Customer Experience Matrix

DECEMBER 16, 2013

Data management platforms, which store semi-anonymous cookies for online ad networks, will converge with conventional customer databases, which store profiles tied to actual identities. Digital advertising and customer marketing converge. Yes, that''s a Dr.

Trends 120

Trends Paid Search Agency Multi-Channel Ideal Customer Profiles 120

Customer Experience Matrix

JANUARY 9, 2017

One point that I think does need more discussion is how companies like Facebook , Google , Apple , and Amazon have a natural tendency to take over more and more of each consumer’s experience. It’s pitifully easy to imagine a world where people live Apple or Facebook branded lives that are totally controlled by those organizations.

Amazon 120

Amazon Facebook Intent Design 120

Customer Experience Matrix

MARCH 26, 2015

This means that integration has largely meant sharing audiences defined in a marketing automation system with demand side platforms (DSPs), so the DSPs can bid on audience members when they appear on ad networks. Terminus currently integrates with well over fifty ad networks and exchanges. Vendemore ( reviewed here ) is another option.

Paid Search Agency 120

Paid Search Agency Display Enterprise Management Marketing Automation Services 120

Customer Experience Matrix

DECEMBER 1, 2017

In no particular order, things I didn’t quite expect this year include: - pushback against the walled garden vendors (Facebook, Google, Amazon, Apple, etc.) no uptake on the idea of “personal network effects”. I’ve covered many of these in the daily newsletter of the Customer Data Platform Institute (click here to subscribe for free).

Marketing AI 149

Marketing AI Cable Paid Search Agency Amazon 149

Customer Experience Matrix

APRIL 1, 2013

Facebook is by far the most important online channel for Infusionsoft customers, in many cases replacing Web sites as the primary online presence. Campaigns can also now easily include GroSocial Facebook campaigns (GroSocial being a social marketing firm acquired by Infusionsoft in January.) These included a set of prebuilt campaigns.

Small Business Marketing 120

Small Business Marketing Marketing Automation Services Conference Marketing Management 120

Customer Experience Matrix

MARCH 7, 2014

An open API lets it integrate with third-party systems for shopping carts, payment processing, and webinars, as well as with WordPress for Web content management and Facebook for social sign-on. In addition to email and SMS, the system supports postcard mailings through integration with a network of printers.

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Work Management Marketing Management 120

Customer Experience Matrix

SEPTEMBER 2, 2011

More precisely, they are almost mechanically mimicking Facebook , which they see as the new center of online life. Their equivalent is Salesforce Chatter, the social network for company workers they see as connecting all company systems. Blame lack of sleep from social networking of the old-fashioned, face-to-face kind.

Enterprise Management 120

Enterprise Management Marketing Automation Services Salesforce.com Work Management 120

Customer Experience Matrix

FEBRUARY 21, 2014

These can integrate with Demandbase’s own network of Web publishers that will accept its ads and with other ad exchanges that connect to their own, larger publisher networks). DemandBase had to build its own engines for real time bidding (RTB) and ad serving (Demand Side Platform or DSP) to support its approach.

DemandBase 120

DemandBase Advertising Agencies Marketing Automation Services Paid Search Agency 120

Customer Experience Matrix

SEPTEMBER 17, 2009

The press release is frustratingly vague (“With the ability to engage socially active customers and prospects in their preferred networks, marketers can link that knowledge to relevant communications that ignite conversations on behalf of the brand.”) Acxiom last week released a new “social media marketing” solution called Relevance-X Social.

Social Media 120

Social Media Segmentation Marketing Management Media 120

Customer Experience Matrix

JANUARY 25, 2012

Once you’ve added a contact, Nimble will automatically display their most recent Twitter, Facebook and LinkedIn activity every time you call up their record and let you send them messages through any of those products or by email.

CRM 120

CRM Work Management Paid Search Agency Marketing Management 120

Customer Experience Matrix

AUGUST 22, 2011

The exhibit hall was enticingly crammed with unfamiliar vendors, although I saw enough to identify a few general categories: offer aggregators who bring together products for affiliates to sell; network providers who assemble audiences for affiliates to sell to; and technology providers to support both groups.

Churn Rate 120

Churn Rate Paid Search Agency Ethics Aggregators 120

Customer Experience Matrix

FEBRUARY 5, 2015

Maybe my biggest surprise was finding that many if not most vendors have now added features to automatically look up new contacts in social networks and add that data to their marketing automation or CRM profile. Perhaps having agencies run them is the real solution instead. social data.

Marketing Automation Services 120

Marketing Automation Services Demand Generation Agencies Marketing Report Marketing Automation 120

Customer Experience Matrix

JUNE 2, 2009

This lets people easily send a Tweet, post to a Facebook wall or create a LinkedIn article that points to the original content. Treehouse Interactive just introduced a “talk it up” feature that embeds “share this” buttons in Treehouse-generated Web pages and emails. add social media data to prospect profiles.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Marketing Automation Services Marketing Management 120

Customer Experience Matrix

JUNE 18, 2017

It’s just that I see the over-arching story of the current economy as creation of closed universes by Amazon, Facebook, Google, Apple, and maybe a couple of others. At present, Facebook, Apple, Google, and Amazon still occupy largely separate spheres, so most people live in more than one universe.

Amazon 212

Amazon Paid Content Buy Marketing Management 212

Customer Experience Matrix

APRIL 1, 2009

That is, they take business data from several including sources Hoovers, D&B , LexisNexis , AccuData , BusinessWatch Network , Jigsaw ) and merge it into one big contact list that people can use for outbound promotions or to enhance their own files. It’s a perfectly reasonable business, but not one I find especially exciting.

DemandBase 120

DemandBase Lead Scoring Lead Ranking Jigsaw 120

Customer Experience Matrix

SEPTEMBER 3, 2009

Probably the most comprehensive study along these lines was Global Faces and Networked Places , released by Neilsen in March 2009. Social networks and blogs are the fastest growing application, now exceeding email with a participation rate of 66.8%. At that time, social networks were lumped into content, which had a 34% share.

Spending 120

Spending Media Mobile Advertising Forrester 120

Customer Experience Matrix

MAY 27, 2009

If this isn't clear, think in terms of data from directories (D&B, Hoovers, OneSource), news feeds (Google Alerts, Lexis-Nexis, Reuters), social networks (Jigsaw, Linked-In), and social media (blogs, Facebook, Twitter). These are already assembled by various vendors, so all that’s needed is a relatively simple integration.

Eloqua 120

Eloqua Paper Profiling Marketing Automation Services 120

Customer Experience Matrix

JULY 16, 2009

This isn’t about making it easy to react to comments on Twitter , add friends on Facebook , or research prospects on LinkedIn , which is how most marketing automation vendors are approaching social media. Sources include blogs, social networks (publicly-accessible sections of Facebook, MySpace , etc.), billion entries.

Marketing Management 120

Marketing Management Social Media Acquisitions Marketing Automation Services 120

Customer Experience Matrix

DECEMBER 14, 2009

Specifically, a study from Visible Technologies and SiriusDecisions found the most common use for social media was to “generate awareness” (25%), while another study in B2B Magazine found the top use for social networks was “thought leadership” (60%). Spredfast supports on-demand posting too.

Social Media 120

Social Media Paid Content Enterprise Management Work Management 120

Customer Experience Matrix

AUGUST 25, 2017

AI itself is part of that change but there are other forces at play: notably, the “ personal network effect ” that drives companies like Facebook, Google, and Amazon to hoard increasing amounts of data about individual consumers. The dominant feature of today’s business environment is accelerating change.

Marketing AI 174

Marketing AI Campaigns Planning Work Management 174

Customer Experience Matrix

JANUARY 12, 2018

This gatekeeper function is already at the center of the business models for Amazon, Facebook, Google, Apple and others (increasingly including non-net-neutral broadband operators). Another obvious change will be that the device vendors themselves have more control than ever over the messages their customers receive.

Activities 174

Activities Marketing AI Paid Search Agency Paid Social Agency 174

Customer Experience Matrix

JANUARY 24, 2015

CRM includes opportunity tracking, unlimited user defined fields, and automatic search of Facebook and LinkedIn when new contacts are added; algorithms can automatically estimate the right number of points for different events to build a predictive lead score. This scope covers email, Web forms, multi-step campaign flows, and CRM.

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Paid Search Agency Marketing Report 120

Customer Experience Matrix

APRIL 17, 2013

The system scans public databases, company Web pages, and selected social networks to find significant events such as title changes, product launches, job openings, new locations, and investments. The company also monitors Twitter, Facebook company pages, Quora, and LinkedIn profiles of people within each sales person’s network.

Automation 120

Automation Ideal Customer Profiles Salesforce.com Eloqua 120

Customer Experience Matrix

MARCH 25, 2012

The second thing that makes Kwanzoo special is that its pages can be deployed on a client’s own Web site, on external sites and ad networks, embedded in emails, within Facebook, or on a mobile device. Users can also apply Kwanzoo tags to conversion pages to track results.

Advertising Channels 120

Advertising Channels Eloqua Ad Building Paid Search Agency 120

Customer Experience Matrix

SEPTEMBER 23, 2009

Even as analysts are still sorting through the implications of last week’s acquisition of Omniture by Adobe , the industry saw two additional important announcements this week: Omniture combining its data with comScore to help measure Web advertising audiences , and Nielsen working with Facebook to poll consumers on advertising impact.

Enterprise Management 120

Enterprise Management Analytics Work Management Marketing Automation Services 120

Customer Experience Matrix

MAY 1, 2018

Readers of this blog and the CDP Institute newsletter know that I’ve been fussing for years about privacy-related issues with Facebook , Google , and others. In a nutshell, the Facebook news has made people aware of how broadly their data is shared and GDPR has shown them it doesn’t have to be this way. So much for that.

Privacy 159

Privacy Facebook Personalization Paid Search Agency 159

Customer Experience Matrix

JANUARY 27, 2018

Consumers can be remarkably cavalier in practice about protecting their data: this McAfee report found 41% don’t immediately change default passwords on new devices and 34% don’t limit access to their home network at all. Similarly, The Verge found that Amazon and Google were significantly better liked and trusted than Facebook or Twitter.

Paid Content 153

Paid Content Paid Search Agency Advertising Agencies Lead Ranking 153