Writing on the Web

MAY 2, 2011

His previous website was well designed, but it had too much information, in my opinion. So the video gives a sampling of what it’s like to see and hear him. Share this on Facebook. Content Marketing Tip: Use Ready-to-Publish Articles. Chip Scholz is an executive coach. Chip also makes good use of video.

Marketing Websites 100

Marketing Websites Content Marketing Content Case Study 100

Litmus

MARCH 5, 2020

As an idealist, I’d love a world where there are viable, large-scale alternatives to surveillance capitalism in online publishing and email marketing. I just think that the latest opinions coming from DHH are too sweeping and general to be propagated widely. I told you it was confusing.

Privacy 69

Privacy Email Marketing Marketing Automation Services Stats 69

Paul Gillin

JULY 15, 2011

I haven’t had a chance to blog here lately because most of my writing is been on assignment for other publishers. Here’s a sampling of what I’ve been talking about. Because a little negativity reinforces the validity of the positive comments you publish. Love Your Critics. Read more and comment on The CMO Site.

Case Studies 50

Case Studies Case Study Studies BtoB 50

Convince & Convert

MAY 18, 2012

Let’s talk a little bit about Facebook, shall we? Some of the people listening to this podcast may have heard of Facebook. Eric : I think this is going to be the Facebook episode. Jay : It may be, so we are recording this in the shadow of the Facebook IPO, and two things actually happened today. I say, probably not.

Paid Content 115

Paid Content Enterprise Management Work Management Marketing Management 115

Convince & Convert

APRIL 20, 2010

Last week, I co-published a white paper with Chris Baggott , the CEO of Compendium Blogware (I’m on their advisory board). More from Convince and Convert 5 Ways to be a Social Networking Smash How to Create a Share of Voice Report Does Your Facebook Page Have a Pulse? That would be a interesting exercise, wouldn’t it?

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

Hubspot

DECEMBER 9, 2011

A study from Argyle Social shows that (in their sample) tweets with hashtags got 5% fewer click-throughs than those without hashtags. Publishing a blog post on your company blog? Remember that Twitter , Facebook , or whatever platform you’re using isn’t the strategy; it’s a tool to distribute your message.

Social Media 28

Social Media Social Marketing Tips Media 28

Buzz Marketing for Technology

SEPTEMBER 30, 2008

LinkedIn has an official opinion on connecting up with others. You’re welcome to take their opinion on that. Swing by [chrisbrogan.com] for more posts in the series, and if you have topic ideas, feel free to share them, as this is a group project, and your opinion matters. I found your sample profile… er… dry.

Ideal Customer Profiles 100

Ideal Customer Profiles Profiling Linkedin Network Marketing 100

Hubspot

JUNE 15, 2012

As more and more marketers have championed (or begrudgingly admitted) the importance of social media as part of a well-rounded marketing strategy , lots of cool tricks and tips have been published across the interwebs to help turn social media into a traffic- and lead-generating channel. Things You Might Have Missed on Facebook.

Social Media 28

Social Media Social Marketing Media Social Networks 28

Hubspot

MARCH 15, 2012

A Bazaarvoice survey published some interesting complementary survey results of its own just a couple months back, citing that 51% of people actually found user-generated content more important than the opinions of their friends and family. It makes sense -- the bigger the sample size, the more legitimate the results, right?

Case Studies 28

Case Studies Case Study Paid Search Agency User-Generated Content 28

Webbiquity

AUGUST 9, 2016

Sample review: “Klout allows you to track the impact of your opinions, links, and recommendations across your social graph. Sample review: “BuzzStream enables you turn a website or blog post into a contact record in their database. Sample review: “Grouphigh is a really powerful blogger research tool.

Marketing Automation Services 100

Marketing Automation Services Budget Programs Marketing Budget Enterprise Management 100

Hubspot

APRIL 13, 2012

That means we can all conduct market research for less money, across a larger sample size, and with less time investment. Prepare for this instance by including a question at the end of the survey asking if the respondent would be willing to speak with someone from your company on the phone to hear more about their opinions.

Enterprise Management 28

Enterprise Management Research Marketing Management Customer Surveys 28

Single Grain

OCTOBER 13, 2020

Or, if you want to make things really expedient, you can sign up with your Facebook or Google account so you don’t even need to type a single letter: Once you’ve input your basic information, Wix will ask you a few questions to help guide your experience. Step 8: Publish Your Site. Book My Free E-commerce Marketing Consultation .

eCommerce 145

eCommerce Marketing Websites CMS Development Domain 145

Online Marketing Institute

JANUARY 4, 2011

It saves your time writing unsolicited email pitches because there you can connect to bloggers who are willing to publish your article. Actionable advice: Try searching [site:blogdomain.com guest post OR guest posts] – this will bring up tons of guest posts previously published at the site. Think about it.

Blogger 40

Blogger Adsense Twitter Buzz 40

ClearVoice

SEPTEMBER 1, 2020

To explore such topics, I spoke with Somer Simpson , VP of Product Management at Quantcast, to help navigate some of the latest industry trends as well as what Quantcast is doing to excel on a playing field currently dominated by powerhouses such as Google and Facebook. Nothing is sampled; it’s not panel-based data.

Budget Programs 71

Budget Programs Content Privacy Paid Search Agency 71

Goodish Agency

MARCH 18, 2021

In social media strategy terms, that’s your forum, Facebook group, subreddit admin. A great example (because I’m in it) of the latter is a group on Facebook called Cabblemodders. Started by a company called Cablemod it’s a place on Facebook anyone can geek out or ask for help on any PC related topic. When Can I Be Sure?

Paid Content 94

Paid Content Marketing Strategy Marketing & Strategy Paid Search Agency 94

Marketing Insider Group

APRIL 29, 2015

Here is the sample he pointed to: Yes, people still do ad campaigns. Just one person’s opinion. We live in a digital world where all of us are storytellers and publishers and personal brands. Please follow me on Twitter , LinkedIn , Facebook and Google+ or Subscribe here for regular updates. But that’s fine.

Paid Search Agency 100

Paid Search Agency Advertising Agencies Mobile Advertising Viral Marketing 100

Hubspot

JULY 27, 2018

These platforms also offer templates that you can use to display your work, like writing or design samples. If you opt out of a dedicated portfolio site (which we’ll discuss below), these themes make it easy to integrate your sampled works into your website. “[I Should I publish my prices on my website? I publish [my rates].

Work Management 101

Work Management Peer-to-peer Copywriting Pricing 101

Convert

OCTOBER 27, 2021

Datasine saw a 57.48% increase in CTR by A/B testing the image on their paid Facebook ads. Ideas and Opinions Beat Data. It doesn’t matter if it’s your personal opinion or that of the Highest Paid Person (HiPPO), you need to test and trust the data. Just like an opinion, you need to test and see what works. Some will win.

Paid Content 52

Paid Content Paid Search Agency Budget Programs Work Management 52

Sprout Social

JANUARY 5, 2023

Below is a sample report pulled from Sprout’s social listening tools. For example, let’s say someone tweets for opinions on your brand versus a competitor. Having your listening data alongside your publishing tools means hopping on trends faster. Listening on Instagram and Facebook is also possible. . Trends Report.

Social Media 83

Social Media Media Eye-Tracking Work Management 83

Webbiquity

FEBRUARY 13, 2017

Social media monitoring, analytics and stats for Facebook, Twitter, YouTube and Instagram, with benchmarking to measure your performance against peers, insights to optimize content, and reporting capabilities. Sample review: “If you want to do general research on Facebook Stats use Socialbakers.” 4) Crowdbooster.

Marketing Automation Services 270

Marketing Automation Services Social Media Enterprise Management Budget Programs 270

Buffer

JUNE 17, 2019

This would mean more of a focus on publishing on LinkedIn and then a clean profile that supports that. You’ll be publishing on LinkedIn a lot, so you want to make the most of all that attention. For an objective opinion, you can use the photo tool Snappr. Second, People looking to use LinkedIn for thought leadership.

Linkedin 75

Linkedin Ideal Customer Profiles Profiling Thought Leadership 75

Outgrow

AUGUST 3, 2022

Here’s what I like about this marketing sample, and what you can learn from it. And so I was just looking at different landing pages, ads, and emails, breaking them down and publishing the teardowns. And then you have all the thought leaders and all these people publishing these case studies about a new innovative tactic.

Tactics 52

Tactics Paid Search Agency Planning Advertising Agencies 52

Webbiquity

MARCH 7, 2017

Sample review: “Competitions get social media users engaged. Sample review: “Split testing is an important part of your website. Sample review: “This is an application I have been using from the very early beta days. Although Woobox is more of a social platform for contests and engagement, they do offer some Facebook analytics.”

Marketing Automation Services 260

Marketing Automation Services Enterprise Management Social Media Paid Search Agency 260

Online Marketing Institute

JANUARY 4, 2011

Drop subscription hooks everywhere This is especially important if you are publishing content to places external of your site, which you should. Throughout 2008, I gathered quotes from some of my favorite bloggers and published it: 22 inspirational quotes. Sample image from 2009 blogger quotes project 7. What did I learn?

Tactics 40

Tactics PR Buzz Planning 40

Sprout Social

SEPTEMBER 27, 2016

They’ll publish a bunch of posts and just hope something gets shared. For instance, at Sprout we cover topics ranging from Twitter, Facebook, social media analytics and more. Since you’ll get a ton of results, make it easier on yourself by taking a small sample on each network you plan on using.

Work Management 94

Work Management Social Networks Social Media Network Marketing 94

Huptech Web

JULY 7, 2022

The process of publishing your store online or going live is called eCommerce web hosting. There’s hardly any second opinion in the industry— the better the site, the better the business. Showcase your brand identity with paid social media ad tools like Facebook, Instagram, and LinkedIn ads.

CMS Development 52

CMS Development eCommerce Paid Content Marketing Websites 52

Hubspot

SEPTEMBER 17, 2018

In addition, a Facebook executive recently predicted that the platform will be all video in less than five years. On Facebook? Opinions vary greatly among sound engineers on the best method and equipment for recording audio with a DSLR. Songs made with digital samples can make your video feel unprofessional and out of date.

Video Marketing 101

Video Marketing Sales Management Work Management Marketing Management 101

Hubspot

AUGUST 20, 2020

Format: Original data or opinions intended to make the reader think. These types of posts are great for publishing during holidays, the end of the day, the end of the week, and other times when your audience is burnt out, winding down, or could use a break from some of the more, um, intellectual content on the web. The 'What' Post.

Paid Content 101

Paid Content FAQ Thought Leadership Curation 101

Hubspot

AUGUST 10, 2012

6) Back Up Your Opinions. But no one is going to be convinced of your position on a hot button issue if you're not backing up your opinions with credible data that supports your stance. If you've ever watched a debate, you know that the debaters who back up their opinions with compelling data are usually the ones who win.

Paid Search Agency 28

Paid Search Agency Correlation Case Studies Content 28

Single Grain

NOVEMBER 17, 2020

You can create the post you’ll promote in one of two ways: either by publishing something to your business’s LinkedIn page or by using Direct Sponsored Content (which can be promoted without being published to your LinkedIn page). Looking for even more inspiration? Setting Your LinkedIn Ads Campaign Budget.

Enterprise Management 98

Enterprise Management Cost per Lead Paid Search Agency Paid Content 98

Convince & Convert

FEBRUARY 1, 2024

It should include the brand’s voice and tone, as well as sample responses and a decision-tree for who and how to escalate serious issues. They post a polite but negative opinion, accordingly. People are entitled to their opinions and scrubbing your social media channels of any negativity is disingenuous at best and shady at worst.

Social Media 139

Social Media Communities Marketing Management Practices 139

Albacross

JULY 31, 2018

Some of these people simply don’t want to spend money on ads… and others are of the opinion that an organic ranking is somehow preferable to a paid one. The research, writing, formatting, and publishing takes them four hours in total. If you need some inspiration, check out these 7 sample social media policies from other companies.

Paid Content 40

Paid Content Paid Search Agency B2B Marketing Marketing Strategy 40

Directive Agency

MAY 9, 2017

Here’s a sample of daily inputs for a high-performing VP of Marketing: Assign Daily Objectives For Each Team Member. In my opinion, an SEO is far more valuable than “ranking” your website. Account based content marketer publish content. Share to 10+ Facebook Groups on Blog Topic or Industry. Speaking.

Paid Search Agency 85

Paid Search Agency Work Management Enterprise Management B2B Marketing 85

Single Grain

APRIL 28, 2020

MobileMonkey , a Facebook messenger chatbot for businesses, certainly practices what they preach. Every customer has their platform of choice, whether it's getting their content from Twitter, Instagram influencers, Facebook groups, Quora, blogs, email newsletter roundups, podcasts… the list goes on. 1) Mobile Monkey.

Marketing Budget 141

Marketing Budget Campaigns Paid Search Agency Work Management 141

Content Marketing Institute

JANUARY 29, 2018

Editor’s note: Even if you read this title when CMI published it three years ago, you’ll find the updated information and new examples helpful to your content curation. Sample These 45+ Content Tools to Create, Curate, and Measure. It facilitates content creation on a regular publishing schedule. Click To Tweet.

Curation 111

Curation Examples Content Paid Search Agency 111

Content Marketing Institute

DECEMBER 25, 2018

Two core processes will help with this: Content inventory – a list of all the content items you’ve created, including the title, type and format, and where each asset has been published. Gather a sample of your best content pieces. Include examples of all the types. Create content that delivers long-term results.

Template 110

Template Tips Planning Content Marketing 110

seo.co

DECEMBER 8, 2020

Just as you’d trust your best friend’s opinion about something more than you’d trust a random stranger’s, links from well-known and highly trusted, authoritative websites count for much more than links from unknown or untrusted websites. How do you create and publish content that will result in positive ROI? Let’s take an example.

Paid Content 111

Paid Content Online Marketing Planning CMS Development 111