Onalytica B2B

NOVEMBER 12, 2018

With this said, B2B buyers have a presence, are engaging with content and doing their research on platforms such as LinkedIn, Twitter, Facebook and blogs too (both prospective suppliers’ and influencers’ blogs). These platforms allow for marketers to target their content to the right organisations and job titles. Content Focus.

Top of Funnel 189

Top of Funnel B2B Thought Leadership B2B Thought Leadership 189

Onalytica B2B

NOVEMBER 22, 2017

According to a study by fortune.com, of the 39% of CEOs who are active on social networks, no one is active “on all six networks”—defined by the study as Facebook, Twitter, Google Plus, Instagram, LinkedIn, and YouTube. In fact, a massive 70% of CEOs engage on only one social network. Little wins will show it’s working.

Social Media 84

Social Media Tips Peer-to-peer Media 84

Onalytica B2B

NOVEMBER 24, 2016

Therefore, advertising on the likes of Twitter and Facebook is far more expensive around this time of year. Organising a Christmas get together as an opportunity to not only network but to have a drink and get in the spirit of Christmas, is a great way to generate new leads and keep existing ones warm. EVENTS MARKETING.

B2B Marketing 222

B2B Marketing Tips B2B Budget Programs 222

Onalytica B2B

FEBRUARY 24, 2016

Social selling is the process of developing relationships as part of the sales process, this mostly takes place on social networks such as LinkedIn, Twitter and Facebook but can also take place offline at networking events and conferences. Be sure to click on the map to enjoy the full size network diagram in greater detail.

Enterprise Management 0

Enterprise Management PointClear Brand Identity Branding 0

Onalytica B2B

SEPTEMBER 16, 2015

In 2003, social networking website MySpace was launched. Facebook, originally created for a group of individuals at Harvard University, quickly became a worldwide phenomenon and 100,000 companies had set up a group on the site by 2007– three years after its launch – to promote their business and attract new customers.

Social Media 50

Social Media Social Marketing Work Management Marketing Management 50

Onalytica B2B

APRIL 26, 2018

Post event, keep hashtags alive, or set up Facebook/LinkedIn groups where influencers can continue to communicate, share content and discuss collaboration ideas. Work with influencers to add value to the industry and to the wider influencer network. 11) Define your audience.

Work Management 279

Work Management Lead Scoring Lead Ranking Budget Programs 279

Onalytica B2B

JULY 8, 2015

In 2003, LinkedIn launched with a more serious approach to social networking for professionals. Twitter, Facebook, Instagram, Google +, Tumblr, the list is truly endless in 2015. Below you can see a network map of the online conversation around PR. With this social media explosion comes the increase in social media influencers.

PR 100

PR PageRank Brand Identity Branding 100

Onalytica B2B

MARCH 9, 2016

Below you can see a network map of the online conversation created with our Influencer Relationship Management software (IRM). Be sure to click on the map to enjoy the full size network diagram in greater detail. What we discovered was a very engaged community, with much discussion between individuals and brands. Dale Harvey.

Lead Scoring 80

Lead Scoring Lead Ranking Work Management Brand Identity 80

Onalytica B2B

MAY 26, 2016

I look to the Twitter community as a reflective professional learning network that leads the way integrating these revolutionary tools to affect meaningful change in the classroom.” Below you can see a network map of the online conversation with the number 1 brand Edsurge at the centre. “Technology is not the silver bullet.

Brand Identity 101

Brand Identity Branding Lead Scoring Lead Ranking 101

Onalytica B2B

FEBRUARY 28, 2018

It provides a unique opportunity for marketers to learn from leading industry experts and network with thousands of marketing professionals. Below you can see a network map of the online #SMMW18 conversation. Be sure to click on the map to enjoy the full size network diagram in greater detail. TOP INFLUENCERS FOR EACH TRACK.

Conference 41

Conference Lead Scoring Lead Ranking Social Media 41

Onalytica B2B

FEBRUARY 17, 2016

The Internet of Things (IoT) is the term used to describe the networking of physical objects, such as consumer electronic devices, vehicles, buildings, air conditioners, heating systems and other items. This networked utopia isn’t a new concept. Below you can see a network map of the online conversation. So too are expectations.

Lead Ranking 50

Lead Ranking Brand Identity Branding Lead Scoring 50

Onalytica B2B

JANUARY 30, 2018

In November 2017, Facebook reported to have more than double the quantity of fake accounts than they had first anticipated, with a potential 60 million bot accounts roaming their platform. Topical authority and relevance of influencers as well as the engagement relevance with the network are important considerations.

Buy 126

Buy Peer-to-peer Advertising Agencies Work Management 126

Onalytica B2B

JANUARY 18, 2017

Live video – and ephemeral networks like Snap Inc’s Snapchat – will continue to see hockey-stick growth in tandem with advances in cheaper, live-stream capable 360-degree hardware, and other wearables (such as Snap Inc’s Spectacles), and brands will start to take better advantage of these engaging content types. CLICK HERE FOR A FREE TRIAL!

Enterprise Management 50

Enterprise Management Work Management Marketing Management Brand Identity 50

Onalytica B2B

APRIL 20, 2016

As more content and ads floods social networks, the slice of engagement for the average brand must shrink because there’s only a finite amount of content consumption and engagement to be had. Facebook , SEO and Twitter all received an 8% share of voice, followed by Strategy , Advertising and Analytics.

Paid Content 30

Paid Content Enterprise Management Lead Ranking Work Management 30

Onalytica B2B

SEPTEMBER 20, 2017

While every brand is different, B2C brands tend to gravitate towards more image-centric social media platforms such as Instagram, as well as Blogs, Facebook YouTube and Twitter, whereas B2B brands favour Twitter, Blogs and LinkedIn. “Often marketers just look to where their audience’s attention is. Nail your messaging.

Planning 207

Planning Marketing Automation Services Marketing Management Youtube 207

Onalytica B2B

SEPTEMBER 5, 2017

Below you can see a network map of the online content marketing conversation. Be sure to click on the map to enjoy the full size network diagram in greater detail. @kesbutters. Martin Butters. MAPPING THE COMMUNITY. This map was created with our Influencer Relationship Management software ( IRM ). Top 50 Writing Influencers.

Lead Scoring 140

Lead Scoring Lead Ranking Content Marketing Marketing Management 140

Onalytica B2B

MARCH 3, 2016

In 2010 Facebook introduced facial recognition technology, and in 2013 Mark Zuckerberg dedicated a lab to AI research. Below you can see a network map of the top 100 engaged users in the Artificial Intelligence and Machine Learning conversation. Be sure to click on the map to enjoy the full size network diagram in greater detail. #AI

Marketing AI 0

Marketing AI Lead Ranking Brand Identity Branding 0