Marketing Insider Group

MARCH 18, 2020

In the world of digital marketing, there is a wide and growing range of digital marketing tools designed to help you to be more organized and efficient. DivvyHQ helps you automate and simplify your content marketing , organize your teams, streamline your processes, plan and create your content, and measure its performance.

Marketing Management 363

Marketing Management Tools Planning RSS 363

Sprout Social

OCTOBER 22, 2019

More than two billion people use Facebook every month. Since many people find company websites through Facebook, it’s a good idea to build a bridge between your social followers and digital leads. Here are 4 ways to embed a Facebook feed and more on your website: 1. How to Embed Facebook on WordPress Sites.

Facebook 79

Facebook Features Word of Mouth User-Generated Content 79

Optinmonster

APRIL 6, 2021

Do you want to learn how to create a Facebook landing page to drive more conversions from your social posts or paid ads? Facebook is one of the most popular resources for any new marketer or business owner. Plus, Facebook has become one of the best paid advertising platforms at your disposal. Ready to give it a try?

Landing Pages 71

Landing Pages Paid Content Facebook Optimization 71

Anyword

APRIL 27, 2023

Try it out → More Powerful Social Media Templates Anyword’s organic social media templates have just been upgraded with a suite of new features designed to boost engagement on your social channels! Generate Post Copy from a URL Social media marketers are pressed for time. Set Campaign Hashtags Don’t leave your virality to chance.

Social Media 98

Social Media Template Media Viral Marketing 98

Marketing Insider Group

JULY 11, 2023

The best ads feel organic and are part of a personalized experience. If you sell to other businesses, advertise online through Facebook and LinkedIn. Success with Facebook comes from mastering bids for keywords. We’ll repeat it again: The key to success is personable, organic messages that meet people’s needs.

Paid Content 180

Paid Content Advertisements Advertising Paid Search Agency 180

Optinmonster

FEBRUARY 23, 2021

Do you want to create a personalized popup for greeting website visitors from Facebook? Whether you’re running a Facebook ad campaign or just looking to drive more organic traffic, you can create campaigns targeted specifically to visitors from Facebook with a custom popup. It really is as simple as that.

Facebook 63

Facebook Marketing Websites Template Display 63

Scoop.it

JULY 7, 2020

In this guide, you’ll learn how well-organized curated content benefits your business, the structure that works best, and some ways you can achieve it with Scoop.it. Why organizing your curated content is essential. What is the right way to set up and organize your curated content so you can always find what you need quickly?

Curation 89

Curation Top of Funnel Organization Marketing Analytics Tools 89

DAGMAR Marketing

JANUARY 5, 2022

UTM strings are tags or add-ons you put at the end of URLs you want to track. When someone clicks on a URL with a proper UTM string, this event is recorded in your Analytics account. The simplest way to create an effective UTM is to use Google’s free URL builder. Website URL: Copy and paste the URL you want to track.

Traffic 97

Traffic Ideal Customer Profiles Marketing Analytics Tools Advertising Mediums 97

Hubspot

APRIL 10, 2019

No one knows exactly how Google’s algorithm works, but there are a few ways to organize and optimize your website content so Google knows what content to feature on the SERPs for the various searches people conduct to find you. Structured data is organized based on a specific formula, arrangement, or language. url" : "[link].

Organization 78

Organization Marketing Websites Optimization SERP 78

Convince & Convert

JULY 14, 2021

Planning your social media strategy around yearly holidays and observance days has lots of benefits, from making it easier to organize to achieving higher visibility and engagement. Try using different URL parameters to track your traffic from different campaigns. Mother’s Day. Employee Appreciation Day. Conclusion.

Marketing Strategy 217

Marketing Strategy Marketing & Strategy Planning Social Media 217

KoMarketing Associates

DECEMBER 2, 2020

96% of B2B content marketers now use LinkedIn, even more than Facebook (82%), according to new research from The Content Marketing Institute and Marketing Profs. So with even two months of careful work using your invitation credits, an organizations’ content and company could gain a lot of visibility. Click save. And you’re done.

Linkedin 157

Linkedin Paid Search Agency Features Companies 157

CoSchedule

JULY 1, 2022

When is the best time to post on Facebook? According to new proprietary research on the best times to post on social media conducted in mid-2022, the pandemic has changed the best times to post on Facebook. Read the full report to see how often and when people are most engaged on Facebook. Website URL. Email Address.

Analysis 52

Analysis Facebook Research Best Practices 52

Directive Agency

OCTOBER 2, 2019

Let’s look at a few examples and how much we can efficiently increase our reach by: In the screenshot below, you can see the original list of marketing qualified leads that were uploaded into Facebook was below 1,000. Google, Linkedin, and Facebook allow you to upload customer email lists. Engaged Users.

Linkedin 53

Linkedin Facebook Paid Search Agency Google 53

Contently

SEPTEMBER 28, 2017

Last week, the world got wind of the biggest Facebook algorithm change in years. Google officially reclaimed its spot as the top source of referral traffic since Facebook overtook it in August 2015 , which means the world’s biggest social network has been pushing less and less traffic to content. According to a Parse.ly

Distribution 150

Distribution Paid Search Agency Top of Funnel Advertising Funnels 150

seo.co

FEBRUARY 1, 2023

You also want to set up profiles on other social media platforms like Facebook and LinkedIn. Use simple, SEO-friendly URLs Most content management systems have switched to using friendly URLs by default, but there’s one more thing you need to remember when creating your URL structure: keep it short.

SEO 98

SEO Tips Marketing & Strategy Ideal Customer Profiles 98

Huptech Web

SEPTEMBER 22, 2023

UTM parameters, short for Urchin Tracking Module Parameters, are tags added to your URLs that help you track the performance of your marketing efforts. Consider UTM Parameters as identifiers you attach to your URLs to show your analytics tools where the traffic comes from and why. Breaking Down the UTM Parameters! Keep reading!

Paid Content 52

Paid Content Conversion Marketing Automation Services Marketing Analytics Tools 52

Launch Marketing

JUNE 8, 2022

Marketers spend much of their time developing content for materials ranging from tweets and Facebook posts to email campaigns and white papers. The most commonly used B2B social media platforms are Twitter, Facebook, LinkedIn and Instagram. You might be asking questions such as “How long should a blog post be?”

Content Marketing 127

Content Marketing Paper Content SEO 127

SmartBug Media

JULY 30, 2021

Goals can fall into four categories: Destination (URL): Did the visitor make it to a specific page, such as a thank you page? This can include video views, button clicks, form completions, or even viewing a certain URL on your website. Utilize Tracking URLs in Your Marketing Campaigns. So what is a tracking URL?

Marketing Analytics Tools 98

Marketing Analytics Tools Analytics Google Lead Scoring 98

Optinmonster

NOVEMBER 18, 2019

Are you searching for the best Facebook feed plugins for your website? In this article, we’ve picked a variety of the best free and paid Facebook feed plugins that you can get started with today. With Flow-Flow , you can display your Facebook feed on your blog with beautiful and responsive walls or galleries.

Facebook 56

Facebook Marketing Websites Best Practices Lock-In 56

Convince & Convert

JULY 24, 2011

Facebook best practices change about as often as Sean Combs/Puffy/Puff Daddy/P Diddy/Diddy/Diddy Dirty Money monikers , and keeping up on Facebook for business can be a significant time investment. Put on a little Beyonce in the background, grab some Cristal and join me at Facebook Success Summit ( [link] ). Who Should Attend?

Facebook 110

Facebook Webinar Metrics Co-Registration Social Media 110

Optinmonster

MAY 11, 2020

If someone reaches your site via Instagram , for example, you could show them a campaign like this one: Then you could set up a similar campaign for visitors coming from Facebook : By personalizing subtle aspects of your optin campaigns, you can improve user experience (UX) and simultaneously boost conversions. What Are UTM Parameters?

Cost Per Click 91

Cost Per Click Cost per Acquisition Marketing Analytics Tools Budget Programs 91

Optinmonster

FEBRUARY 21, 2024

When he shared this insight with BuzzSumo, they gained over 200 organic backlinks with this strategy! Boost New Posts As you can see, our traffic strategy thus far has been primarily focused on organic, search traffic. The beauty of organic traffic is that it virtually never dies. That’s why we love organic traffic.

Paid Content 74

Paid Content Traffic Webinar Metrics Marketing & Strategy 74

Directive Agency

SEPTEMBER 12, 2019

Lookalike audiences are available on various ad platforms, but today we’ll discuss how you can create them on Facebook, LinkedIn, and Google Ads. The first step is to make sure you have created and set up your Facebook pixel if you plan on using your website data. Utilize this audience in an upcoming Facebook campaign.

Paid Search Agency 40

Paid Search Agency Linkedin Facebook Ideal Customer Profiles 40

SmartBug Media

NOVEMBER 24, 2021

In contrast with traditional outbound marketing techniques such as direct mail or cold-calling, which aim to drive leads into the sales funnel directly, inbound relies on pulling people into the site in an organic, referral-based fashion. Start driving pre-launch traffic to your URL. Focus on SEO. Create high-quality, relevant content.

Inbound Marketing 115

Inbound Marketing Paid Content Marketing Websites Planning 115

Sprout Social

NOVEMBER 11, 2021

But without the backend infrastructure to organize customer information, the result can be a disjointed, frustrating experience (regardless of how many tools or agents they employ). We will walk through six categories of Sprout’s integrations with questions and scenarios to help you identify which your organization could benefit from most.

Digital Asset Management 118

Digital Asset Management Social Media Work Management Marketing Management 118

Biznology

AUGUST 21, 2018

If you post good stuff, like the one to the right that we had great success with for our 4Vets4Life campaign on Facebook. However, because Buffer panders beautifully to Twitter and Facebook, etc, they are good at prompting me (and you) toward best practices. Facebook might require you to add a tie and a blue blazer.

Social Media 137

Social Media Social Marketing Media Twitter 137

ConvertKit

JUNE 21, 2021

After customizing your landing page, get the unique URL by clicking Share : Get your URL to share your landing page. Start growing your email list by sharing the URL on your social media channels and adding it to your website or blog! Here are some other ways you can talk to potential customers: Joining relevant Facebook groups.

Paid Content 142

Paid Content Product Landing Pages Top of Funnel 142

Optinmonster

JUNE 1, 2022

With IndexNow, since search engines will be updated instantly, it allows them to prioritize crawling for these updated URLs and thereby limiting organic crawling to discover new content. After this, you’ll see the IndexNow stats for URLs like successful and failed URL submissions. Best Method to Add IndexNow.

Lead Scoring 81

Lead Scoring Lead Ranking API Content 81

Valasys

JULY 31, 2023

Content Automation tools play a pivotal role in streamlining the content workflow, enabling organizations to produce and distribute content at scale without compromising on quality. It allows easy management of social media campaigns on various platforms, including Instagram, Facebook, Twitter, LinkedIn, Pinterest, and GoogleMyBusiness.

Marketing Automation Services 98

Marketing Automation Services Automation Budget Programs Tools 98

Adobe Experience Cloud Blog

MAY 2, 2017

While many organizations view and structure these disciplines separately, successful marketing not only leverages them both but also connects them to deliver an integrated experience. Here are 4 ways you can start closing the gap between offline and online channels for your organization: 1. Connect Email and Direct Mail.

Work Management 134

Work Management Marketing Management Paid Search Agency Thought Leadership 134

KEO Marketing

AUGUST 14, 2015

Facebook is stepping up its efforts to position itself as a go-to venue for sharing videos, including those created by businesses and other content publishers. This means they can only be accessed via the direct url. Plus, you can label videos based on interest categories such as News or Entertainment.

Facebook 48

Facebook Video Marketing Advertising Agencies Paid Search Agency 48

Martech

FEBRUARY 16, 2023

The demand side is connecting with the right organizations that we know, that we want to win to grow. For the demand campaign, this requires further segmenting the audience into where their organization is in the buying process. “We So think about programmatic ad campaigns in those two buckets. So, how did these campaigns do? “[For

Paid Search Agency 104

Paid Search Agency Ads Campaigns Account Based Marketing 104

Brandwatch Marketing

MARCH 7, 2023

Facebook Messenger and Whatsapp handle 60 billion messages a day User numbers 4Chan: 27.7 Facebook Messenger and Whatsapp handle 60 billion messages a day User numbers 4Chan: 27.7 Facebook Messenger and Whatsapp handle 60 billion messages a day User numbers 4Chan: 27.7 Facebook accounts for 53.1%

Statistics 98

Statistics Social Media Media Mobile Advertising 98

LeadSquared

OCTOBER 26, 2017

We have already covered the different types of Facebook ads that you can create. I am talking about Facebook Lead Ads. What is Facebook Lead Ads? Facebook ads was a major channel for generating leads for advertisers. Landing pages take you out of Facebook. Lead Ads were Facebook’s answers to these problems.

Facebook 52

Facebook Paid Search Agency Ads Leads 52

Hubspot

JULY 14, 2017

Today's growth-minded organizations need a team of people ideating, creating, publishing, and promoting content on social media to drive meaningful returns on investment -- and this requires time, effort, and creativity. If we wouldn’t want to see a piece of content in our Facebook News Feeds, why would our audience?

Facebook 0

Facebook Hubspot Video Marketing Generation 0

Vidyard

MARCH 22, 2016

For the last decade, the social option has lived almost exclusively in the land of YouTube, but since last year, Facebook has officially become a player in the video field. November 2015 marked the first month where more videos were uploaded to Facebook than posts containing links to YouTube. There is a New Kid in Town.

Paid Content 50

Paid Content Youtube Paid Search Agency Facebook 50

SmartBug Media

MARCH 4, 2020

UTM parameters are simply little tags you put at the end of URLs to organize your marketing campaigns. By using UTM tags to label URLs, you can use analytics to track the paths that visitors take to get to your site. You may know traffic is coming in from Facebook for instance, but what’s the more complete story?

Hubspot 95

Hubspot Contacts Multi-Channel PPC 95