plugin allows you to save online articles and info to a notebook of your choice. Sample review: “Turns your content creation into a magazine, while it can also be embedded on WordPress sites too.”
20 More of the Best Social Media Marketing Guides and Tips of 2013
JANUARY 21, 2014
He even provides sample outreach email text that’s been proven to drive significant response. While every company wants lots of Twitter followers and Facebook “Likes,” Shelly Kramer (again) provides a helpful reminder that it matters who is doing that following and liking. How can you make your blog content stand out amid the increasing online noise?
3 Steps to Executing a Flawless Influencer Marketing Campaign
Modern B2B Marketing
MAY 11, 2015
Are they more likely to browse Facebook, Twitter, LinkedIn, or another social media channel? Also, 92% are active on Facebook, 88% on Twitter, and 76% on LinkedIn. Give them samples of your product to review, or ask them if they’d like to run a contest (and you’ll supply the prizes). In fact, many of the most successful blogger outreach campaigns are highly innovative.
7 of the Coolest Experiential Marketing Campaigns We've Ever Seen
AUGUST 19, 2016
No one was interrupted, asked to sample something, or stopped to answer questions. Maybe that’s why 72% percent of consumers say they positively view brands that provide great experiences. To indirectly learn about Google’s community outreach. Facebook -- who also owns Instagram -- has always understood how much data it has on how people use these platforms. Even cooler?
Twitter Blurs the Line: Sorting Out Branding, Adv/PR and Marketing Opportunities
B2B Marketing Savvy
AUGUST 25, 2009
Read Time = 2-3 minutes) With Twitter seeping further into the collective B2B outbound mainstream, agencies, clients… consultants and entrepreneurs must grapple over who “owns” it, what policies/practices will be used for governance, and the type metrics which will need to be applied to compare/contrast this channel w/more traditional means for outreach and marketing communications. .