Tony Zambito

MAY 18, 2011

  This phenomenon is fueled by the advent of social networking technologies that enable buyers to interact with selling businesses and peer buyers.    It seeks to understand the social influences on buyers as well as understand social networking relationships between individual buyers, social buyer groups, and sellers. 

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Peer-to-peer Buyer Personas B2B Thought Leadership Lead Ranking 100

Tony Zambito

MAY 1, 2011

  Morgan Stanley (2010) recently reported in a study that there are now more social network users than email users.    The Fortune 500 is jumping on board with nearly 70% actively pursuing social networking as a business benefit for their buyers ( McKinsey , 2009).  Image via Wikipedia.

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Planning Buyer Personas Buying Cycle Marketing Automation Services 100

Tony Zambito

JULY 24, 2011

  As for some of the social networks, like LinkedIn , you can connect with people who can help you out.      Without a doubt, I am on the Internet or some social networking site daily.”.   Basically it is the first thing we do.    Social Buyer Circles.

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Peer-to-peer Buyer Personas Allocation Social Networks 100

Tony Zambito

JUNE 1, 2011

  While it is easy and quick to think of social interaction in terms of technology and platforms such as Facebook and LinkedIn , savvy B2B social marketing means focusing on how these interactions are changed and what potential exists to create new ways of interacting with social buyers.    Social Buyer Persona Listening.

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Buyer Personas Peer-to-peer Wikipedia Interactive Marketing 100

Tony Zambito

NOVEMBER 28, 2010

  This is much different than peer-to-peer networking per se’ for it alludes to establishing a form of reputation, creditability, and subject matter expertise.  .  Social media platforms, in an alternative form of the traditional means, represent a new mode of peer review for professionals in B2B domains. 

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Social Media Peer-to-peer Buy Media 100