Remove multivariate
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Unlocking B2B Account-Based Marketing on Facebook

Metadata

Marketers have to decide where they want to spend their budget, and that’s a big question when you have so many channels and sources to choose from: Google, Instagram, LinkedIn, Quora, Twitter, and Facebook just to name a few. But what about tapping into Facebook’s huge audience? Solving B2B on Facebook. Metadata.io

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A/B Testing on Facebook: How to Do It Right

Hubspot

According to HubSpot research, Facebook is the top distribution channel for content, and provides the biggest ROI for marketers. In fact, over half of marketers agree that Facebook is where they see the most ROI, and Facebook Advertising is one of the top features for hitting those goals. A/B Testing Facebook Ads.

Facebook 101
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This week’s AI-powered martech releases

Martech

Zmags rebrands as Fastr and launches FastrAI that streamlines ecommerce experience creation in support of multivariate experimentation and fast iteration. Zefr ’s AI-powered Brand Suitability Solution is now available across Facebook and Instagram Reels. FastrAI is built into the Fastr Frontend platform.

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9 Essential Skills for SaaS Growth Marketers

Tomorrow People

Another example of growth marketing comes from Facebook. A/B and multivariate tests try out different variables (such as copy, design, format) and deliver data to help determine the optimal approach. One of their successes was to boost user activation by 20% through conversion experiments and optimization of the online user journey.

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Metadata.io Closes Record Year As Market for Autonomous Demand Generation Surges

Metadata

Metadata drove these outcomes for their customers in 2020, executing nearly $15M of ad spend across Facebook and LinkedIn with 30,990 experiments run. Metadata integrates with the likes of LinkedIn, Facebook, Marketo, Hubspot, Eloqua, Pardot, G2, Drift, HG Insights, the Trade Desk, Bombora, and other vendors to set them on autonomous mode.

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4 areas of martech with ethical concerns

Martech

For instance, just last year Meta settled with the United States Department of Justice over Facebook enabling housing discrimination. The most recent suit requires Meta to adjust Facebook’s Lookalike Audiences ad targeting tool to avoid perpetuating housing discrimination based upon such characteristics.

Ethics 99
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You Can Now Target G2 Intent Audiences Directly In Metadata

Metadata

Whether the company visits the G2 category page, a competitor page, or their vendor profile, Metadata helps build custom advertising audiences and automatically targets these audiences with ads across Facebook , LinkedIn , and programmatic display, with the goal of converting them into marketing-qualified leads.