B2B Marketing Traction

MARCH 10, 2010

Now, in social networks such as LinkedIn, Facebook and Twitter, people choose whom they want to follow. Be Interesting in Your Social Networks. And, yes, even your software product or your black box network router has a story, because it has changed the way people do business and made their lives better.

B2B Marketing 100

B2B Marketing B2B Social Networks Opinions 100

B2B Marketing Traction

DECEMBER 9, 2014

I’ve written about this topic before when I described how I got results for a startup that contacted me three weeks before launch (read my previous post, Why Product Launch Plans Need to Include Social Networking ). This is part of knowing your audience. If you are a straight B2B play, focus on LinkedIn.

Planning 100

Planning Startups Advertising Agencies Marketing & Strategy 100

B2B Marketing Traction

JANUARY 19, 2012

A way to share the blog via Twitter, Facebook, LinkedIn, Google+ and more. If the blog author is on social networks, provide links to their profile. Blog archives so a visitor can see by date how long the blog has existed and the volume of posts. A way to subscibe to the blog (typically an RSS feed). Commenting.

Business Blogging 100

Business Blogging Features RSS Blogger 100

B2B Marketing Traction

NOVEMBER 9, 2009

Reading these books was very meaningful for Jennifer Beever the marketer who does social networking and wants to establish a better presence, and for Jennifer Beever the CMO for Hire and B2B marketing consultant who wants to add more value for clients. We see selfish a mile away (or thousands of miles away) in social networking.

Consulting 100

Consulting Trust Marketing Social Networks Social Media 100

B2B Marketing Traction

AUGUST 17, 2009

Just as in our personal and work relationships, social networking on Twitter, Facebook and blogs is like banking. I’ve gotten a lot of value from following Chris. So, guess what? I’m buying the book this week! The more you deposit, the more interest you will earn and the more will be there when you need to withdraw.

Work Management 100

Work Management Social Networks Twitter Promotion 100

B2B Marketing Traction

JANUARY 21, 2010

They don’t want middle men and women crafting clever, catchy messages to try to lure our attention away from blogs, forums, LinkedIn, Facebook and Twitter where they’re connecting with and learning from thought leaders, colleagues, customer and friends. In addition, they can tell when the story being told is not true.

Advertising Agencies 100

Advertising Agencies Advertisements Advertising Paid Search Agency 100

B2B Marketing Traction

MARCH 1, 2013

Usage of Facebook on desktops has declined in recent months. I think it’s due to Facebook’s heavy emphasis on monetizing the social platform for advertising. Add to that Facebook’s many changes to privacy settings so that we users have to learn and re-learn as they change. Don’t get me wrong.

Facebook 100

Facebook Multi-Touch Attribution Mobile Advertising Psychographics 100

B2B Marketing Traction

JANUARY 20, 2011

Less than a year ago Facebook changed its privacy policies and clumsily lost the trust of some of its users – including those who wanted to establish a business presence on Facebook. The reaction was so intense I removed all mention of Facebook in the social media presentations I did for most of last year. or 33 million.

Facebook 100

Facebook Privacy Policies Ideal Customer Profiles Privacy 100