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Five Strategies You Can Use Right Now for Better Email Marketing Personalization

Webbiquity

But highly relevant, personalized messages are much more likely to be read and acted on. Personalized email is much more than simply auto-inserting the recipient’s first name. Here’s a deep dive into the benefits of email personalization; strategies for personalizing your messages; and noteworthy examples from leading brands.

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Four Great Ways to Use Personalization in Digital Marketing

Webbiquity

Today, personalization is more important than ever, as consumers and business decision makers alike are overloaded with content. While a lot of information gets ignored, personalized content tends to hit home. A similar reaction takes place in the brain when people receive personalized content. without any personalization.

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How to Create Lookalike Audiences & Target Ideal Customers Like a B2C Pro

Zoominfo

It is created using biographical and behavioral data collected on successful leads, giving you an indication of what kind of person or company is most likely to buy. Facebook Lookalike Audiences. Although it’s not the only solution for lookalike modeling, Facebook is certainly one of the most popular.

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Email Marketing Challenges in 2021

SendX

Challenges with engagement, personalization, communication, customer retention, and brand awareness are just some of today's pain points. And you do that by increasing your Open Rates (engagements). It's a game of percentages; the more people who open your email, the higher your chance of converting sales.

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Three High-Impact Benefits of Email Marketing

Zoominfo

A surprising stat: Email is 40 times more effective at acquiring new customers than Facebook or Twitter. The email open rate tells you what percentage of recipients opened a specific email out of the total number sent. A study by MailChimp found that the average email open rate across industries is 21.33%.

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Email Marketing Infographic Best Practices for 2021

SendX

Step 1: Craft an eye-catching subject to increase open-rate What is the point of doing all of this infographic magic if no one even sees it? If your email open rate is very low then nothing will work. Also keep in mind that personalized marketing can be one of the best ways to convert your visitors.

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The Future of Targeted, Personalized Email Marketing

Convince & Convert

In fact, it’s actually 40X more effective than Facebook or Twitter for acquiring new customers , according to McKinsey. So it should be no surprise that the New York Times, as it has shaken up its digital strategy , has addressed how its email newsletters are composed and distributed, and as a result as seen an open rate of 70%.