Chris Koch

SEPTEMBER 18, 2009

Will it be Facebook or MySpace? Analysis that looks at the concept of the different social media tools as “technology platforms” adds a little more clarity—as in, Facebook could win because it has the largest number of users and therefore, like Microsoft Windows, it could emerge as the de facto monopoly in social media.

Social Media 100

Social Media Viral Marketing Tools Media 100

Chris Koch

SEPTEMBER 18, 2009

Will it be Facebook or MySpace? Analysis that looks at the concept of the different social media tools as “technology platforms” adds a little more clarity—as in, Facebook could win because it has the largest number of users and therefore, like Microsoft Windows, it could emerge as the de facto monopoly in social media.

Social Media 100

Social Media Viral Marketing Tools Media 100

Chris Koch

MARCH 19, 2010

Some monitoring tools let you segment the different types of social media to determine where conversations are happening—such as blogs vs. Facebook. Taking a poll in a LinkedIn or Facebook group, asking for input from Twitter followers, or asking for information through comments on blogs are some of the ways to gather information.

Social Media 100

Social Media B2B Thought Leadership Peer-to-peer Media 100

Chris Koch

MAY 20, 2011

on the Savvy B2B Marketing Blog entitled How to Gain Real Traction with Thought Leadership, I talk about how marketers need to create an idea network within their organizations to spur their subject matter experts to start thinking. Create an idea network as the basis for social media. Primary and secondary research.

Social Media 100

Social Media B2B Thought Leadership Media Thought Leadership 100

Chris Koch

OCTOBER 30, 2009

However, CEOs did show a specific preference for the range of social networking sites—LinkedIn, Facebook, and Plaxo—over Twitter or blogs. Another surprise was that the big shots use all of the different social media tools pretty evenly. Use Social Media to Drive Peer Connections.

Social Media 100

Social Media Peer-to-peer Enterprise Management Media 100

Chris Koch

OCTOBER 12, 2009

Lots of statistical analysis about the relative growth rates of Facebook and Twitter and the slowing of uptake for both. This idea of viral relationship building (following followers of others) is what Facebook and MySpace look at and get really jealous about. You can’t deny that eBay is a revolution. Sounds nuts, right?

Social Media 100

Social Media Media Paid Search Agency Viral Marketing 100

Chris Koch

DECEMBER 10, 2012

The utility would be in making that easier to do than it is now (going to vendors for customer references, calling up their networks of peers for recommendations and advice, sifting through analyst reports and trade magazines, going to trade association events).

Peer-to-peer 100

Peer-to-peer B2B Social Media Mobile Marketing 100

Chris Koch

JULY 10, 2009

in their marketing—fewer than 35% of marketers in our survey have been using blogs or podcasts for more than one year, and just 3% have been using social media (LinkedIn, Twitter, Facebook, etc.) The vbook also contained a Level 3 Network Map embedded as a PDF. for at least that long. Social media and lead generation go together.

Web 2.0 100

Web 2.0 B2B Thought Leadership Ideal Customer Profiles Thought Leadership 100

Chris Koch

JANUARY 22, 2010

You and your posts are referred to more often as the network of referrals grows. Use social networks as water coolers and newsstands. LinkedIn and Facebook have groups where you can post elements of your blog post as a question, or post the entire thing as a news item. That authority begins to have exponential effects over time.

Social Media 100

Social Media ROI Lead Ranking RSS 100

Chris Koch

SEPTEMBER 23, 2011

Majority opinion seems to be that Twitter isn’t really a social platform it’s a broadcast medium. A study by Yahoo Research found that 50% of tweets are generated by an “elite” group of 20k users and that those users tend to follow one another rather than branching out—what many refer to as the social media echo chamber.

Twitter 100

Twitter Broadcasting Social Media Advertising Mediums 100

Chris Koch

SEPTEMBER 23, 2011

Majority opinion seems to be that Twitter isn’t really a social platform it’s a broadcast medium. A study by Yahoo Research found that 50% of tweets are generated by an “elite” group of 20k users and that those users tend to follow one another rather than branching out—what many refer to as the social media echo chamber.

Twitter 100

Twitter Broadcasting Social Media B2B Marketing 100

Chris Koch

DECEMBER 28, 2010

From Facebook to email to putting telephones on employees’ desks (remember, the telephone started as a “consumer” communication technology, too), companies think that every new wave is going to lead to gajillions in lost productivity. Guess what companies, people wasted time at work long before Facebook came along.

Planning 100

Planning Work Management Paid Search Agency B2B Thought Leadership 100

Chris Koch

AUGUST 3, 2010

When people ask about how to use social media tools like Twitter, LinkedIn, or Facebook, I suspect that they are really asking about how they should sound in those tools. Creating a responsive social media network means focusing on a subject that you know well and sticking to it so that people know what to expect from you.

Social Media 100

Social Media Media B2B Thought Leadership Peer-to-peer 100

Chris Koch

AUGUST 3, 2010

When people ask about how to use social media tools like Twitter, LinkedIn, or Facebook, I suspect that they are really asking about how they should sound in those tools. Creating a responsive social media network means focusing on a subject that you know well and sticking to it so that people know what to expect from you.

Social Media 100

Social Media Media B2B Thought Leadership Peer-to-peer 100

Chris Koch

MAY 13, 2011

If your on Facebook too hit me up!” Cause hitting peeple up on Facebook is what me like to do. Hey, that’d make a catchy auto DM, don’t you think? The “I often creep people out” category: “I got my eye on you. Thanks for the follow!! Smile, you only have one today!” Cringing, not smiling. And what, I’m only allowed one smile today?

Twitter 100

Twitter Validation CAN-SPAM Facebook 100

Chris Koch

NOVEMBER 20, 2009

For example, a Forbes/Google survey of 354 top executives found that more than 50% of executives under 40 maintain a work-related blog, Twitter their thoughts, and visit online social networks frequently. Search is becoming increasingly dominant in the buying process. By October, the percentages were 70 and 79, respectively.

Social Media 100

Social Media Social Marketing B2B Marketing Work Management 100