NuSpark Consulting

AUGUST 9, 2012

A re your social media efforts working? A few months ago, I wrote a popular post on the right way to measure social media ROI, and now I want to take social media measurement to the next level. There really is no “right” way to measure social media. Remember, no one went to college to master in social media.

Social Media 100

Social Media Lead Ranking Lead Scoring Media 100

Content Marketing Institute

NOVEMBER 6, 2018

Editor’s note: Given the ongoing need for brands to use social media strategically, we are sharing this article updated from its original publication last year. Concerned about how Facebook’s latest algorithm updates might affect your brand’s performance on the platform? You’re not alone. joderama Click To Tweet. Think precision.

Planning 111

Planning Social Media Template Marketing Plans 111

Webbiquity

APRIL 11, 2012

Recent research from MarketingProfs shows that 84% of B2B companies use social media marketing in some form, and the figure is likely higher for B2C firms. In fact, another recent study from HubSpot reveals that 63% of B2B companies aren’t generating leads from social media at all. Three of the companies aren’t on Twitter.

Social Media 100

Social Media Media Work Management Marketing Management 100

ClearVoice

FEBRUARY 1, 2021

Mark Zuckerberg has said he expects half of Facebook’s workforce to be remote within the decade. Twitter has told staff they can stay home permanently.” And amidst a wealth of distractions — what’s going on in the world, social media, or right in our own homes — it is seemingly more difficult than ever to focus.

Work Management 82

Work Management Account Based Marketing Paid Search Agency Advertising Agencies 82

Convince & Convert

SEPTEMBER 21, 2010

Tired of chasing shiny objects, and setting up Twitter and Facebook accounts with clear direction, or success metrics? I presented today at Social Media AZ , a new conference for Arizonans interested in, and practicing social media. Developing a Social Media Strategy in 7 Steps View more presentations from Jason Baer.

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Content Standard

APRIL 2, 2015

To get everyone’s buy-in, be sure to communicate the benefits they can reap by sharing branded content on their social channels. Create an Internal Social Digest. Employees will often say their lack of free time is the reason they cannot promote branded content on their social channels.

Budget Programs 40

Budget Programs Peer-to-peer Bandwidth Content 40

Convince & Convert

JUNE 24, 2010

I’ve been thinking lately about why I got involved in social media. But as I pondered this connection, I realized that there was a portion of the advertising world that shared a lot of elements with social media – infomercials. The same is true in social media. Your social media strategy should do this too.

Social Media 121

Social Media Paid Content Media Webinar Metrics 121

Convince & Convert

APRIL 20, 2010

The most popular search phrase – “ social media strategy &# brought 837 visits, and 2,654 search terms were used by just one visitor during the month. More from Convince and Convert 5 Ways to be a Social Networking Smash How to Create a Share of Voice Report Does Your Facebook Page Have a Pulse?

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

Convince & Convert

FEBRUARY 23, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Your Social Strategy Proactive or Reactive?

Social Media 117

Social Media Webinar Metrics Media Marketing & Strategy 117

Hubspot

JULY 11, 2012

To help get to the bottom of it, we analyzed a sample of 26 unique HubSpot emails that we sent to the same audience over a period of three months in 2012. Note: a dedicated email send is one that promotes a specific offer as opposed to a newsletter that covers a range of topics and offers.). Social Media Sharing Links.

Email Marketing 28

Email Marketing CTR Paid Search Agency Hubspot 28

Buzz Marketing for Technology

SEPTEMBER 30, 2008

Covering social media business strategy and personal power. Newsletters. LinkedIn is a professional network built around one’s employment capabilities. Though one should write with robots in mind, this is still a human network, so write as if you want someone to actually read your profile. chrisbrogan.com.

Ideal Customer Profiles 100

Ideal Customer Profiles Profiling Linkedin Network Marketing 100

Hubspot

JUNE 7, 2012

Here, we’ve created a segment of contacts who have Twitter follower counts of more than 1,000. As more of our contacts’ Twitter follower counts grow and cross that 1,000-follower threshold, the list will also grow. Let's say you’re promoting your summer sale across email, social media, and in person.

Email Marketing 28

Email Marketing Tips Ad Frequency Planning 28

Hubspot

APRIL 18, 2014

You need to develop, publish, and share information that these students are looking for on your website, blog, and social media channels -- what we call your TOFU (top-of-the-funnel) channels. Share these stories on social media, too, so your network can do some marketing for you. 3) Campus News. 4) Course Offerings.

Top of Funnel 28

Top of Funnel Content Landing Pages Marketing Funnels 28

Hubspot

JUNE 24, 2014

1) Send Your Weekly/Monthly Customer Newsletter. If you have a weekly or monthly newsletter that needs to go out on a particular date, there''s no need for your customers to miss out if you''re taking some time away from the office. 4) Schedule Social Media Updates. 5) Monitor Social for Relevant People/Keywords.

Top of Funnel 28

Top of Funnel Marketing Automation Services Work Management Marketing Management 28

Industrial Marketing Today

AUGUST 20, 2010

See B2B Websites: To Publish Prices, Or Not To Publish…That Is The Question ) Lesson #4: Sample kits and CAD drawings The easiest and quickest way to sell to the engineering and industrial marketplace is to have your parts and components “designed in.”

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Scoring 60

Hubspot

JANUARY 15, 2015

Nowadays, 9 out of 10 people are looking at online product reviews, posts on social networks, and so on before making a purchasing decision. marketers use, 12 different marketing tactics on average, with case studies being the fifth most popular after social media content, enewsletters, blogs, and website articles.

Case Studies 28

Case Studies Case Study Sales Management Studies 28

Webbiquity

MARCH 23, 2017

You need an active social media network, possibly some influencer outreach, and perhaps even paid promotion, in order to get noticed. These 15 tools can help you distribute your content more broadly, share it socially, repurpose it for different audiences, and amplify it using paid channels. Content Publishing Tools.

Marketing Automation Services 239

Marketing Automation Services Distribution Budget Programs Tools 239

Industrial Marketing Today

JULY 20, 2010

They built scale models and chose fabric samples. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing. Fiberglass absorbed sound the best but wouldn’t be safe. Then, the teams developed a plan of action.

Creativity 60

Creativity B2B Marketing Lead Ranking Lead Scoring 60

Hubspot

MAY 3, 2012

Think about it: marketers are being asked to adopt new technologies at a rapid rate, experiment with mobile apps , be active users on current and emerging social platforms, blog like they've never blogged before. College and university job fairs - Your future intern should be a go-getter, and go-getters visit job fairs to network.

Work Management 28

Work Management Marketing Management Sample Paid Search Agency 28

Optinmonster

NOVEMBER 27, 2023

Coming up with new ideas every day is a challenge, whether you’re writing email campaigns, social media posts, website copy, or any other marketing copy. The copywriting examples are organized by the CTA’s purpose, such as sales, newsletter signup, and abandoned cart recovery. So how can you get some new ideas, fast?

Copywriting 110

Copywriting Template Work Management Marketing Management 110

NuSpark Consulting

MAY 19, 2012

Facebook and B2B lead generation. Have you considered Facebook as a channel for lead generation? Yes I know the jury is still out, but you can’t deny the power of Facebook as it relates to brand building and audience reach. There’s plenty of content on the web about Facebook Business Pages. Understand EdgeRank.

Facebook 100

Facebook Lead Scoring Lead Ranking Generation 100

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

Salesforce recently rebranded their social marketing application as the Marketing Cloud, and their website says you can use their solutions to “optimize campaigns from lead to close, on every channel”. Also, some systems allow for “social sign-on”, letting users register on landing pages using their social network credentials.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Hubspot

APRIL 17, 2013

When the Oprah Winfrey Network (Oprah, you guys!) Here’s a quick sample of some of that campaign''s content: This approach not only addressed a concern The Rodon Group’s potential customers were facing, but something the entire country was worried about. Takk Takk Puts Icelandic Tourism on the Map With Social Media.

Paid Search Agency 28

Paid Search Agency Inbound Marketing Enterprise Management Marketing Budget 28

Hubspot

MARCH 15, 2012

It makes sense -- the bigger the sample size, the more legitimate the results, right? Before we get into the creative ways to generate reviews, you must start with the basics -- setting up your presence on external review sites and social media. How to Generate Online Reviews for Your Business. Leverage Your Blog.

Case Studies 28

Case Studies Case Study Paid Search Agency User-Generated Content 28

Oktopost

JUNE 9, 2020

By sharing company-related content to their personal social media profiles, employees amplify a company’s message. And your own corporate accounts on LinkedIn, Twitter, Facebook and Instagram may not be able to do all the heavy lifting alone. Employee advocacy is the promotion of a company by its employees. Brand Amplification.

Sales Management 144

Sales Management Practices Best Practices B2B 144

Convince & Convert

MARCH 9, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Are You Taking Social Media Shortcuts?

Social Media 133

Social Media Media Webinar Metrics Marketing & Strategy 133

Unbounce

JUNE 29, 2021

Whenever a consumer clicks on a link in an email or an ad on Google, YouTube, Facebook, or similar places on the web, they’re redirected to “land” on a specific page that provides more depth to the headline. Get new subscribers for your newsletter? Encourage visitors to share on social media? Lead visitors to a new offer?

Landing Pages 143

Landing Pages Paid Content Top of Funnel Marketing & Strategy 143

Convince & Convert

JULY 23, 2015

For our data set, we turned to BuzzFeed, a publisher that dominates in social shares. We narrowed our sample even further by only including those titles that had at least 10 records, leaving us with more than 5,000 titles and their corresponding social shares. “X Pieces” or “X GIFs”).

Social Networks 160

Social Networks Lead Scoring Lead Ranking Communities 160

Parse.ly

MAY 7, 2019

To do that, we looked at a month of our network data from 2018 and evaluated: Total visitors. It seems you can’t – and may not need to – fight the single page view session (especially in the case of social media, which I’ll get to later). 17% of visitors visit more a domain in our network more than once, in aggregate.

Loyalty 68

Loyalty Aggregators Ad Frequency Stats 68

Hubspot

JULY 27, 2018

This typically includes a dedicated website and social media accounts where you can display your logo and business name, portfolio, testimonials, and services. It’s good practice to match your website domain and social media handles to the name of your business. Your social media accounts should also reflect your personal branding.

Work Management 101

Work Management Peer-to-peer Copywriting Pricing 101

Optinmonster

FEBRUARY 26, 2020

Social Ads. Social ads show up in social media feeds and are tagged with Ad or Sponsored. You can choose the networks and locations you want to target, the language of your customers, and more. Yes, Google and Facebook are the brightest stars of PPC, but they aren’t the only game in town.

Marketing Budget 88

Marketing Budget Paid Content PPC Budget Programs 88

EveryoneSocial

MAY 1, 2018

One initiative that many companies have focused on in recent years is getting employees to join social conversations and share content to their networks. Employees aren’t aware of your company’s social policy. As of the 21st century, most companies will have some sort of policy in place for social media.

Social Media 68

Social Media Work Management Marketing Management Media 68

nDash

JUNE 23, 2021

Social media networks they visit and share content on. emails, social media, and more). Email marketing software, Google Analytics, social media analytics help uncover most of this information. These graphics are excellent to use as feature images on blogs, social media graphics, infographics, and more.

Paid Content 96

Paid Content Promotion Tips Cost Per Click 96

Moz

JANUARY 16, 2019

Here’s how Kissmetrics, Sourcify, Sales Hacker, Kinsta, and BuildFire have used advanced content promotion tips like newsjacking and paid social to elevate their brands above the competition. The second biggest traffic-driver was the newsletter. Social media did drive traffic to their posts.

Paid Content 57

Paid Content Promotion Top of Funnel Examples 57

Webbiquity

MARCH 7, 2017

Social media has become a core element of marketing across businesses of all types and sizes: maintaining active, optimized profiles; sharing industry-related updates; amplifying their own content; and engaging with prospects, influencers, advocates, and customers. Social Media Campaign Builders. 1) Rafflecopter. I love it.

Marketing Automation Services 260

Marketing Automation Services Enterprise Management Social Media Paid Search Agency 260

Webbiquity

FEBRUARY 21, 2017

The 20+ tools showcased here enable you to automatically find, source, search, store, organize, annotate, and/or share content from a wide range of publishers and social sources. Sample review: “Add and curate content from any public webpage. Sample review: “One of the most important tools in a marketer’s tool belt is knowledge.

Curation 275

Curation Marketing Automation Services Tools Enterprise Management 275

Outgrow

AUGUST 3, 2022

Through his newsletter, membership community, podcast, and other platforms, Corey curates marketing examples, copywriting assistance, and more. Here’s what I like about this marketing sample, and what you can learn from it. So basically break down, step by step. So you’ll always be behind.

Tactics 52

Tactics Paid Search Agency Planning Advertising Agencies 52