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How to recruit more talent for your social video content

Sprout Social

So I leaned on them to host educational Facebook Lives. Ideas to tap your leadership for: Thought leadership Career development tips Q&As Business updates Quarterly earnings recaps Customers and brand advocates People trust real people on social. Pro tip: Inform team leaders ahead of time just so they know the ask is coming.

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How to Promote an Event (Even if You’re Not Hosting it)

Heinz Marketing

Most event organizers provide a sample promo kit and it’s up to you to do the rest. If there’s overlap, you’ll need to segment out part of your audience. Facebook and LinkedIn are useful for longer-format promotion, while Twitter is good for quick snippets about your event with a registration link.

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How Do I Create Content for the Customer Journey?

ClearVoice

When a buyer completes a transaction, they drip out of the tip, or BOFU, “Bottom of Funnel,” and get added to the businesses’ bottom line. The right outreach is kind of like finding an extra cherry under the second scoop of vanilla deliciousness. Here’s a sampling. Discover gaps in your sales cycle.

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5 Brands Share Their Content Marketing Process

Content Marketing Institute

Read on to get some tips and insight that you can incorporate into your content marketing process. HANDPICKED RELATED CONTENT: How to Define and Create Quality Content: Tips From 35+ Experts. For example, we discovered a blog post targeting the keyword “marketing plan samples” provides a high number of marketing-qualified leads.

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7 Expert Email Marketing Tips You're Probably Missing Out On

Hubspot

But there may be a few tips you haven’t mastered yet. Here are a few more advanced tips for marketers looking to kick their email expertise up a notch. For example, if you have a list of 10,000 names, break it down into several segmented sends. Tip: You can also use the free tool, Click to Tweet.

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Nine Key Elements for Shopify Store Growth in 2021 (and beyond)

Mailmunch

eCommerce has reached its tipping point, and nothing is preventing you from unlocking new doors, improving your existing sales funnel & supply chain–and cashing in on the estimated US $5 billion that the global online marketplace is set to be worth by 2021-end. Pro-tip: The 2 most popular themes are ‘Porto’ and ‘Wokiee’.

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Twitter Blurs the Line: Sorting Out Branding, Adv/PR and Marketing Opportunities

B2B Marketing Savvy

Still, content… management… and metrics drive the accountability and Twitter, Facebook and the like can be no different. An August 2009 study was just released which categorized a sample of 2000 tweets as falling into the following categories: News, Self-Promotion, Spam, Conversational, Pass-Along Value, and Pointless Babble.

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