KoMarketing Associates

AUGUST 5, 2015

Here are 18 ways you can build trust in your online network. Participate in a LinkedIn group discussion of interest (or Facebook, maybe even Google+). One way is to help other colleagues and site owners in their endeavors online as well. There are little things the online marketer can start doing today to get the ball rolling.

Ad Building 120

Ad Building SMS Marketing Management Trust Marketing 120

KoMarketing Associates

MARCH 12, 2012

At the end of March, Facebook will be launching their new design for fan pages. Over the course of the next few months, we plan on putting blog posts together emphasizing various aspects of the new Facebook fan page design, page recommendations and perspective, and examples of effective B2B organizations leveraging these changes.

Facebook 120

Facebook B2B Marketing B2B Thought Leadership Examples 120

KoMarketing Associates

JANUARY 18, 2023

In turn, this will affect how much of their budget they invest in certain social media networks. About 49% of respondents believe that they will adjust their spend on Facebook initiatives due to eroding customer trust, while 38% said the same about Twitter.

Social Media 214

Social Media Trust Marketing Marketing Report Social Marketing 214

KoMarketing Associates

MAY 16, 2013

Facebook has emerged as a marketing channel that’s been adopted by countless individuals and brands alike. In fact, Facebook, the world’s largest social network, now has more than 1 billion users, including about 15 million brand pages. Facebook Page : [link]. Facebook Page : https://www.facebook.com/Cisco.

Facebook 120

Facebook B2B Gartner Best Practices 120

KoMarketing Associates

JANUARY 21, 2014

Ask any marketer their first thought when someone says “social media advertising” and Facebook is bound to be the most popular response. That should be no surprise, as Facebook held 7.4% With a wide range of advertising options, and the announcement of Facebook video ads, 2014 looks to be another huge year for the site.

Paid Content 120

Paid Content Social Media Paid Search Agency Facebook 120

KoMarketing Associates

MAY 6, 2020

Facebook Events. When hosting an event online, companies should create an “Event” on Facebook that contains the what, when, and where for their target audience. Attendees can then RSVP and be reminded of the event automatically by the platform. Instagram Countdowns.

Paid Content 283

Paid Content Social Media Promotion Media 283

KoMarketing Associates

JULY 2, 2020

But Facebook ads came in at a close second, with 66% of B2B marketers saying they use Facebook ads. In a different study (Social Media Examiner’s 2020 Social Media Marketing Industry Report) B2B marketers reported similar use of Facebook ads (62% versus 66% from CMI / Marketing Profs). A LinkedIn ad on Facebook.

Social Media 290

Social Media Paid Search Agency Advertisements Advertising 290

KoMarketing Associates

DECEMBER 5, 2017

Samantha Stone , Author, Founder & CMO, The Marketing Advisory Network. To capture consumer attention in 2018, brands need to be sharing their stories on social media, as platforms like Facebook and Instagram offer access to huge audiences ( 2.1 As we go into 2018 marketers must make data integrity a higher priority.

Marketing Budget Creation 439

Marketing Budget Creation Marketing Budget Budget Programs Marketing AI 439

KoMarketing Associates

JUNE 19, 2018

Marketers are increasingly utilizing social media marketing – and specifically Facebook – to reach out to their target audience. Recently, Social Media Examiner conducted the “2018 Social Media Marketing Industry Report” to determine which social networks marketers are turning to most frequently to achieve their primary objectives.

Social Media 120

Social Media ROI Social Marketing Media 120

KoMarketing Associates

OCTOBER 29, 2018

Out of all of the social networks being used for marketing, the majority (94 percent) said they were using Facebook to reach out to their target audience. However, just 49 percent stated that they felt that their Facebook marketing efforts were effective.

Transparency 167

Transparency Social Media Media Brand Identity 167

KoMarketing Associates

MARCH 16, 2017

Snapchat, Facebook and Instagram continue to grow in popularity as digital advertising channels, but which networks lead the pack? In contrast, 461 respondents said the same about Facebook, while 450 marketers stated that they will “significantly” or “modestly” boost their spending on Google.

Customer Surveys 124

Customer Surveys Advertisements Advertising Social Networks 124

KoMarketing Associates

JULY 10, 2017

This is followed by Twitter (95 percent) and Facebook (85 percent). B2B Marketers’ Shift Toward Facebook. Although B2B marketers are having success with LinkedIn, recent research also suggests that Facebook is now being viewed as a more important social network for marketing.

Social Media 120

Social Media Linkedin Social Marketing B2B Marketing 120

KoMarketing Associates

NOVEMBER 12, 2018

Out of all of the social networks utilized for marketing, 94 percent of marketers claimed that they were using Facebook, and two-thirds said it was their most important social platform. However, just 49 percent felt that their Facebook marketing efforts were effective.

Marketing Report 148

Marketing Report ROI Social Networks Social Media 148

KoMarketing Associates

NOVEMBER 15, 2018

Out of all of the social networks utilized for marketing, 94 percent of marketers stated that they were using Facebook to reach out to their target market. Two-thirds said it was their most important social platform, but only 49 percent said that they felt their Facebook marketing efforts were effective.

Marketing Report 151

Marketing Report ROI Activities Social Networks 151

KoMarketing Associates

JANUARY 21, 2020

As the years have progressed, stories have become even more prevalent across Instagram and Facebook alike. In the B2B space, there are several creative ways to share content via Instagram or Facebook stories. Organic reach, specifically on Facebook, was only 6.4 Incorporate Influencer Marketing for Social Media.

Paid Content 157

Paid Content Social Media Tips Media 157

KoMarketing Associates

FEBRUARY 2, 2015

Looking further into the future, the lines between advertising and organic content will become even more blurred, as social networks look to grow their value. Here’s a look at what B2B advertisers can expect from social media platforms in 2015: Mobile Apps Advertising by Social Networks. Expansion of Instagram and Pinterest.

Advertising Agencies 120

Advertising Agencies Social Media Advertisements Advertising 120

KoMarketing Associates

FEBRUARY 15, 2018

Social media, and Facebook in particular, is becoming one of the more popular ways consumers are looking to reach out to businesses, no matter the industry. According to Pew Research Center , 68 percent of all adults in the United States use Facebook. Ad creation is another aspect of B2B marketing that necessitates a human touch.

Automation 200

Automation B2B Marketing Paid Search Agency Marketing Automation Services 200

KoMarketing Associates

MAY 22, 2014

Within the last few weeks, Google , Facebook , and Twitter have announced changes to their advertising platforms that allow companies to better advertise their mobile apps. They also allow app download ads via their search network. Like Google, Facebook is becoming a major player in mobile app advertising. Google AdMob.

Mobile Advertising 120

Mobile Advertising Advertisements Advertising Adwords 120

KoMarketing Associates

AUGUST 9, 2019

Many marketers turn to social media to reach out to their target audiences, but is there a difference in terms of which social networks are best? In terms of most-used platforms, Facebook leads the way (82 percent), followed by YouTube (75 percent) and Instagram (53 percent).

Social Media 121

Social Media Customer Surveys Social Marketing Media 121

KoMarketing Associates

MAY 26, 2016

As of last July, Pew Research Center found that 76% of online adults use social networking sites. From Facebook to LinkedIn, every generation is socially active. And finally, invest the time in analyzing your social networking activity, to better understand the type of content and updates that resonate best with your target audiences.

Social Media 183

Social Media SEO Media B2B 183

KoMarketing Associates

MARCH 13, 2018

Some examples we’ve had success with: Build a targeted Twitter list and actively network with profiles that are associated with targeted publications, blogs, and websites. Network through LinkedIn. Participate in a targeted LinkedIn or Facebook group. Publish / repurpose blog posts through places like LinkedIn or Medium.

Marketing Management 182

Marketing Management Link Building Software B2B Marketing 182

KoMarketing Associates

MARCH 5, 2015

Both Facebook and Pinterest recently announced two new types of product ads – Dynamic Product Ads (Facebook) and Multi-Image Promoted Pins (Pinterest). In this blog post, I’m going to cover Facebook and Pinterest’s new ad features related to product listings, as well as some key opportunities for B2B marketers.

Advertising Agencies 120

Advertising Agencies Social Media Advertisements Advertising 120

KoMarketing Associates

SEPTEMBER 1, 2016

If you go to China and make new friends there, you will be frustrated when you want to add them as Facebook friends or follow their Twitter account. Like Google, Facebook and Twitter are blocked in China due to the censorship issue. They know there is a significant audience on social networks, but which one is right for your business?

Social Media 162

Social Media Social Marketing B2B Marketing Media 162

KoMarketing Associates

NOVEMBER 16, 2017

Paying Attention to Average Shares Per Social Network. Step 5: Pay Attention to Average Shares Per Social Network. Also using third-party tools, see how your selected keyword themes perform on average, across the networks where your organization has a presence. Assigning Quarters to Themes. Balancing Themes Throughout the Year.

Marketing & Strategy 179

Marketing & Strategy Long Tail Marketing Content Keywords 179

KoMarketing Associates

FEBRUARY 19, 2013

There are hundreds of networks that currently exist and it feels as if we’re always hearing about the next big one coming down the pipeline. At the end of the day, your business should be spending time on the networks that matter. Here are a few tips on identifying the best social network for your business: Look at analytics.

Paid Content 120

Paid Content Social Media Communities Social Marketing 120

KoMarketing Associates

JUNE 30, 2015

Twitter in particular is one of the simplest social media platforms for actively engaging and building network awareness. If target organizations use platforms like Facebook and LinkedIn for content marketing distribution, it makes sense to maintain a level supporting activity in those networks too.

Outreach 120

Outreach Ideal Customer Profiles Link Building Social Media 120

KoMarketing Associates

SEPTEMBER 8, 2020

It offers opportunities for lead generation , sales, audience building, networking, and yes – recruitment. This is not a platform you’ll do well on if you just repost whatever you’ve just published on Facebook or Instagram. It is not Facebook. But none of those things happen without work. Do NOT over automate.

Linkedin 165

Linkedin B2B Marketing Ideal Customer Profiles B2B 165

KoMarketing Associates

JULY 10, 2014

Google+ recently celebrated its three year anniversary, and with it brought the appreciation of many marketers and social network users who thought Google+ would go the way of Google Buzz or Orkut, two of Google’s other former social offerings. It’s a Good Cross Between Facebook and LinkedIn. It also continues to grow steadily.

Google 120

Google B2B Marketing B2B Case Studies 120

KoMarketing Associates

JUNE 2, 2016

Network Analysis: More thorough analysis of target networks and how social media facilitates improvements in communication to targeted audiences. Social Network Analysis. Consider the following social media network benchmarks: Percentage of network that includes target audiences (customers, prospects, influencers, etc).

Social Media 120

Social Media Budget Programs Media B2B 120

KoMarketing Associates

JULY 23, 2019

From live video, to webinars, to stories on Instagram, Facebook and Snapchat — there are a multitude of ways to reach your audience using video on social media. Starbucks showcases a good example of using captions for video on Facebook in this post. Today, video means a lot more than that. Final Thoughts.

Social Media 120

Social Media Social Marketing B2B Marketing Trends 120

KoMarketing Associates

JUNE 22, 2017

To drive revenue via video, 61 percent are considering expanding their distribution networks. This was followed by Facebook (56 percent) and owned-and-operated websites (52 percent). About 57 percent may develop more sponsored videos, and 51 percent might partner with content sponsors.

Customer Surveys 120

Customer Surveys Video Marketing Advertising Agencies Mobile Advertising 120

KoMarketing Associates

MAY 5, 2014

The basics of a content marketing strategy revolve around when and where – what day and time to publish blogs and on which social networks to share them – to increase brand awareness and drive traffic. The how is just as important, too. percent of all soial shares, respectively). percent engagement. percent “Likes” and 26.7

Social Networks 120

Social Networks Search Engine Marketing Network Marketing Social Media 120

KoMarketing Associates

FEBRUARY 23, 2016

These lists can be used to monitor valuable relationships, engage with key targets on a regular basis, and grow your network. Share / Monitor Content: Promoting their content will help build relationships for potential link opportunities and encourage them to share your content in return, reaching their targeted networks.

Paid Content 120

Paid Content Online Marketing B2B Marketing Advertising Agencies 120

KoMarketing Associates

APRIL 7, 2015

When considering the 5 major social media networks (Twitter, Facebook, Google+, LinkedIn, and Instagram), each has very unique benefits, requiring a strategy tailored per platform. There are a variety of different Facebook tactics to consider that are working right now for business pages. Is there a CTA? Revamp Your Profiles.

Social Media 120

Social Media Organization Tips Media 120

KoMarketing Associates

APRIL 2, 2012

This new solution blends elements of popular social media platforms like Facebook and Twitter with social sharing sites like Flickr and YouTube, integrating search engine optimization and marketing into the Google network of sites. While they were new and trendy, Google+ Pages had several flaws. What About Google+ Profiles?

Google 120

Google B2B Marketing Paid Search Agency Search Engine Marketing 120

KoMarketing Associates

DECEMBER 12, 2019

It remains the most popular “professional networking” site that students, employers, and professionals use to share information, build work relationships, and find jobs. Just like the other popular social media platforms like Facebook and Twitter, a company’s LinkedIn page is likely to show up in search results for their branded terms.

Linkedin 157

Linkedin Paid Search Agency Companies Practices 157

KoMarketing Associates

JULY 11, 2017

When someone hits the share button on a video we post on Facebook, that’s the ultimate endorsement, confirming that what we’re putting out there is resonating with our audience – so much so that they want their friends and family to see it. A B2B example of this is Facebook marketing expert Mari Smith. Timeliness is always great.

Video Marketing 142

Video Marketing Content Marketing Work Management Marketing Management 142