Marketing Insider Group

JUNE 16, 2021

Have you ever opened Facebook with the intent of posting something to boost engagement on your profile, but you realized you don’t have a strategy to help you reach your goal? Follow these best practices for writing social media posts for the big five : Twitter, Facebook, LinkedIn, Pinterest, and Instagram. Tweeting on Twitter.

Social Media 264

Social Media Media Content Linkedin 264

Martech

SEPTEMBER 22, 2023

The study , conducted by researchers at the University of Pennsylvania and the University of Southern California, surveyed over 3,000 respondents who were shown simulated negative, positive and neutral posts with adjacent ads on Facebook, Instagram and X — which was still known as Twitter at the time, in February and March 2023.

Social Media 101

Social Media Studies Media Brand Identity 101

illumin

JANUARY 12, 2024

On Facebook specifically, programmatic ads are popular among programmatic advertisers. According to Media Radar , of the 17,400 companies that advertised on Facebook in April of 2021, only 543 purchased direct digital ad space; the remainder opted for a programmatic approach. Is programmatic advertising part of your marketing mix?

Paid Search Agency 105

Paid Search Agency Ads Marketing & Strategy Funnel Advertising 105

Brandwatch Marketing

JANUARY 29, 2024

Brandwatch uses our presence on sites like LinkedIn and Twitter to generate leads, so we’re going to preach what we practice. Organic can work just fine on its own, although it definitely does better on Twitter and LinkedIn than Facebook. On Facebook you can hit carefully chosen locations. Then, keep on topic.

Lead Generation 98

Lead Generation Paid Content Social Media Generation 98

Brandwatch Marketing

JANUARY 29, 2024

Brandwatch uses our presence on sites like LinkedIn and Twitter to generate leads, so we’re going to preach what we practice. Organic can work just fine on its own, although it definitely does better on Twitter and LinkedIn than Facebook. On Facebook you can hit carefully chosen locations. Then, keep on topic.

Lead Generation 97

Lead Generation Paid Content Social Media Generation 97

Onalytica B2B

NOVEMBER 15, 2018

When most hear the term ‘influencer’ they think of the social media influencers on platforms such as Instagram, Twitter and YouTube endorsing consumer products to their audience in return for a pay cheque. The concept of your employees being influencers may sound odd to some. Employees don’t quite fit this definition.

Peer-to-peer 279

Peer-to-peer Thought Leadership Social Media Work Management 279

Convince & Convert

FEBRUARY 25, 2015

Image via BigStockPhoto.com On February 4, Bloomberg broke the news about a deal between Google and Twitter , allowing tweets to appear in Google’s search results as soon as they are posted. Currently, Google must crawl Twitter to obtain the content within tweets. within the hour), they would rapidly bring Twitter to its knees.

Twitter 164

Twitter Google Social Media Case Studies 164

Hubspot

MARCH 2, 2018

In a series of tweets sent out yesterday, Twitter CEO Jack Dorsey announced that the social network would be enlisting the help of outside experts to measure its health. Twitter needs help, admitted Dorsey -- who is now inviting experts to apply for funding to study its health metrics and potential solutions to these issues.

Twitter 71

Twitter Studies RFP Social Networks 71

Navigate the Channel

DECEMBER 7, 2023

Users love watching live video, so you could engage them up to three times longer by producing a show on Facebook Live or YouTube. People value the opinions of other customers no matter what the product or service, and influencers are adept at explaining the benefits of services or products in an intimate, personal, yet non-salesy manner.

Social Media 122

Social Media Social Marketing B2B Marketing Marketing Attribution 122

Biznology

OCTOBER 27, 2020

For instance, Facebook is slowly becoming an app of the elderly, while younger generations tend to use Instagram and Twitter more often. So for example, if you opt for Twitter, you will have to adjust to the type of language people use on that app. Listen to their opinions. Each social media has a dominant audience.

Social Media 197

Social Media Media Ad Frequency Opt-out 197

Vidyard

JULY 12, 2021

Facebook users are 4x more likely to watch live streams than recorded videos. Users watch 85% of Facebook videos without sound. On Twitter, when a message is conveyed in the first 3 seconds of a video ad, there’s a 13% increase in overall breakthrough metrics. Twitter, 2021 ) Tweet this! Twitter, 2020 ) Tweet this!

Social Media 151

Social Media Social Marketing Video Marketing Media 151

BenchmarkONE

MARCH 26, 2019

No topic (except maybe politics) is as divisive as Twitter. Some feel that Twitter is an invaluable resource, naturally encouraging faster responses and more concise thoughts than other forms of social media. Here are some of the main benefits to Twitter advertising, along with suggestions for getting started on the platform.

Twitter 63

Twitter Advertisements Advertising Ad Exchange 63

Smashmouth Marketing

DECEMBER 10, 2008

remember that love is temporary, Facebook entries last forever." Professional Networking by Spike Jones (love this blog, btw) The Socialization of Your Personal Brand - Part III by Brian Solis Actually, it's 12 opinions if you count Chris and I. Tags: interviews socialmedia marketing linkedin twitter christopher.

Opinions 100

Opinions Social Media Personalization Media 100

SocialPilot

APRIL 15, 2024

You could make use of the Facebook lookalike feature which enables you to create an audience similar to yours. On Twitter, select a day and promote a follower – utilize #FollowFriday. On Facebook, you can add ‘fan of the week’ app to your fan page. Let me elaborate this a bit. Here’s how you can do it.

Social Media 65

Social Media Media Lead Scoring Lead Ranking 65

SocialPilot

FEBRUARY 6, 2024

2% 1% Facebook 2% 1.5% TikTok 18% 12% 8% 4% X (formerly Twitter) 1% 0.75% 0.5% 57% of marketers use Facebook for influencer marketing Just like Instagram, Facebook is owned by Meta and is another darling among marketers. It is estimated that nearly 57% of marketers use Facebook for influencer marketing campaigns.

Statistics 102

Statistics Advertising Agencies Paid Search Agency Allocation 102

Hubspot

AUGUST 14, 2019

And, when it comes to Facebook and LinkedIn, the differences between the two can seem tremendous. Facebook is for sharing pictures of your family vacation, connecting with old friends from school, and sharing viral videos -- right? In fact, 78% of American consumers have discovered products on Facebook. Which one is best?

Linkedin 78

Linkedin Facebook Best Practices Business 78

Contently

OCTOBER 4, 2018

For instance, your blog posts may read as professional and enthusiastic, but your Facebook copy promoting each blog post can’t sound exactly like what you post on LinkedIn, Twitter, or Instagram. You might want to dial down the enthusiasm on Twitter and LinkedIn, and dial it up a notch on Instagram and Pinterest.

Advertising Channels 167

Advertising Channels Marketing AI Brand Identity Branding 167

Chris Koch

SEPTEMBER 23, 2011

Majority opinion seems to be that Twitter isn’t really a social platform it’s a broadcast medium. For these reasons, pundits say that Twitter isn’t much use for reaching B2B customers. For these reasons, pundits say that Twitter isn’t much use for reaching B2B customers. Twitter isn’t for conversation, it’s for learning.

Twitter 100

Twitter Broadcasting Social Media Opinions 100

Chris Koch

SEPTEMBER 23, 2011

Majority opinion seems to be that Twitter isn’t really a social platform it’s a broadcast medium. For these reasons, pundits say that Twitter isn’t much use for reaching B2B customers. For these reasons, pundits say that Twitter isn’t much use for reaching B2B customers. Twitter isn’t for conversation, it’s for learning.

Twitter 100

Twitter Broadcasting Social Media B2B Marketing 100

Hubspot

JULY 8, 2020

Twitter was one of the first social media platforms I ever joined, but it wasn’t nearly as fancy as it is today. In fact, according to Twitter , its users are 2.7x Needless to say, Twitter can be a powerful marketing tool for your business , whether you’re new to the platform or growing steadily. Design an eye-catching profile.

eCommerce 54

eCommerce Twitter Paid Search Agency Work Management 54

Onalytica B2B

NOVEMBER 10, 2016

However, 84% of Millennials are influenced by User-Generated Content (UGC) and 73% say it’s important to read others’ opinions before purchasing. To break this statistic down further, 51% of Millennials say consumer opinions found on a company’s website have a greater impact on purchase decisions than recommendations from family and friends.

Advertorials 195

Advertorials Opinions Statistics Marketing & Strategy 195

Biznology

JANUARY 8, 2013

Twitter Keyword and Hashtag Auto-Follow. I have done it on auto-pilot before, but that just ended up being madness, resulting in being lured into following SPAM Twitter profiles because they’re getting better and better at dropping high-value keywords and hashtags into their tweets. Twitter is funny.

Twitter 80

Twitter Tools CAN-SPAM Phishing 80

Zoominfo

JUNE 27, 2018

90% of business decision-makers initiate their purchasing process by researching opinions from industry experts and peers ( source ). 37% of marketers said that blogs were the most effective platform for influencer marketing, while 25% said Facebook was the most effective ( source ). On average, businesses generate $6.50 32% of U.S.

Statistics 202

Statistics Planning Allocation Peer-to-peer 202

Sprout Social

JANUARY 16, 2017

billion monthly active users on Facebook logged in the third quarter of 2016, you may find the network to be a treasure trove of new customers. In this all-encompassing guide, we’ll walk you through the basics of Facebook and brand examples you can be inspired by. Audit your current Facebook Page. Analyze your digital strategy.

Facebook 88

Facebook Work Management Ad Frequency Marketing Management 88

Navigate the Channel

OCTOBER 24, 2023

So establish a profile on the top social media sites like Facebook, Twitter, LinkedIn, Instagram and Pinterest. Social media allows you to understand client preferences and opinions by analyzing their interactions and comments on your posts. Gauge how your clients respond to particular posts. Yes, it does.

Social Media 65

Social Media Media Ideal Customer Profiles Business 65

Biznology

OCTOBER 6, 2017

In your opinion, social media marketing is a necessary evil. I’ve heard this all too many times, even though Facebook has been around for more than a decade. Anyone else get sucked into yet another time-wasting Facebook group when checking their Facebook page? Let’s figure out what the best option is for you.

Social Media 169

Social Media Consulting Social Marketing Word of Mouth 169

Biznology

NOVEMBER 22, 2019

More than half of the population has an account on some of the popular social media platforms, including Facebook, Twitter, Instagram, and LinkedIn. Not all the data you share on social media gets stored on top-notch Facebook, Instagram, or Twitter servers. Fortunately, Facebook and Amazon resolved this “inconvenience.”

Privacy 156

Privacy Social Media Media Lock-In 156

SocialPilot

JANUARY 21, 2024

As you can see in this example from SocialPilot’s Facebook page, click through to read a blog post. Issue a challenge: Wendy’s Wendy’s Twitter is legendary as a social media strategy, and it works wonders for their bottom line. Wendy’s engagement on Twitter usually averages at 10,000 shares and 30,000 likes. Wendy’s secret?

Social Media 119

Social Media Examples Media Urgency Marketing 119

Contently

AUGUST 3, 2016

Twitter is for the clever individual trying to turn current events into a punchline. Facebook is for the opinionated person who overshares details about private life. Regardless of how you feel about Facebook’s business model, you have to credit the platform for facilitating expression and creativity. But LinkedIn?

Linkedin 60

Linkedin Facebook Thought Leadership Work Management 60

Biznology

OCTOBER 25, 2017

Two years ago, Elon Musk stated on Twitter : “We need to be super careful with artificial intelligence. While Elon Musk, a hands-on engineer, is concerned with how dangerous AI can get, Facebook ’s Mark Zuckerberg has a more optimistic approach. I have pretty strong opinions on this,” he said. “I

Opinions 123

Opinions Facebook Paid Search Agency Act-On 123

Sprout Social

JUNE 7, 2023

By giving them something they want, you make customers feel like they are important and their opinions matter. In addition, you’ll need to know your target audience’s purchase motivations, buying behavior and opinions on competing brands. Netflix Netflix garners tons of social media comments from its 232 million subscribers.

Work Management 111

Work Management Marketing AI Brand Identity Branding 111

Content Standard

AUGUST 24, 2021

Tech giants like Facebook, Google, Amazon, and Apple have built billion-dollar fiefdoms on the backs of customers whose data fuels their biggest revenue stream—advertising. Take Facebook, for example. On its latest earnings call, Facebook reported that targeted advertising made up 98% ($28.58

Privacy 126

Privacy iProspect Ad Exchange Paid Search Agency 126

Marketing Insider Group

JANUARY 24, 2013

Who are the top B2B Marketing influencers on twitter? To answer this question, I looked at a variety of factors including twitter followers, profiles that included “B2B marketing,” the focus of their tweets including the hashtag # B2BMarketing , as well as a variety of social scoring tools using the keyword. New York, NY.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Marketing Insider Group

MARCH 29, 2011

With Twitter’s Fifth Birthday now behind us, there are still plenty of B2B Marketers considering whether Twitter is a place to engage with customers, prospects, partners and future employers. People are always asking me “why tweet, who to follow and how to get started on Twitter?&# Who to follow on Twitter?

Twitter 100

Twitter Ideal Customer Profiles Profiling CAN-SPAM 100

Hubspot

OCTOBER 2, 2018

When Facebook announced last Friday that 50 million user accounts had been compromised, many of us weren't sure what to think. And that's understandable -- it's a complex hack about which not a ton of information has been revealed, especially by Facebook, leading to a mixed reaction among users. presidential elections?

Facebook 73

Facebook User-Generated Content Case Studies Privacy 73

Oktopost

FEBRUARY 21, 2022

63% of 18-34-year-olds trust an influencer’s opinion of a brand more than what the brand advertises about itself. Some social networks are great for facilitating deeper conversations, like LinkedIn and Facebook. Others are better for quick and easy sharing, like Twitter. Twitter advocacy posts drove 3.7 LinkedIn ).

Statistics 77

Statistics Paid Content B2B Thought Leadership Peer-to-peer 77

Heinz Marketing

MAY 26, 2020

With over 2 billion active users on Facebook , it’s no surprise that this platform is the most popular for businesses. Every industry is on Facebook, so it’s important that your brand has a presence on this channel. Facebook is a great platform to grow brand awareness, engage with your audience and to start online conversations.

Social Media 106

Social Media Social Marketing Media Paid Search Agency 106