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Digital B2B Marketing
APRIL 28, 2011
When you consider what social networks can become key marketing channels for your business, there isn’t one right answer. THECOOLIST : Facebook is completely dominate. Here are three quick practical ways you can tell what social networks may be right for your business and focus additional research.
Digital B2B Marketing
MAY 25, 2011
The Changes to Email Marketing will Not End with Facebook. Jay Baer proposed in a blog post on Monday that Facebook for Business is Email Marketing 2.0 , and that email can then be used to value marketing efforts on Facebook. Facebook is (part of) Email Marketing 2.0. But email marketing is a one-way blast channel.
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Digital B2B Marketing
NOVEMBER 29, 2012
What would a jet engine say if it was on a social network? To think, soon your refrigerator, car and, yes, jet engines may be part of your social network. But as devices join you on Facebook, Twitter or other social platforms, are they really becoming social? Wow, what a question.
Digital B2B Marketing
OCTOBER 18, 2011
With the far-reaching tentacles of Google and Facebook, no digital marketer will be able to approach marketing without engaging in some form of social media. Just like companies learned to develop custom landing pages to promote Likes on Facebook, corporate sites will direct visitors to engage. The future of digital media is social.
Digital B2B Marketing
SEPTEMBER 24, 2013
Not even Facebook comes close. If Google shuts off access to AdID for a network, either because they are not paying Google’s fees (it isn’t clear if there would be a cost to providers over time) or they are not abiding by Google’s terms, they would lose the ability to sell audience-targeted advertising.
Digital B2B Marketing
OCTOBER 15, 2013
Facebook Ads. Facebook’s targeting options for B2B marketers are far better than many people give it credit for. Influencer Networks. From blogging networks like IZEA and Triberr to influencer programs like Klout, use the audience individuals or small companies have built to reach your audience. Yahoo/Bing.
Digital B2B Marketing
APRIL 4, 2013
Did it even indicate that they use it in the buying process, or that they just have a Facebook account? Question Networks and Publishers. Were respondents recruited through social media or is it a representative sample? Be aware, there are lies, damned lies and statistics spun to the advantage of the company presenting them.
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