Biznology

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6 studies show why Facebook organic reach is declining so quickly

Biznology

50,000,000+ businesses have a Facebook page. 2% is their Facebook organic reach and it’s declining (source: DMR ). Why is Facebook organic reach declining so fast? TOO MANY POSTS, TOO LITTLE SPACE ( FACEBOOK ): Facebook studied the average user to find 1,500 posts appear in their feed each day.

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Should you stop (organic) social media activity?

Biznology

Instead, Avinash Kaushik , a well-known analytics guru and Digital Marketing Evangelist for Google , says it’s time to “ stop organic social media altogether.” There are a few reasons why this happens: Facebook dials back branded content. The post Should you stop (organic) social media activity? Sound familiar?

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30 fascinating facts about organic vs paid social media

Biznology

Organic vs paid social media. Organic social media posts come from you and go directly to your page or your company’s page. Here are 30 fascinating facts about organic vs paid social media: 100% of the Top 100 Global Brands have run YouTube ads in the past year. 66% of marketers cite Facebook as their preferred social network.

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Organic vs paid social media: 12 myths vs realities

Biznology

Organic social media is the use of social networks like Facebook , Twitter , YouTube , Pinterest , Instagram , and Snapchat along with the use of free publishing tools like Hootsuite and Buffer to build a social community and interact with it—publishing posts, sharing others’ posts, and engaging in conversations and comments.

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Is marketing trying to annex the organization?!

Biznology

Observing this type of predatory behavior reminded me of the power grabs I have seen in organizations. On an intellectual level they seem to recognize that they must work with their cross-functional peers to succeed, but in reality there is more jostling for control than is good for the organization. Partner with other functions (e.g.

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Is marketing trying to annex the organization?!

Biznology

Observing this type of predatory behavior reminded me of the power grabs I have seen in organizations. On an intellectual level they seem to recognize that they must work with their cross-functional peers to succeed, but in reality there is more jostling for control than is good for the organization. Partner with other functions (e.g.

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Social Media Across the Organization

Biznology

I got a chance to speak Friday at a great event in Copenhagen along with speakers from Berlingske, Denmark’s national daily newspaper, and Facebook. My topic was how companies can use social media, not just for marketing, but across their entire organization.