Parse.ly

NOVEMBER 15, 2018

Interactions with newsletters aren’t visible in the form of likes and shares in a news feed, but that doesn’t mean they’re any less an indication of belonging. When a reader interacts with a newsletter, they’re participating in a community of people who value the same information. Excerpt from the Quartz Obsession newsletter on Mezcal.

Newsletter 99

Newsletter Stats Communities Open Rate 99

Parse.ly

JANUARY 7, 2019

Traffic trends in December 2018: Farewell discover.google.com, we hardly knew thee. We’ll say this for traffic trends at the end of 2018 – they were consistent. In past years, month to month would often show fluctuations in traffic sources that billions of online readers used to find articles or videos on media and content sites.

Traffic 94

Traffic Trends Aggregators Domain 94

Convince & Convert

AUGUST 3, 2017

Back in March 2017, Facebook reported 1.94 Yet, too many small businesses do not understand how to utilize the platform properly: In May 2017, a study of over 4,700 US small businesses found that only 24 percent were seeing positive ROI on Facebook. Here are eight steps to walk you through the Facebook page optimization process.

Facebook 162

Facebook Optimization Work Management Marketing Management 162

Parse.ly

FEBRUARY 6, 2019

Like when we saw Facebook decline for six months before they announced official changes to their newsfeed. So get ready for a deep dive into how platforms have changed over the last year looking not only at the sheer amount of traffic that changes, but how quickly it changes. shouts, “Hey, something big is happening.”

Traffic 108

Traffic Content Facebook Google 108

Contently

JANUARY 16, 2019

According to the article, roughly half of traffic and engagement is fraudulent. Stats like newsletter sign-ups , webinar attendees, downloads, and lead generation. The post If Half of Web Traffic Is Fake, Good Content Marketing Is Even More Important appeared first on Contently.

Traffic 153

Traffic Content Marketing Paid Search Agency Content 153

Hubspot

MARCH 24, 2021

Consider, for instance, how I first came across Southcoast Open Air Market — a local, Massachusetts-based market featuring handmade goods, fresh produce and meats, and live music — by searching "Events near me" on Facebook. Here, we'll explore some creative opportunities you can use to promote an upcoming event on Facebook.

Promotion 101

Promotion Facebook Effectiveness Broadcasting 101

Hubspot

APRIL 6, 2021

Develop your Facebook marketing strategy. Having a social media strategy for your Facebook Business Page is the first step in attracting followers to your brand. What tactics are our competitors using on Facebook? If you post something on Facebook but no one's around to see it, does it make an impact? Post often.

Facebook 91

Facebook Social Media Viral Marketing Custom Publishing 91

Brandpoint

APRIL 8, 2019

A well-crafted email newsletter is a perfect way to bridge the gap between generated leads and happy clients. The more people read from you, the more they’ll be able to differentiate your company from all the others sending them B2B marketing newsletters. Newsletters are an insanely effective lead-generating tool.

Newsletter 96

Newsletter Email Marketing Marketing Strategy Marketing & Strategy 96

Convince & Convert

APRIL 13, 2017

With new platform updates being rolled out seemingly everyday, a common question among online marketers is, “So what’s the one thing that’s totally crushing it on Facebook ads right now?” With Facebook ads, drilling down to one thing that suits all advertisers is nearly impossible. Here’s an important note for non-U.S.

Facebook 128

Facebook Advertisements Advertising Features 128

Trade Press Services

MARCH 11, 2024

Having first-party data and email newsletters has been a big part of the first-party data trend because you can have a direct relationship with that audience and therefore their data, as opposed to getting your audience from a search or social. Then there have been controversies around social, particularly with Facebook and Twitter.

B2B Thought Leadership 109

B2B Thought Leadership Conversion B2B Thought Leadership 109

Anyword

APRIL 16, 2019

In the past couple of years, we’ve seen a resurgence of newsletters. It seems that every content creator suddenly has dozens of newsletters, each driven on its own laser-focused topic (see: The New York Times’ Game of Thrones newsletter ). A New York Times reporter went so far as to say newsletters are the new social network.

Newsletter 40

Newsletter Custom Publishing Storytelling Webinar Metrics 40

Parse.ly

AUGUST 22, 2019

Let’s compare the size of each platform’s user base in monthly active users (MAUs) with the average monthly referral traffic it sent to Parse.ly’s network in 2019. The opposite of this is unidentifiable social traffic, or dark social. Facebook undoubtedly has the lion’s share: 2.23 By measurable, I mean identifiable.

Social Media 81

Social Media Traffic Media Privacy 81

Valasys

JULY 26, 2021

You should drive more B2B traffic to your content, which can increase your subscriber’s list. To acquire this, you should implement effective and relevant content to get more B2B traffic. This post will find various tactics to get more B2B traffic and generate leads across multiple platforms.

Paid Content 59

Paid Content Relevance Traffic Top of Funnel 59

The Point

NOVEMBER 28, 2011

The demise of email newsletters as an effective B2B marketing tactic has been, to paraphrase Mr. Twain, grossly exaggerated. In fact, email newsletters can be a critical part of an ongoing lead nurturing strategy. For all their benefits, however, newsletters are a royal pain to produce. Host the newsletter as a blog.

Newsletter 100

Newsletter Tips Paid Search Agency Ad Frequency 100

Optinmonster

JANUARY 29, 2024

Get more traffic and conversions with our Ultimate Guide to Content Marketing in 2020. These metrics help understand how well the content is performing in terms of engaging the audience , lead generation , driving traffic , and increasing conversion rate. Recommended Resource: Need to jumpstart your content marketing results?

Paid Content 108

Paid Content ROI Content Marketing Marketing Analytics Tools 108

The Effective Marketer

JANUARY 26, 2012

Penn and his newsletter I read this amazing post by SEOmoz on “ 21 Tactics to Increase Blog Traffic “ It not only validates some of my personal beliefs but also gave me additional tactics to apply to my own blog as well as companies I work with. Your Checklist for Increasing Blog Traffic. Thanks to Christopher S.

Traffic 100

Traffic Tactics Aggregators Blogger 100

Optinmonster

FEBRUARY 2, 2024

In our case, that action is signing up for your email newsletter. Set a CTA on Your Facebook Page 5. Create a Subscribers-Only Facebook Group 6. Create a CTA Post on Instagram Yes, you can run Instagram ads the same way you can Facebook ads, but we’re talking “free” here, folks. Add a CTA to Your Bio 2.

Ad Building 78

Ad Building Paid Search Agency Social Media User-Generated Content 78

Valasys

NOVEMBER 11, 2019

With the New Year around the corner “How to Generate B2B leads using Facebook in 2020” is a question that will be on the top of the head of every B2B marketer. Another study by the Content Marketing Institute (CMI) shows that 76% of the B2B marketers use Facebook to distribute content.

Facebook 55

Facebook Generation Lead Scoring Lead Ranking 55

Convince & Convert

JULY 14, 2021

Let you schedule newsletters and time them based on the calendar. How to build traffic from Instagram? Still you can get some decent traffic from Instagram if you create interesting updates and invite your followers to click the link in the bio for more info. . Instagram doesn’t allow clickable links within updates. Conclusion.

Marketing Strategy 217

Marketing Strategy Marketing & Strategy Planning Social Media 217

Optinmonster

JULY 28, 2022

The first thing to track about your marketing campaigns is traffic. Traffic is simply how many people visit your website or social media profiles. Without traffic, you have no customers to market to in the first place. Check out our ultimate SEO guide to learn how to grow your traffic. Did they see a Facebook ad?

Paid Content 83

Paid Content Campaigns Marketing Analytics Tools Planning 83

Martech

MARCH 18, 2024

Google Analytics: Google Analytics is a free web analytics tool that provides valuable insights into website traffic, user behavior, and conversion rates. Conversion tracking: It helps track conversions, such as form submissions, purchases, or newsletter sign-ups, providing insights into the effectiveness of your marketing efforts.

Budget Programs 100

Budget Programs Marketing Automation Services Marketing Analytics Tools Cost 100

Biznology

OCTOBER 5, 2017

There are a few reasons why this happens: Facebook dials back branded content. Maybe that means enticing folks to sign up for your newsletter. Newsletters, as Avinash points out, can have incredible ROI.) See where your traffic and sales are coming from. But is the additional effort worth the return? Sound familiar?

Social Media 150

Social Media Activities Organization Media 150

Convince & Convert

AUGUST 3, 2017

Back in March 2017, Facebook reported 1.94 Yet, too many small businesses do not understand how to utilize the platform properly: In May 2017, a study of over 4,700 US small businesses found that only 24 percent were seeing positive ROI on Facebook. Here are eight steps to walk you through the Facebook page optimization process.

Facebook 60

Facebook Optimization Work Management Marketing Management 60

Contently

JANUARY 24, 2020

You need to properly setup your marketing stack (GA, Pardot, Salesforce, SEMRush, Facebook Business Manager, etc.) SEO: Measure gains in search traffic and ranking improvements for target keywords. Newsletter sign-ups and Engagement: Since newsletters are the most consistent way to build an owned audience , growing that list is key.

ROI 169

ROI Content Marketing Marketing Analytics Tools Content 169

Contently

MARCH 1, 2022

Facebook recently released a list of its top 20 most-viewed posts. The aggregating of content is really for traffic, for awareness, reach, and daily news,” Carter explains. It might not get the same kind of traffic as a news post. RSS feeds are still popular today. Those platforms have done little to discourage plagiarism.

Thought Leadership 172

Thought Leadership Aggregators Paid Content Ethics 172

Launch Marketing

JUNE 8, 2022

Marketers spend much of their time developing content for materials ranging from tweets and Facebook posts to email campaigns and white papers. The most commonly used B2B social media platforms are Twitter, Facebook, LinkedIn and Instagram. You might be asking questions such as “How long should a blog post be?”

Content Marketing 127

Content Marketing Paper Content SEO 127

Anyword

MARCH 6, 2019

We launched The Keywee Facebook CPC Tracker , based on analysis of data from hundreds of publishers, to help publishing leaders understand how changes to the Facebook platform affect their work. showed that internal referrals make up 35% of publisher traffic. Research by Parse.ly To learn more, request a demo here.

CPC 40

CPC Cost Per Click Facebook Storytelling 40

Sprout Social

JANUARY 13, 2021

Or it was a combination of newsletter information, social media posts, and word of mouth? On Monday, her friend posts on Facebook about some new shoes that they bought with a link to the shoes’ product page. She clicks on one of those ads, doesn’t purchase yet but signs up for the newsletter. Multi-touch attribution model.

Marketing Attribution 94

Marketing Attribution Multi-Touch Attribution Lead Ranking Social Media 94

Martech

JULY 27, 2022

” Get the daily newsletter digital marketers rely on. First, Chrome accounts for well over 50% of the global browser market and hosts more than half the world’s internet traffic. Apple had no hesitation in turning apps into black holes on the iphone (sorry, not sorry Facebook). Processing.Please wait. Why we care.

Google 121

Google Advertising Agencies Privacy Marketing Proposals 121

Contently

JUNE 8, 2017

The email newsletter remains the most impactful channel for reaching your audience—a direct line of communication unobstructed by fickle algorithms. Right now, there’s no easier way to target buyer groups than through Facebook and LinkedIn. Drive users to a newsletter subscription page with a strong CTA.

Cost per Acquisition 158

Cost per Acquisition Effectiveness CPC Cost Per Click 158

ConvertKit

DECEMBER 6, 2021

16:47] – Using incentives not only drives traffic to your newsletter but also the content outside of your newsletter. [19:22] 22:18] – Before launching a referral program, you need a newsletter with measurable subscriber value rather than a brand new newsletter with no built-in audience. [24:08]

Budget Programs 79

Budget Programs Burn Rate Deliverability Newsletter 79

Contently

MARCH 30, 2020

Spend $500 on a helpful blog post optimized for search, and it’ll drive continuous traffic and leads while building trust with your audience. It’s consistently generated 3,000 pageviews per month for the past 8 years and driven thousands of newsletter subscribers and leads. There are a few reasons for this: 1.

Paid Content 194

Paid Content Paid Search Agency Content Marketing Planning 194

Vision6

OCTOBER 20, 2021

In your emails — include it in your email newsletters, promotional emails or even add it to your email signature. Paid social ads — create promotions on platforms like Facebook and LinkedIn to retarget website visitors or generate new leads. A contest in your newsletter to win a free service trial. Leverage your socials.

Email Marketing 98

Email Marketing Generation Leads Lead 98

seo.co

APRIL 6, 2021

When we speak about social timing, we’re not talking about the optimal time to bust a move, but rather, when the best time to post content to attract the most traffic. We’re not saying that you should abandon ads, but your strategy needs to employ timely, engaging, and thoughtful content that attracts traffic and attention.

Ad Frequency 96

Ad Frequency Advertising Agencies Traffic User-Generated Content 96

Huptech Web

DECEMBER 14, 2023

of clicks on desktop (SEOClarity) Posts with videos earn more backlinks and see a 157% boost in search traffic (Search Engine People) Paid Advertising PPC traffic converts 50% better than organic site visitors (TechJury) Sponsored product ads have the highest sales-per-click (MediaPost) 65% of Small to Medium-Sized Businesses Run a PPC Campaign.

Paid Content 52

Paid Content Statistics Paid Search Agency Advertising Agencies 52

Convince & Convert

AUGUST 5, 2016

Here today is strategist Mary Nice, and she’s brought a treasure trove of Facebook advertising advice with her. As a strategist at Convince & Convert, Mary is keenly aware of how many brands get Facebook wrong. Curious how else your Facebook ads could perform better? Watch the video for more actionable tips from Mary!

Facebook 101

Facebook Paid Search Agency Ads Advertising Funnels 101

RebelMouse

SEPTEMBER 18, 2018

It's been nine months since Facebook's bombshell and so-called "friends and family". In January, the massive social platform announced that it would begin to prioritize posts from users' actual Facebook friends in its News Feed over updates from publishers. And this means we've been preparing for a shift like Facebook's for years.

Facebook 46

Facebook CMS Development Enterprise Management Work Management 46