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How to recruit more talent for your social video content

Sprout Social

So I leaned on them to host educational Facebook Lives. Ideas to tap your leadership for: Thought leadership Career development tips Q&As Business updates Quarterly earnings recaps Customers and brand advocates People trust real people on social. Pro tip: Inform team leaders ahead of time just so they know the ask is coming.

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Why Business Is About to Boom for Social Media Agencies

Convince & Convert

Our 2014 report on the employment histories of guests on my Social Pros podcast found more than 50% of that unscientific sample had degrees in PR/journalism/English). Not to mention the impact of Periscope and Facebook Live. Overseeing organic Facebook and Twitter is one thing. A videographer? A video editor?

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How to Promote an Event (Even if You’re Not Hosting it)

Heinz Marketing

Most event organizers provide a sample promo kit and it’s up to you to do the rest. Facebook and LinkedIn are useful for longer-format promotion, while Twitter is good for quick snippets about your event with a registration link. You can also provide additional resources they might find helpful or set up a sales outreach cadence.

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How to Choose the Most Link-Worthy Data Source for Your Content

Moz

Across the entire sample of 1,474 campaigns, a project on average received 24 dofollow links and 89 press mentions in total. There were some individual data source category averages that were on par with the sample average, while other categories deviated greatly from the sample average. Publicly available data.

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How Do I Create Content for the Customer Journey?

ClearVoice

When a buyer completes a transaction, they drip out of the tip, or BOFU, “Bottom of Funnel,” and get added to the businesses’ bottom line. The right outreach is kind of like finding an extra cherry under the second scoop of vanilla deliciousness. Here’s a sampling. Discover gaps in your sales cycle.

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How to Choose the Most Link-Worthy Data Source for Your Content

Moz

Across the entire sample of 1,474 campaigns, a project on average received 24 dofollow links and 89 press mentions in total. There were some individual data source category averages that were on par with the sample average, while other categories deviated greatly from the sample average. Publicly available data.

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How to put together a marketing tech stack that scales your business ASAP

Sprout Social

The sample workflow below from Typeform highlights how a marketing tech stack can streamline your processes. Is the outreach process consistent or something you’re forced to freestyle? 5 tips and considerations for putting together your marketing stack. How quickly is your team notified? SEO (Ahrefs, SEMrush).