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9 Essential Skills for SaaS Growth Marketers

Tomorrow People

With the arrival of the internet and social media, a whole new wave of digital skills came to the fore, including SEO, email marketing, and community management. Another example of growth marketing comes from Facebook. Growth marketers use this to answer questions such as, “If we do X activity, how many new users could this result in?”

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4 areas of martech with ethical concerns

Martech

I recently completed Max Fisher’s book, “The Chaos Machine: The Inside Story of How Social Media Rewired Our Minds and Our World.” Fisher’s book focuses on how social media companies — inadvertently or not — have had a profound effect on global society. Here’s a rather unscrupulous variation of this theme.

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8 tips to boost your video conversion rate

Sprout Social

Driving conversion through compelling video is a common goal in social media video marketing. Thanks to the OG TikTok, social media algorithms have prioritized video, especially short-form vertical video, like Reels and YouTube Shorts. A strong conversion rate is a quantifiable way to make a case for more video resources.

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9 Types of Web Analytics Tools — And How to Know Which Ones You Really Need

Parse.ly

A/B and multivariate testing tools. Social media analytics tools. Some analytics programs also include data from social media and mobile apps, overlapping with the broader category of digital analytics. Social media traffic is also difficult to understand in Google Analytics. A/B and multivariate testing tools.

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4 Use Cases of AI for B2B Marketers

Adobe Experience Cloud Blog

The truth is, the web (and your buyers’ inboxes and social streams) are full of mediocre content. Content marketing AI can scan your entire website and/or content library, categorize and organize the content you create, and deliver the right offers, pages, emails, social media posts, and more, to each buyer at every interaction.

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The Chief Product Officer's Guide to RebelMouse

RebelMouse

Native Multivariate Testing. RebelMouse natively supports server-side rendering of multivariate layouts. Learn More: Multivariate Testing. We are release partners with Google, Facebook, Snap, and Twitter. We're able to immediately see and react to shifts in the algorithms at Facebook, Google, and other tech giants.

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The Chief Product Officer's Guide to RebelMouse

RebelMouse

Native Multivariate Testing. RebelMouse natively supports server-side rendering of multivariate layouts. Learn More: Multivariate Testing. We are release partners with Google, Facebook, Snap, and Twitter. We're able to immediately see and react to shifts in the algorithms at Facebook, Google, and other tech giants.