Biznology

MARCH 15, 2021

Useful Links: Joan Garry Podcast Liz Page Associates New England Innocence Project Web Facebook Twitter Instagram LinkedIn YouTube. Jordan has 20 years of experience in communications, public relations, fundraising, and community outreach. You’ll find a link to that episode in the show notes. Creating 5-star events in the virtual age.

Public Relations 197

Public Relations Outreach Communities Youtube 197

Biznology

JUNE 26, 2018

There was an immediate flood of visitors immediately following the hard launch–which coincidentally coincided with our micro-influencer marketing outreach. Quelle coincidence! We Needed Our Client to Meet the Needs of Our Influencers. That’s branding.

Word of Mouth 184

Word of Mouth Traffic Marketing Websites Outreach 184

Biznology

OCTOBER 17, 2017

Most firms focus only on outreach to A-listers. As the number of social networking platforms increases, we have found that connecting with influencers is the most powerful way of accessing their entire network, including their social media channels such as Facebook, Twitter, Instagram, YouTube and even Reddit and SnapChat.

Advertising Agencies 150

Advertising Agencies Paid Search Agency Long Tail Marketing Blogger 150

Biznology

APRIL 25, 2017

Chris Abraham is a leading expert in digital: online reputation management (ORM), Internet privacy , social media marketing, and digital PR with a focus on blogger outreach, blogger engagement, and Internet crisis response. Chris has been volunteering with the local homeless kitchen, Miriam’s Kitchen , for over five years.

Advertising Agencies 171

Advertising Agencies Blogger Media PR 171

Biznology

APRIL 26, 2016

Facebook : /chrisabraham 5k followers. Share on Facebook. Like Facebook Page. Review Facebook Page. Like Facebook Post. Influencer Outreach (Earned Media). Usually, I break up each outreach to A-List and everyone else. Twitter : @chrisabraham : 51.5k Instagram : /chrisabraham 7.5k Retweet Twitter.

Campaigns 80

Campaigns Ideal Customer Profiles PageRank Outreach 80

Biznology

JULY 28, 2015

A few of my offerings include online influencer outreach , long-tail blogger outreach , and social media marketing so a major part of my services include sifting through the entire Internet ( The Internet is big. If you want to know more in advance, watch this: long tail blogger outreach and influencer outreach.].

Research 80

Research Process Long Tail Marketing Blogger 80

Biznology

JULY 12, 2016

Facebook, right ? A third of my practice at Gerris Corp is devoted to earned media influencer marketing (which I naïvely still call blogger outreach ) and guess what I’ve discovered over the past linear decade? We’ve all been hurt before, but it’s a Mexican standoff. Reddit, right ?

Blogger 0

Blogger Advertorials Paid Search Agency Outreach 0

Biznology

JULY 13, 2017

TV commercials routinely nudge viewers to express their support for a cause or to participate in a contest by posting specific hashtags on social media channels like Facebook or Twitter. Marketing campaigns through text messages, direct mail, or even billboards are popular because of the extremely low cost for mass outreach.

Marketing Budget 132

Marketing Budget Campaigns Paid Search Agency Marketing & Strategy 132

Biznology

JUNE 13, 2017

Done right, both social media engagement and influencer outreach are personal, person-to-person. Every piece of this true story is potentially a perfect bulls-eye when it comes to our outreach. Sadly, in a post PR world, we need to be able to compete a little bit with Facebook Ads and Google Ads.

Social Media 179

Social Media Storytelling Social Marketing Work Management 179

Biznology

MARCH 13, 2018

Be sure to tell all your prospects and clients that Google AdWords and Facebook Ads and Twitter Ads are not anointed with the magic inheritance of we PR professionals, we marketing mavens, we government propagandists (respect!). We are actually bonafide witches, warlocks, wizards, and sorcerers.

Public Relations 0

Public Relations Long Tail Marketing Work Management PR 0

Biznology

MAY 1, 2018

And, once you launch a social media campaign, being it advertising, influencer outreach, online engagement, or content marketing, monitoring and accountability are essential parts of any modern marketing and PR campaign. Social Media Monitoring. People are already talking you and your brand.

Social Media 210

Social Media Social Marketing Paid Search Agency Planning 210

Biznology

DECEMBER 5, 2013

As a publisher, you’re probably already involved in Facebook and Twitter. For example, it can be used for branding and outreach, particularly when it comes to publishing. Consumers spend over double when finding items through Pinterest avenues compared to Facebook and Twitter. (Photo credit: Wikipedia). 81 percent of U.S.

Outreach 80

Outreach Wikipedia Social Media Internet Marketing 80

Biznology

APRIL 8, 2014

Outreach marketing, formerly known as blogger outreach, is a powerful tool with almost zero barrier to entry — just your time and attention. GroupHigh is presenting a free day-long event called the Outreach Marketing Virtual Summit today on April 8th, 2014, between 10AM and 7PM Eastern Standard Time.

Long Tail Marketing 80

Long Tail Marketing Blogger Public Relations Barriers 80

Biznology

APRIL 8, 2014

Outreach marketing, formerly known as blogger outreach, is a powerful tool with almost zero barrier to entry — just your time and attention. GroupHigh is presenting a free day-long event called the Outreach Marketing Virtual Summit today on April 8th, 2014, between 10AM and 7PM Eastern Standard Time.

Long Tail Marketing 80

Long Tail Marketing Blogger Barriers Public Relations 80

Biznology

MARCH 15, 2016

Successful influencer outreach is just the end result of building a real relationship over time. We had never met before last Saturday when he asked me to meet him at Peking Gourmet Inn in Falls Church, Virginia , but we have been commenting on each others Facebook posts for years.

Work Management 80

Work Management Blogger Burn Rate PR 80

Biznology

NOVEMBER 14, 2013

Not only is this an unconventional way to find potential link building leads, but it can also be even more promising than traditional forms of outreach as a relationship and familiarity already exists. Facebook groups can be useful for this, but it is perhaps Google+ that possesses the greatest opportunity. Social Media Interaction.

Link Building 80

Link Building Ad Building Wikipedia Outreach 80

Biznology

JANUARY 29, 2013

People are spending the money and devoting the resources required to create compelling and engaging social media posts, not only just on Facebook but also on LinkedIn , Twitter , Pinterest , and even Google+. I am so impressed by how well brands are messaging these days.

Allocation 80

Allocation Social Media Outreach Long Tail Marketing 80

Biznology

JULY 26, 2016

Also, check out my last two articles on the subject: Earned media influencer outreach is alive and well. WordPress’s imminent update, and the woes of news publishers on Facebook. Why Influencer Marketing Is Faltering and How PR Can Save It. Kindness opens many doors online. Dan York reports on Verizon ’s acquisition of Yahoo!,

PR 80

PR Web 2.0 Blogger Public Relations 80

Biznology

OCTOBER 21, 2014

I’m doing a big influencer outreach right now on behalf of a technology startup. In addition, my staff is doing a long tail outreach, including upwards of 4,000 influencers. Sadly, that’s just step one: the initial outreach. Even the Pity Mention is a Media Mention. My client also has their media list.

Advertising Agencies 80

Advertising Agencies Public Relations PR Ideal Customer Profiles 80

Biznology

JANUARY 17, 2012

No matter how much money you spend on a graphic designer, a social media expert, and a community manager, you may very well not find the kind of success you want and expect from your investment in social media and social networks such as Facebook , Twitter , Google +, YouTube , and Pinterest.

Social Media 80

Social Media Social Marketing Media Paid Search Agency 80

Biznology

APRIL 15, 2014

In spite of all those campaigns, all those clients, and all those hours, I tend to spend all of my energy on blogs, bloggers, Twitter, Facebook , Pinterest, and even reddit, message boards, fora, and email lists before I spent time on maybe the most powerful top-down influential platforms in the social media- and social networking- sphere.

Social Media 80

Social Media Linkedin Social Marketing Ideal Customer Profiles 80

Biznology

DECEMBER 26, 2014

Social media managers can provide Facebook or Twitter cover graphics (which are easy to make with a tool like Canva!). And let’s face it, every organization will receive a negative online review on Yelp, Google local, Facebook, or another outlet at one point or another. Ignore nonsensical rants about your brand.

Tips 80

Tips Public Relations Generation Customer Satisfaction 80

Biznology

NOVEMBER 8, 2012

Earned: Press releases, blogs, organic search, social outreach, Facebook, Twitter. And the words enriched all related social outreach. Thousands participated in related conversations on Twitter, Tumblr, Facebook, and LinkedIn. Owned: ibm.com sites, including ibm.com/analytics and ibm.com/cloud-computing.

Keywords 80

Keywords Paid Search Agency Digital Asset Management Enterprise Management 80

Biznology

MAY 19, 2015

Using platforms like Pinterest , Google+, Facebook , Instagram, and other sites, are essential. Influencer Outreach. Facebookers : Everyone in the entire world is on Facebook. Actually, Madda Fella is really underutilizing their YouTube site. Instead of only producing one very expensive. What does Google want?

Youtube 80

Youtube Digg Social Media Advertising Mediums 80

Biznology

OCTOBER 11, 2011

Last week, I talked about using the long tail of blogger outreach –the idea that you can’t pin your hopes for most public relations efforts on only the A-list bloggers. For blogger outreach to work, over and over, you need to be endlessly generous and endlessly appreciative.

Blogger 80

Blogger Long Tail Marketing Outreach PR 80

Biznology

MAY 6, 2014

billion monthly active users of Facebook do engage, OK? While each member may very well follow Ellen DeGeneres on Twitter and Like her on Facebook, they’re probably lurkers in that community. It took me a while to register the importance of my long tail blogger outreaches. Don’t let that influence your perception.

Social Media 80

Social Media Media Internet Marketing Blogger 80

Biznology

JANUARY 5, 2016

While earned media influencer outreach may well be as close to traditional PR as you can get online these days, short of calling journalists, my strategies and tactics care as much about spiders and bots as they do column inches and names spelled properly. He operates his consultancy at Gerris Corp.

Work Management 80

Work Management Marketing Management Skype Public Relations 80

Biznology

FEBRUARY 27, 2013

There is literally not enough time in the workday to accomplish all the promotional tasks that large and small companies wish they could achieve, especially considering the vast outreach opportunities the internet-age presents. PostRocket : In a nutshell, PostRocket is Buffer for Facebook.

Planning 80

Planning Budget Programs Twitter Paid Search Agency 80

Biznology

SEPTEMBER 21, 2016

I was heavily involved in the outreach around a fantastic program recounting the journey of the 1961 Freedom Riders, which culminated in 40 college students from around the country reliving the bus ride from Washington DC to New Orleans. Something that inspired you to move forward in the direction of social media? Definitely!

Social Media 80

Social Media Media Marketing & Strategy Storytelling 80

Biznology

OCTOBER 11, 2016

I have been doing long-tail blogger outreach since 2006. Ayre via Facebook. Maggie Wolff via Facebook. Fitness Factory via Facebook. Parenting Patch via Facebook. Trihardist via Facebook. Trihardist via Facebook. Eat Lose Gain via Facebook. Running Escapades via Facebook.

Long Tail Marketing 80

Long Tail Marketing Advertising Agencies Youtube Paid Search Agency 80

Biznology

JUNE 11, 2013

With my blogger outreach campaigns, I reach out to bloggers three times instead of once or twice: people are busy. Content Marketing Internet Marketing Barack Obama Chicago Facebook Google Jon Stewart Mitt Romney Romney Stephen Colbert' As you may well know from my blog posts, I am fully on board with pushing a little hard.

Blogger 80

Blogger Opt-out CAN-SPAM Internet Marketing 80

Biznology

DECEMBER 4, 2012

At the end of the day, none of us own anything we do on Facebook, Twitter , Pinterest, Google +. Another thing it lets me do is add a plugin that easily allows me to offer all my visitors the ability to effortlessly share my content to Pinterest, Facebook, Twitter, Tumblr, and even Google+, reddit, digg, NewsVine — whatever.

Social Media 80

Social Media Paid Search Agency CMS Development Advertising Agencies 80

Biznology

FEBRUARY 24, 2014

GENERATE OUTREACH AND VISIBILITY WITH SOCIAL MEDIA: Your social network pages like Facebook, Twitter, LinkedIn and Google+ not only provide outreach but additional ranking on search pages so your business can appear multiple times on a search page. MEASURE PROGRESS REGULARLY: Set up a measurement plan.

SEO 80

SEO Tools Tips Long Tail Marketing 80

Biznology

NOVEMBER 10, 2015

And so many of your clients and brands — the ones that fill the clients , case studies , and testimonials portions of your corporate and personal website — to say nothing of your LinkedIn , Google , and Facebook profile have changed. Content Marketing is the New Website Content.

Marketing Websites 80

Marketing Websites Wikipedia Work Management Blogger 80

Biznology

APRIL 30, 2013

You know how much I am obsessed with “ long-tail blogger outreach ,” right? And with 43,571 followers on Twitter and 4,777 friends on Facebook , maybe I am “that guy.” It’s also not easy when people, over time, know you more than you can know them — even on Facebook. I am a man possessed!

Social Media 80

Social Media Media Tips Long Tail Marketing 80

Biznology

AUGUST 14, 2018

It was awesome and I think they still offer comped—or severely discounted—classes to this day for bona fide online influencers (I am sure they’re now including Instagram, Facebook, SnapChat, WhatsApp, and maybe even Google+). Make it Special Only for the Influencers.

Communities 126

Communities Blogger Class Twitter 126

Biznology

DECEMBER 22, 2015

I know for me, my core competencies are social media marketing , digital PR , influencer outreach and engagement , reputation management , and wikipedia curation services. Pop them into the comments or let me know on Facebook or Twitter. 1) Adaptive Websites. Well, you know how it is, right? Good luck and go git ’em, tiger!

Enterprise Management 80

Enterprise Management Online Marketing Work Management Marketing Automation Services 80