Webbiquity

OCTOBER 10, 2017

Google recently announced that over 50% of searches globally happen on mobile. B2B decision makers are using a mobile device for their research 42% of the time! So clearly, mobile search is not just a B2C phenomena. But organic search is not the only reason you should invest in mobile. Reports argue that in the U.S

Mobile Marketing 241

Mobile Marketing B2B Marketing Marketing & Strategy Marketing Strategy 241

Stevens & Tate

FEBRUARY 20, 2023

As you may already know, Facebook Ads can be a very effective advertising platform, especially when you consider its overall cost-effectiveness (it’s a pay-per-click advertising platform, after all) and the ability to target audiences based on a variety of criteria (from demographics to location to interests and more).

Facebook 103

Facebook Practices Video Marketing Ads 103

Bannersnack

MARCH 18, 2024

11 minutes read Last update: 18.03.2024 When used correctly, Facebook video ads pay off big time and can win their place in the marketing mix of any brand, big or small. Brands all over the world have noticed their effectiveness and are advertising more and more using Facebook videos to attract new audiences and generate more leads.

Facebook 52

Facebook Video Marketing Mobile Advertising Marketing Mix 52

RebelMouse

SEPTEMBER 8, 2022

In May, when several of our partners notified us of a substantial drop in Facebook Instant Article (FBIA) traffic, we investigated mobile Facebook traffic across the Chartbeat network to find out if these were isolated incidents or indicators of a greater shift in platform or reader behavior. Key Takeaways From the Data.

Traffic 89

Traffic Facebook Privacy Custom Publishing 89

Biznology

MARCH 29, 2018

The concept of the mobile industry is steadily shifting, and the year 2018 is the time for marketers and brands to work on building meaningful consumer moments in the mobile space. Take a look at these 6 tips that are key components to successful mobile marketing. Experts consider these apps to be the next big thing for mobile.

Mobile Marketing 189

Mobile Marketing Doubleclick Trends Marketing & Strategy 189

Martech

APRIL 13, 2023

Dig deeper: You smiled, so we think you like this product Cue the face Realeyes built its facial recognition app for mobile on previous work. The potential for Realeyes to work on the mobile platform intersects with the explosion of social media, and in this realm the app is agnostic. The Realeyes app is gauging their reaction. “To

Marketing AI 98

Marketing AI Lead Ranking Terms and Conditions Lead Scoring 98

Sprout Social

APRIL 25, 2023

Just because emerging platforms are coming onto the scene doesn’t mean you should count Facebook out of your social media strategy. billion active users , Facebook is still the third most visited website in the world and boasts a long-time reign as the most used social media platform. Optimize your posting strategy.

Facebook 113

Facebook Effectiveness Ideal Customer Profiles Aggregators 113

Martech

MARCH 11, 2022

IDFA, which had been enabled by default, made it relatively easy to measure and target mobile gaming ads. A study by Facebook Gaming found that U.S. mobile gamers who are uncomfortable with sharing data can be persuaded to do so. A study by Facebook Gaming found that U.S. Processing.Please wait. reached a record $10.73

Mobile Advertising 111

Mobile Advertising Advertisements Advertising Ad Exchange 111

Martech

MAY 13, 2022

Mobile marketing allows marketers to meet their customers where they are, which today is the default. The advent of mobile technologies like 5G is also allowing marketers to deliver, or conceive of experiences, that augment the experience. Mobile is a key component of cross-channel campaigns (TV, OOH, Print). billion people.

Mobile Marketing 117

Mobile Marketing Work Management Marketing Automation Services Marketing Management 117

NuSpark Consulting

SEPTEMBER 26, 2012

Facebook testing mobile ad network. Facebook Beta Launches New Mobile Ad Network Using Your Data … Facebook today begins testing its own mobile ad network. Embedded Link. Advertisers can pay to target you with ads for app stores or websites based on your … Google+: View post on Google+.

Facebook 100

Facebook Ads Mobile Advertising Google 100

Marketing Insider Group

MAY 3, 2016

Here’s something interesting: mobile advertising is expected to reach a downright staggering $46 billion by the year 2019. The post 4 Ways You Can Use Facebook Ads to Set Fire to Your Mobile Marketing appeared first on Marketing Insider Group. Why should you care?

Mobile Marketing 100

Mobile Marketing Facebook Ads Mobile Advertising 100

Sprout Social

FEBRUARY 24, 2022

Mobile commerce has long been touted as the future of ecommerce itself. Mobile transactions are poised to make up more than 10% of all retail sales in the United States by 2025. The concept of mobile shopping is pretty universal, right? What is mobile commerce? What are some examples of mobile commerce?

Sales Management 105

Sales Management eCommerce Mobile Marketing Social Media 105

Martech

APRIL 13, 2022

Previously in closed beta, the platform automates and streamlines app-driven mobile campaigns. Examples of such categories include photo and video editing apps, some game sub-categories and VPN apps that provide secure wireless connections for mobile devices, according to Peli Beeri, general manager, Luna. What it does.

Paid Search Agency 84

Paid Search Agency Ads Campaigns ROAS 84

Izea

NOVEMBER 24, 2022

Mobile gaming is booming, driving developers, gamers and advertisers to keep their eyes peeled for the next big thing — and it may be coming from TikTok. Currently, users of the short-form video-sharing app with at least 1,000 followers can share live gameplay through mobile streaming. What we know. New leadership.

Mobile Advertising 52

Mobile Advertising Mobile Marketing Social Media Planning 52

Convince & Convert

SEPTEMBER 22, 2014

advertising impressions on Facebook, purchased through their platform. » Social Media Research exacttarget facebook Facebook advertising facebook in UK Mobile mobile advertising social media advertising social media research' Read the whole entry. »

Statistics 167

Statistics Facebook Advertisements Advertising 167

Sprout Social

APRIL 12, 2022

When was the last time you looked at your Facebook Page’s settings? Facebook is constantly adding and removing features for businesses. Spending half an hour or less to complete an annual Facebook audit will ensure you’re still on-brand despite all the changes happening on the platform. Facebook profile and branding audit.

Paid Content 121

Paid Content Facebook Ideal Customer Profiles Work Management 121

Unbounce

JULY 22, 2020

They’ve got 15 minutes to kill, so they pick up their phone and (because they’re 46 and don’t know about TikTok yet) scroll through Facebook. Your ads reach people like this because of tracking, pixels, lookalike audiences , and all the other technical magic that powers Facebook’s advertising platform.

Landing Pages 145

Landing Pages Facebook Examples Marketing Management 145

Valasys

JUNE 30, 2020

billion after several firms pulled away from Facebook ads. Unilever, one of the world’s largest advertisers, has also joined other brands in boycotting the ads on Facebook. In a statement, Unilever disclosed that it will cease to spend money on all Facebook properties this year. About Facebook. Coca-Cola Co.

Facebook 81

Facebook Paid Search Agency Ads Brand Identity 81

Hubspot

AUGUST 24, 2020

According to a recent study from Statista , Facebook has an estimated 2.7 A well-maintained Facebook presence is central to many — if not most — companies' social media strategies. The History of Facebook Ads. 2004: Facebook first starts generating ad revenue with its "Flyers" project. Image Source: Business 2 Community.

Paid Search Agency 101

Paid Search Agency Facebook Ads Mobile Advertising 101

NuSpark Consulting

JUNE 23, 2017

The concept was introduced initially to resolve the problem of serving Facebook’s ads to mobile users and the resulting issues experienced while trying to get them to complete long contact forms on their tiny screens. The form is mobile-device friendly and designed for the least amount of typing possible.

Lead Generation 154

Lead Generation Paid Search Agency Facebook Lead Scoring 154

Contently

JANUARY 12, 2017

For years, Facebook has denied that it’s a media company. Sheryl Sandberg, COO; Chris Cox, CPO; and Mark Zuckerberg, cofounder and CEO, have all flatly said that Facebook is a tech company. Now, it seems that Facebook has finally accepted the premise that it is, at the very least, inextricably linked with the media industry.

Facebook 60

Facebook Video Marketing Advertising Agencies Mobile Advertising 60

Hubspot

DECEMBER 10, 2020

Luckily, tech giants like Facebook are actively launching tools that aim to help smaller brands convert social media followers into customers. One of the Facebook corporation's newest ecommerce tools is called Facebook Shops. According to Facebook , setting up a Shop is simple and can be done on a desktop.

Facebook 101

Facebook Brand Identity Branding eCommerce 101

ClearVoice

JUNE 5, 2023

But Facebook still remains the undisputed number one. With almost 3 billion active users per month, Facebook is the most used social media platform around the world. Given its huge reach, no wonder marketers are increasingly using Facebook videos to tell their stories and connect with customers. Optimized for mobile.

Webinar Metrics 52

Webinar Metrics Facebook Video Marketing Marketing & Strategy 52

Sprout Social

DECEMBER 3, 2020

Unlike some popular social media apps, there’s nothing “light” about the Sprout Social mobile app. With the Sprout Social mobile app, you can bring your calendar with you wherever you go. For Blue Corona , a full-service digital marketing agency, the Sprout Social mobile app is a must-have. “If

Marketing Management 138

Marketing Management Ideal Customer Profiles Custom Publishing Mobile Marketing 138

Sprout Social

MARCH 13, 2017

It has become second nature for consumers to turn to social networks like Facebook and Instagram on their morning commute, during the day while on-the-go and even as they wind down in the evening. To turn on Facebook push notifications, go to Settings > Inbox Notifications > Facebook Notifications in the Sprout mobile app.

Facebook 61

Facebook Ideal Customer Profiles Opt-in Profiling 61

seo.co

AUGUST 2, 2021

There’s been plenty of talk about mobile-first indexing for a few years, but what is it? Although Google first introduced mobile-first indexing in 2016, SEO communities are still talking about the implications and effects on ranking. Years later, people are still wondering what the effects are (or will be) on non-mobile webpages.

SEO 98

SEO CMS Development Domain SERP 98

Sprout Social

APRIL 19, 2019

Despite efforts to unseat it, Facebook is still the reigning social media network. The use of Facebook has evolved through the years so it’s important for marketers to be up to date on the newest statistics. Facebook demographic stats. Facebook usage stats. Facebook advertising stats. Facebook video stats.

Stats 111

Stats Cost Per Click Facebook Paid Search Agency 111

Oktopost

JULY 31, 2019

By decreasing ad display size,the upcoming change to Facebook ads on mobile will be putting this skill to the test. . Facebook announced these design updates as an effort “to simplify our formats and improve the consistency of our mobile experience.”

Paid Search Agency 91

Paid Search Agency Facebook Ads Mobile Advertising 91

Optinmonster

MAY 22, 2020

Do you struggle with visitors browsing your site on mobile devices, but leaving before taking any action? If so, you need to leverage the power of mobile exit-intent popups. With mobile exit-intent popups, you can engage, recapture, and convert mobile visitors as they’re trying to leave your site forever.

Intent 96

Intent Trigger Marketing Mobile Marketing Advertising Mediums 96

Hubspot

APRIL 21, 2020

So it makes sense if you're considering creating a mobile app for your own company. But, while a mobile app as a revenue generator can be quite lucrative, the low barrier to entry makes a successful launch all the more challenging. How to Launch a Mobile App. And then once you've launched, your work has only just begun.

Paid Content 94

Paid Content Mobile Advertising Budget Programs Mobile Marketing 94

Convince & Convert

OCTOBER 20, 2015

For years, Twitter has rolled out new features to make its service more like Facebook. It’s as if the Twitter board of directors has spent the last two years pining to be as big as Facebook, and has consistently concluded that mimicking elements of that platform will unlock that secret code. Image via BigStockPhoto.com.

Twitter 167

Twitter Facebook Advertising Mediums Lock-In 167

Martech

AUGUST 9, 2021

Some viewers are also using their smart TVs and CTV platforms more like desktops and mobile devices for casual video sharing, Ross said. Facebook bans researchers looking into the misinformation problem . It copies the ads you see on Facebook and YouTube, so anyone can see them in our public database,” according to the plugin website.

Facebook 112

Facebook Ad Exchange Advertising Agencies Mobile Advertising 112

ConvertKit

DECEMBER 16, 2021

Which is why promoting your business using Facebook ads might feel intimidating at first. Because while advertising on Facebook can help grow your biz, it’s difficult to know for sure whether your ads will turn a profit. Enter Facebook Custom Audiences. What is a Facebook Custom Audience? I spoke to Charley T. ,

Facebook 84

Facebook Landing Pages Ad Frequency Mobile Advertising 84

Martech Advisor

DECEMBER 5, 2019

As smartphones become ubiquitous and social media becomes a primary feature of mobile devices, it is crucial to stay up to date about what your audiences like. Accordingly crafting your marketing strategy around mobile with the latest hits and trends can increase engagement and conversions. 5 Top Mobile Marketing Campaigns of 2019.

Mobile Marketing 113

Mobile Marketing Marketing & Strategy Campaigns Marketing Strategy 113

Convince & Convert

APRIL 16, 2015

Facebook video is taking over. According to a SocialBakers study of more than 180,000 Facebook videos on 20,000 pages in December 2014, people posted 20,000 more Facebook videos than YouTube videos (highlight to tweet). Just take the marriage equality Facebook photo or the KONY 2012 video, for example.

Facebook 166

Facebook Video Marketing Tips Youtube 166

Contently

NOVEMBER 7, 2016

Last week, Facebook announced that it had reached 1 billion mobile-only monthly users. Meanwhile, October was the first month when mobile and tablet devices accounted for more pageviews than desktops, according to analytics firm StatCounter. Mobile ad spend is booming. Here’s how. climbed 89 percent to $15.5

Facebook 128

Facebook Rules Advertisements Advertising 128

Convince & Convert

APRIL 10, 2015

These days, mobile strategy is an imperative for marketing departments across every industry. While today’s CMO is looking at mobile advertising and optimizing websites for tablets, the first word on everyone’s mind is “app.” Let’s dive deeper into how mobile can fast-track your company’s transformation. Punch-Card Loyalty.

Marketing & Strategy 163

Marketing & Strategy Mobile Advertising Mobile Marketing Business 163