Convince & Convert

JANUARY 28, 2014

A few months ago I was struck by the number of posts floating around that discuss digital marketing “fails,” and blogger outreach gone bad—so many posts that just focused on what not to do. I talked to Mary Eitel of MKE Communications who handles Char-Broil’s outreach efforts to get her take and advice on blogger outreach.

Blogger 151

Blogger Outreach Case Study Case Studies 151

Biznology

DECEMBER 9, 2016

How’s your customer outreach? We hear a lot about customer engagement and outreach these days. When it comes to customer outreach, your brand is the face of your company. It’s nearly impossible to talk about customer outreach without talking about social media. Do they “like” you on Facebook?

Outreach 80

Outreach Trade Show Tips Guidelines 80

Webbiquity

JULY 21, 2020

sending influencer outreach emails) or to perform common tasks more effectively (e.g., Chatfuel helps you increase sales, reduce costs, and automate support on Facebook by building an AI-powered bot, with no coding or previous experience required. Respona helps personalize outreach efforts at scale. But in the short term—no.

Marketing AI 346

Marketing AI Tools Paid Search Agency Marketing Analytics Tools 346

Hubspot

AUGUST 24, 2020

According to a recent study from Statista , Facebook has an estimated 2.7 A well-maintained Facebook presence is central to many — if not most — companies' social media strategies. A well-maintained Facebook presence is central to many — if not most — companies' social media strategies. The History of Facebook Ads.

Paid Search Agency 101

Paid Search Agency Facebook Ads Mobile Advertising 101

Biznology

SEPTEMBER 9, 2013

Many different factors go into a successful link building campaign, but even a campaign that features some of the best content ever created will never get off the ground without great outreach. Outreach is the foundation of an effective link building project. Personalize Your Outreach. Stay On Top of Your Outreach.

Link Building 80

Link Building Outreach Ad Building SERP 80

Biznology

MARCH 8, 2016

I stared my first blogger outreach agency back in 2006. Ten years on, the state of the union of blogger outreach is good for brands and agencies but great for the bloggers and online influencers. Or, just dropping blurbs here and there on Twitter , Facebook, Pinterest, and even Google+. Blogger Outreach is Hard.

Blogger 80

Blogger Outreach Advertising Agencies Marketing Automation Services 80

Zoominfo

JANUARY 27, 2021

Facebook Lookalike Audiences. Although it’s not the only solution for lookalike modeling, Facebook is certainly one of the most popular. Hands down, Facebook has the most users with a gigantic pool of freely given personal information (jobs, groups, education, and interests). It’s a huge win for ABM too!).

Ideal Customer Profiles 264

Ideal Customer Profiles Marketing AI Account Based Marketing Lead Ranking 264

Navigate the Channel

MARCH 29, 2021

Here are a few of our top things you need to know about running Facebook ads for commercial construction companies. With a quick search of the internet, you can easily figure out that creating a Facebook ad for a construction company isn’t all that difficult. Often, you can target audiences on Facebook that follow other pages.

Paid Search Agency 65

Paid Search Agency Paid Social Agency Facebook Ads 65

Biznology

DECEMBER 3, 2013

When it came to the tools being offered for prospecting, managing, and tracking online engagement and outreach , the quality had been dubious, the licensing too expensive, and of limited value. What I do is a little different than the garden variety influencer outreach. Blogger outreach is more PR than social media (socialmedia.biz).

Blogger 80

Blogger Outreach Work Management Campaigns 80

Biznology

APRIL 5, 2016

When I pitch my influencer marketing services these days on behalf of my digital agency Gerris , I find that I am not competing against humans at other agencies, I am fighting it out with Google AdWords , Facebook Ads , Twitter Ads, Bing Ads and even Pinterest Ads. Almost three years ago I wrote Blogger outreach is more PR than social media.

Advertising Agencies 80

Advertising Agencies PR Outreach Advertisements 80

Webbiquity

NOVEMBER 8, 2022

Small local businesses should enable Facebook ratings and reviews immediately. According to “The numbers,” 80% of individuals are more likely to buy if they see positive Facebook reviews. What’s more, 41% of consumers engage with local business Facebook pages based on customer evaluations or ratings. Key Takeaways.

Paid Content 346

Paid Content Social Marketing Paid Search Agency Advertising Agencies 346

Convince & Convert

JUNE 3, 2012

Reasons Why Online Influencer Outreach is Overrated. Second, as influencer outreach programs like this become more rampant, especially in hot verticals like Mom and Dad and tech blogs, readers and followers start to turn a jaundiced eye toward the endorsement itself. There are two reasons for this. It gives them an audience.

Outreach 155

Outreach Blogger Top of Funnel Skype 155

Webbiquity

FEBRUARY 27, 2018

Though it’s dangerous to assume anything about leadership in the social networking space (Facebook overtook MySpace as the biggest social network less than a decade ago , after all), the landscape does seem to have matured and stabilized somewhat at this point. Two-thirds of Facebook users (66%) get news on the site.

Social Networks 294

Social Networks Stats Network Marketing Linkedin 294

Hubspot

MAY 24, 2018

Facebook today unveiled the publicly searchable archive of political ads it said it would develop in April. House Permanent Select Committee on Intelligence (HPSCI) Minority released roughly 3,400 of these ads , which ran on Facebook and Instagram leading up to the 2016 elections. The History of These Changes. presidential election.

Paid Search Agency 68

Paid Search Agency Facebook Ads Transparency 68

Porch Group Media

MAY 28, 2019

Facebook continues to be the top social platform for marketers. billion people log into Facebook every month. In fact, 95% of social media marketers say Facebook delivers the best ROI. . Who’s using Facebook? 35% of Facebook’s ad audience is under 25, and 30% of its ad audience is aged 25 through 34. Hootsuite).

Acquisitions 49

Acquisitions Facebook Ideal Customer Profiles Advertisements 49

Lead Forensics

APRIL 16, 2024

This blog explores 10 ways AI and beyond can supercharge your sales game, from identifying high-potential leads to crafting personalized outreach and automating tasks. With this knowledge, you can personalize your outreach efforts to resonate on a deeper level. Don’t wait to embrace the future of sales.

Ideal Customer Profiles 52

Ideal Customer Profiles Cross-Selling Budget Programs High Quality Lead 52

Vidyard

JANUARY 16, 2017

If you want to get noticed by your prospects today, your outreach must be highly personalized. Sure, there are tons of benefits to video outreach — it targets non-readers, it conveys human emotion and it tells a story, to name a few. Practice social listening on Twitter or Facebook. There’s no two ways about it.

Outreach 50

Outreach Research Video Marketing Personalization 50

Biznology

FEBRUARY 22, 2018

According to the Buffer app , the optimal numbers of posts to Twitter is five tweets a day, Facebook is five to 10 times a week, and Google+ and LinkedIn is one time a day. Do outreach yourself: One vital step to creating an effective content marketing strategy is promoting content.

Planning 209

Planning Tips Budget Programs Outreach 209

Zoominfo

DECEMBER 4, 2019

Naturally, platforms like LinkedIn, Twitter, and Facebook have become essential tools in a recruiter’s strategy. Do I have specific outreach tactics to attract both passive and active candidates? You don’t personalize your outreach messages. It’s not sufficient to craft a great outreach template and use it over and over again.

High Quality Lead 221

High Quality Lead Outreach Zoominfo Social Media 221

KoMarketing Associates

MAY 6, 2020

Facebook Events. When hosting an event online, companies should create an “Event” on Facebook that contains the what, when, and where for their target audience. Cross-promotion with highly relevant industry influencers through outreach and collaboration is a great way to improve visibility. Instagram Countdowns.

Paid Content 283

Paid Content Social Media Promotion Media 283

Webbiquity

NOVEMBER 28, 2023

Affiliate sales support independent publishing For instance, many B2B decision-makers use Facebook for research and networking. By not tapping into the specialized Facebook B2B targeting tools , businesses might be missing out on reaching these professionals in a personalized manner. It’s far more than just email or phone calls.

B2B Sales 182

B2B Sales Webinar Metrics B2B Peer-to-peer 182

Zoominfo

OCTOBER 3, 2022

You’ve probably seen questionable social media accounts trolling the comment section of your personal feed, or heard of scammers attempting to make a buck through fake Facebook or Instagram profiles. But recently, there’s been attention on a new frontier of fake social media accounts — business profiles on LinkedIn.

Ideal Customer Profiles 130

Ideal Customer Profiles Profiling Linkedin Zoominfo 130

The Point

AUGUST 29, 2017

Ex: cold outreach, warm outreach, account penetration, customer retention, cross-sell/upsell …). Touchpoints in an ABM sales play can be almost any form of communication: email, phone, social media, direct mail, even in-person outreach. What is the general nature of the program? (Ex: Send gift “teaser” (e.g. What did we miss?

Touchpoints 228

Touchpoints Account Based Marketing ABM Ideal Customer Profiles 228

ViewPoint

SEPTEMBER 26, 2011

A lot of B2B marketers have chosen not to get on board the Facebook train for fear that Facebook's freewheeling culture clashes with their serious business. There’s a lot of gold to mine on Facebook, however, if you know your objectives and how the community works. LinkedIn is nine-to-five and Facebook is after-hours.

Facebook 120

Facebook B2B Marketing Planning B2B 120

Hubspot

JUNE 5, 2018

Do you feel ready to start a Facebook ad campaign after watching our training video?". Get specific so your buyer knows exactly which opportunity or pain point you're referring to. Here are some sample lines: "Did our pricing page have all the details you need?". "Do

Outreach 101

Outreach Urgency Marketing Adwords Stats 101

Webbiquity

FEBRUARY 20, 2020

How you prospect and coordinate outreach to new clients can be the most challenging element of your team’s tasks. What this means is that you can essentially create a profile of the type of audience you want to reach, and platforms like Facebook and Instagram will help you deliver your content to that audience.

Work Management 311

Work Management Video Marketing Marketing Strategy Marketing & Strategy 311

The Point

JANUARY 17, 2019

Indeed, in the client example I related earlier, when we implemented a series of automated emails as a complement to SDR outreach, lead conversions jumped more than 33 percent. But how much better if that first outreach is automated? Tips for Increasing SDR Engagement Rates via @spearmktg. Click To Tweet.

Sales Qualified Leads 168

Sales Qualified Leads Tips Lead Nurturing Multi-Channel 168

Hubspot

JANUARY 30, 2024

Facebook has risen in rank, and salespeople say it’s the most effective channel for researching prospects and/or their business. It’s an interesting change, but considering that Facebook is the most popular social media channel in the world, it makes sense that sellers are researching customers on platforms they’re more than likely to be on.

Trends 62

Trends Cold Calling Peer-to-peer Lead Scoring 62

Marketing Insider Group

DECEMBER 18, 2023

Sharing Top-Performing Content: Sharethrough Image Source: X Sharethrough provides brands with a native advertising platform, which allows marketers to serve their branded content within publisher editorial streams, matching the look and feel of each publication. Why BuzzSumo?

Paid Content 231

Paid Content Distribution Cost Per Thousand Budget Programs 231

Biznology

MARCH 15, 2021

Useful Links: Joan Garry Podcast Liz Page Associates New England Innocence Project Web Facebook Twitter Instagram LinkedIn YouTube. Jordan has 20 years of experience in communications, public relations, fundraising, and community outreach. You’ll find a link to that episode in the show notes. Creating 5-star events in the virtual age.

Public Relations 197

Public Relations Outreach Communities Youtube 197

Webbiquity

SEPTEMBER 28, 2022

A person might be interested in fitness, a healthy lifestyle, fashion, travel, food, music, cars… These are the hints people leave behind as a form of data on Youtube, Instagram, or Facebook. This data helps brands to deliver targeted advertising on social media platforms. Personalized Messages Based on Psychographics and Demographics.

Email Marketing 340

Email Marketing Personalization Psychographics Marketing & Strategy 340

Zoominfo

JANUARY 27, 2021

Facebook Lookalike Audiences Although it’s not the only solution for lookalike modeling, Facebook is certainly one of the most popular. Hands down, Facebook has the most users with a gigantic pool of freely given personal information (jobs, groups, education, and interests). It’s a huge win for ABM too!) And How do They Work?

Ideal Customer Profiles 100

Ideal Customer Profiles Marketing AI Account Based Marketing Lead Ranking 100

Sprout Social

AUGUST 8, 2016

If Facebook Messenger isn’t high on your list of marketing assets, it may be time to reconsider that decision, and here’s why: its adoption rate. One billion people have adopted Facebook Messenger as their primary communication channel. What Is a Facebook Messenger Bot? Promote Your Facebook Messenger Bot. Web Plugins.

Facebook 65

Facebook Business Work Management Marketing Management 65

Biznology

JUNE 26, 2018

There was an immediate flood of visitors immediately following the hard launch–which coincidentally coincided with our micro-influencer marketing outreach. Quelle coincidence! We Needed Our Client to Meet the Needs of Our Influencers. That’s branding.

Traffic 184

Traffic Word of Mouth Marketing Websites Outreach 184

The Point

MAY 19, 2020

Integration of other, online channels ( Google , Facebook , LinkedIn , Programmatic) to nurture prospects outside the inbox. . Tight synchronization – messaging, segmentation, offer strategy – between nurture tracks and sales outreach cadences to ensure alignment and maximum synergy between sales and marketing.

Lead Nurturing 299

Lead Nurturing Class Budget Programs Lead Scoring 299

Oktopost

NOVEMBER 22, 2023

Facebook: With the ability to refine your audience targeting with Facebook Ads and create Facebook groups for customer support, Facebook is another popular platform for B2B marketers to raise brand awareness and build an online community. You can use short-form video content across LinkedIn, Instagram, X, and Facebook.

Social Media 117

Social Media Trends Media B2B 117

Zoominfo

MAY 30, 2019

Access to direct dial phone numbers is a simple but huge way to improve your sales outreach. If you’re tired of your calls going nowhere, consider taking your outreach to social media. The B2B Sales Rep’s Guide to Facebook. Keep reading! Four Ways to Spend Less Time Leaving Voicemails. Use direct dial phone numbers.

Spending 186

Spending Peer-to-peer Outreach B2B Sales 186