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The Coming Customer Data Tsunami: 3 Predictions for 2019

DiscoverOrg

We don’t mind ads in our Facebook feed or Spotify playlist – as long as they’re for the same cute boots we were browsing on Instagram. SaaS organizations are leading the crest of the data wave, because they can – or should be – collecting customer data through their cloud-based product or service.

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7 Awful First Sentences That Are Killing Your Outreach Emails

Hubspot

Telling the prospect which organization you represent can be useful; for instance, if the company is well-known, or if you’ve met the buyer before and this detail will help jog their memory. Here are some sample lines: "Did our pricing page have all the details you need?". "Do What does "find what you're looking for" mean, anyway?

Outreach 101
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7 best link-building services for SEO performance

Martech

A number of ethical, white-hat link-building strategies can be used to accomplish this, including broken link building, guest posting, and outreach campaigns to show people your incredible content. Samples – Always ask for link samples and link-building case studies. 2) Outreach platform.

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Why Business Is About to Boom for Social Media Agencies

Convince & Convert

Our 2014 report on the employment histories of guests on my Social Pros podcast found more than 50% of that unscientific sample had degrees in PR/journalism/English). Not to mention the impact of Periscope and Facebook Live. Organic social can work, of course. Overseeing organic Facebook and Twitter is one thing.

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The 23 Best Content Ideation Tools

Webbiquity

Often, the best ideas come from talking with your customers, or with customer-facing employees in your organization, like people in sales or customer service. The best apps for capturing, organizing and prioritizing ideas? Sample review: “Aggregates the best of the web. Notes can also be shared for group collaboration.

Tools 100
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How to Promote an Event (Even if You’re Not Hosting it)

Heinz Marketing

There are a lot of partnerships available for your organization to sponsor events, speak at them, or simply help promote them in exchange for lists. Most event organizers provide a sample promo kit and it’s up to you to do the rest. That being said, you don’t have to host every event to move the needle forward.

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How Do I Create Content for the Customer Journey?

ClearVoice

Despite a misconception that it’s always a top-of-funnel tactic, content marketing can help reach people at any stage of the funnel, and as those people continue their interactions with your organization, it helps widen the neck of the funnel farther down. Here’s a sampling. The customizable combinations are endless.