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7 Awful First Sentences That Are Killing Your Outreach Emails

Hubspot

After all, people form a first impression of you in a tenth of second -- so as crazy as it sounds, a lame opening line could sabotage the entire relationship. Here are some sample lines: "Did our pricing page have all the details you need?". "Do Do you feel ready to start a Facebook ad campaign after watching our training video?".

Outreach 101
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The 23 Best Content Ideation Tools

Webbiquity

Often, the best ideas come from talking with your customers, or with customer-facing employees in your organization, like people in sales or customer service. The best apps for capturing, organizing and prioritizing ideas? Sample review: “Aggregates the best of the web. Notes can also be shared for group collaboration.

Tools 100
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How Do I Create Content for the Customer Journey?

ClearVoice

Despite a misconception that it’s always a top-of-funnel tactic, content marketing can help reach people at any stage of the funnel, and as those people continue their interactions with your organization, it helps widen the neck of the funnel farther down. Here’s a sampling. The customizable combinations are endless.

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How Brand Advertising is Beneficial for B2B Marketers

Valasys

The growth of sales is directly proportional to building successful customer relationships & customer loyalty, of which, building long-term brand awareness is an integral component. Brand advertising also helps in improving the organic click-through-rate (CTR) for the targeted keywords.

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Online reputation monitoring: What it is and why it’s important for business

Sprout Social

Effective monitoring enhances customer relationships This is the big one. Empower the rest of your organization with timely data The benefits of a strong reputation trickle down to the rest of your team (hint: not just marketing). Reputation monitoring should be integrated into your marketing stack, plain and sample.

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How to put together a marketing tech stack that scales your business ASAP

Sprout Social

The sample workflow below from Typeform highlights how a marketing tech stack can streamline your processes. Is the outreach process consistent or something you’re forced to freestyle? At this stage, you’re concerned with managing your customer relationships and separating prospects from leads. SEO (Ahrefs, SEMrush).

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Book Review: Social Media Marketing

Webbiquity

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers. Social Networking (Facebook, MySpace, LinkedIn, etc.). Don’t automatically assume they use the most popular social networks.