xiQ

DECEMBER 15, 2021

In addition to sending targeted news digests, field marketers can then publish these thought-leadership articles directly to social media channels like Twitter, LinkedIn, and Facebook to further engage audiences. Instasites (microsites designed for individualized experiences). SmartSourced Content TM curation.

Advertising Agencies 62

Advertising Agencies B2B Thought Leadership Enterprise Management Account Based Marketing 62

Convince & Convert

FEBRUARY 18, 2016

While many companies are turning to Facebook, Twitter, Instagram, and Snapchat, don’t discount what’s possible on LinkedIn. In a time where consumer attention is the ultimate commodity, maximizing each social media channel to create memorable experiences has become a powerful strategy.

Linkedin 164

Linkedin Ideal Customer Profiles Microsite Profiling 164

Marketing Insider Group

JUNE 19, 2014

Today, we announced an interactive microsite called The Power of Visual Storytelling along with an accompanying white paper and Slideshare deck that we created in partnership with Getty Images. When I first saw the microsite, I was blown away. As a leader, you have to walk the walk, not just talk the talk.

Storytelling 100

Storytelling Microsite Viral Marketing Course 100

Convince & Convert

NOVEMBER 7, 2013

With the goal of positioning L’Oréal as a top place to work, the company has created visual way for its community to share an “IN word and “IN moment” that best describes themselves and share it across Facebook, Twitter and LinkedIn. The ten best IN moments will also be shared on the L’Oréal company page at the end of the campaign. .

Communities 137

Communities Linkedin Microsite Social Media 137

SnapApp

NOVEMBER 10, 2011

Today's update adds some great new functionality to analytics, and enhances SnapApp's integration with Twitter. Tweets and Facebook Shares now versus total Social Shares before), new events being tracked (e.g., Distribution Channel (whether the app is published as a Facebook Page, widget on your website, or microsite/mobile).

Twitter 48

Twitter Analytics Stats Microsite 48

SendX

MAY 30, 2019

Image credit: The Tim Ferriss Show Step #2: Put Your Network to Work Harry’s created a two-page microsite. Image credit: CrazyEgg.com If you’re tech-savvy or can get someone to help you, Harry’s avails their microsite’s codes on GitHub for free. Here’s the graph of how Harry’s word of mouth campaign performed.

Word of Mouth 157

Word of Mouth Email Campaigns Campaigns Generation 157

Writing on the Web

APRIL 4, 2011

It doesn’t matter what you call your information (white paper/eBook, microsite/landing page), what matters is using information wisely to get found, get known and get clients. Twitter is extremely powerful for reaching audiences and building relationships. One interesting tool in particular is Twitter #chat. So, now what?

Paper 100

Paper Marketing Automation Services Marketing Management Microsite 100

Customer Experience Matrix

DECEMBER 8, 2011

Neolane - posting: central panel to post tweets and Facebook updates - sharing: place sharing buttons on emails - tracking: measure clicks on links in system-generated posts.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Social Media 120

Chris Koch

DECEMBER 2, 2011

Fly-by-night opportunists hoping to win your Facebook sweepstakes. If all you do is run contests and campaigns on Facebook, how can you expect to hold onto prospects over the long term? The campaigns used two methods that play well to Facebook users: Let them play games. Facebook is the fun social network.

Social Media 100

Social Media Campaigns B2B Thought Leadership Media 100

Chris Koch

DECEMBER 2, 2011

Fly-by-night opportunists hoping to win your Facebook sweepstakes. If all you do is run contests and campaigns on Facebook, how can you expect to hold onto prospects over the long term? The campaigns used two methods that play well to Facebook users: Let them play games. Facebook is the fun social network.

Social Media 100

Social Media Campaigns B2B Thought Leadership Media 100

Convince & Convert

AUGUST 15, 2013

the campaign is accepting submissions on Vine and Twitter between August 8 – 15. Throughout this time window, the best videos are being posted on Tumblr, but fans can further share across Facebook, Twitter or Tumblr. Themed around the challenge, “How much science can you fit into six seconds?,”

Microsite 125

Microsite Social Media User-Generated Content Communities 125

Digital B2B Marketing

SEPTEMBER 24, 2013

Not even Facebook comes close. With two changes announced in the last week, Google is moving to control all online data, from the data used by today’s most innovative online advertising companies to the data B2B marketers need for simple microsites to work effectively. Announcement One: Google AdID.

Advertising Agencies 100

Advertising Agencies Advertisements Advertising Mobile Advertising 100

Biznology

JUNE 25, 2013

Social media trappers have figured out how to use hashtags as well as how to generate compelling content with the express purpose of sharing, content that is somewhere else, content that doesn’t live on a social network but, rather, lives on a branded web site, corporate site, blog, or microsite. Are you a social media forager?

Social Media 80

Social Media Social Marketing Media Planning 80

Hubspot

NOVEMBER 11, 2020

Full disclosure: We've totally gushed over Microsoft's "Stories" microsite before. The "Stories" microsite has a simple tagline -- "Get an inside look at the people, places and ideas that move us." Facebook. , These icons are set in front of bright, block colors that catch the readers' eye and signal what the post is about.

Design 101

Design Examples Best Practices Microsite 101

Smashmouth Marketing

SEPTEMBER 30, 2009

We run a microsite, B2B Online Marketing Pros, for our B2B Online Marketing group on LinkedIn. We cover a different subject matter on the microsite every few months and social media garnered one of our best click-through rates for email sent to the group. If you just had one slide to present, what would be on it?

Social Media 100

Social Media Lead Gen Lead Scoring Lead Ranking 100

Smashmouth Marketing

SEPTEMBER 29, 2009

We run a microsite, B2B Online Marketing Pros, for our B2B Online Marketing group on LinkedIn. We cover a different subject matter on the microsite every few months and social media garnered one of our best click-through rates for email sent to the group. If you just had one slide to present, what would be on it?

Social Media 100

Social Media Lead Gen Lead Scoring Lead Ranking 100

PureB2B

APRIL 2, 2017

They can also be integrated with certain social media platforms like Facebook and Twitter. You can also build a microsite with landing pages that capture lead data. Optimize Your Signup Forms and Popup Boxes. Email signup forms can (and should) be optimized on every page of your website. Create Valuable Content.

Ad Building 89

Ad Building Ideal Customer Profiles Microsite Landing Pages 89

KoMarketing Associates

MAY 1, 2013

While they consider videos, social media, and articles on other websites less effective than their B2B peers do, software marketers consider white papers, research reports, ebooks, and microsites to be more effective than their B2B peers. Facebook (82% vs. 80%). LinkedIn (87% vs. 83%). YouTube (69% vs. 61%).

Marketing Management 120

Marketing Management Marketing Budget Budget Programs Peer-to-peer 120

Biznology

DECEMBER 13, 2011

However, after re-reading my SMNR post , it wasn’t about technology at all, it was about the collecting and presenting of relevant assets, copy, images, and videos; it was about organizing and branding an ease-of-use “steal all this content, blogger, and please post on your blog” microsite. And they do an amazing job of it.

Social Media 80

Social Media Demand Media Blogger 80

SnapApp

SEPTEMBER 20, 2011

Collect sweepstakes entries via Facebook. With Facebook?s Grant additional entries to users who share the sweepstakes on their Facebook or Twitter networks. ve placed my sweepstakes in a prominent location on my website and on my blog, microsite, Facebook and Twitter for broadest reach.

Practices 48

Practices Microsite Best Practices Opt-in 48

EMagine B2B Blog

JUNE 13, 2013

Facebook, Twitter, LinkedIn, Google+, and YouTube each offer B2B marketers value. 3 Reasons B2B Marketers Should Not Use Microsites. A controversial title to a very common issue with many B2B companies thinking a microsite is the answer to everything.

Online Marketing 40

Online Marketing B2B Marketing Microsite B2B 40

Webbiquity

JULY 25, 2011

The second and third largest “search engines,&# based on volume of searches, aren’t search engines at all: YouTube and Facebook. From there, make sure that your presence is search-optimized on the “big four&# social media platforms: Facebook, Twitter, LinkedIn and YouTube.

Optimization 100

Optimization Microsite Digg Work Management 100

Webbiquity

JULY 25, 2011

The second and third largest “search engines,&# based on volume of searches, aren’t search engines at all: YouTube and Facebook. From there, make sure that your presence is search-optimized on the “big four&# social media platforms: Facebook, Twitter, LinkedIn and YouTube.

Optimization 100

Optimization Microsite Digg Ideal Customer Profiles 100

SnapApp

JULY 16, 2012

an online writing community for teens and young adults, has used SnapApp as a multi-channel solution to foster engagement & drive traffic to both their home site and their Facebook Page. But how, you ask, did they get so much traffic to their Facebook Page? 37K additional likes on their Facebook Page. personality test: .

Traffic 48

Traffic Microsite Multi-Channel Click Rate 48

PureB2B

APRIL 2, 2017

They can also be integrated with certain social media platforms like Facebook and Twitter. You can also build a microsite with landing pages that capture lead data. Optimize Your Signup Forms and Popup Boxes. Email signup forms can (and should) be optimized on every page of your website. Only ask for critical information (i.e.

Ad Building 62

Ad Building Trade Show Ideal Customer Profiles Microsite 62

Webbiquity

OCTOBER 4, 2013

YouTube, LinkedIn, Twitter, Facebook, Pinterest, SlideShare, Scoop.it). Other company or product websites or microsites (mostly for large organizations). . • Partner websites (e.g., retailers, resellers, technology partners, affiliates or vendors). Social media sites (e.g., Online forums and discussion boards.

Marketing Websites 100

Marketing Websites Marketing Analytics Tools Work Management Marketing Management 100

Webbiquity

OCTOBER 4, 2013

YouTube, LinkedIn, Twitter, Facebook, Pinterest, SlideShare, Scoop.it). Other company or product websites or microsites (mostly for large organizations). . • Partner websites (e.g., retailers, resellers, technology partners, affiliates or vendors). Social media sites (e.g., Online forums and discussion boards.

Marketing Websites 100

Marketing Websites Marketing Analytics Tools Work Management Marketing Management 100

SnapApp

APRIL 11, 2011

Our polls were hosted on the SnapApp Facebook page in a dedicated tab and we shared polls on our Facebook wall and among our Twitter followers. This poll, like all of the polls in this series, can currently be found on the SnapApp Facebook page , or you can take it on the dedicated microsite.

Microsite 48

Microsite Mobile Advertising Startups Conference 48

EMagine B2B Blog

AUGUST 4, 2014

Twitter : Twitter updates are a sort of tease, you can’t pack everything you want to say in 140 characters which makes linking to external content a best practice. Using shortened links that bring interested users to your product pages, blogs, and microsites will boost the referral traffic to your site.

Social Media 40

Social Media Traffic Tactics Media 40

Marketing Insider Group

NOVEMBER 4, 2010

The search campaign directed respondents to a topic-specific microsite that resulted in only a.5% Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? 5% conversion rate of mostly unqualified leads. Click here to cancel reply. Share your thoughts, post a comment. Augmented Reality For B2B Marketing in 2011?"

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Marketing Insider Group

NOVEMBER 4, 2010

The search campaign directed respondents to a topic-specific microsite that resulted in only a.5% Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? 5% conversion rate of mostly unqualified leads. Click here to cancel reply. Share your thoughts, post a comment. Augmented Reality For B2B Marketing in 2011?"

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

readwrite

MAY 11, 2009

SocialMedia.com has raised millions of dollars in financing and says it’s seen excellent results in previous campaigns on Facebook and other social networks. Now it’s going to bring its strategy to Twitter, dedicated microsites and elsewhere around the web.

Social Media 40

Social Media Microsite Product Media 40

Adobe Experience Cloud Blog

AUGUST 9, 2012

Your company may have just begun to develop your Facebook and Twitter presence, while other companies may be leveraging more advanced techniques. This can take place during a formal social media training day or even a social media microsite. It might be easiest to break up your project stages in quarters.

Social Media 48

Social Media Media Marketing & Strategy Microsite 48

Contently

MARCH 21, 2017

Among the company’s other projects are The Investor , a five-year-old publication for real estate investors, and microsites for specific service sectors like retail and hotels. million unique digital engaged users, a 70 percent reach on Facebook, and a 249 percent increase in Budweiser’s Twitter following.

Brand Identity 80

Brand Identity Branding Advertising Agencies Mobile Advertising 80

Hubspot

SEPTEMBER 11, 2013

Create a microsite or an event fundraising page. Crowdfunding sites are a great option for creating a microsite for your event without using in-house resources to develop it. After someone registers for your event, encourage them to share that they are participating on Twitter and Facebook.

Microsite 28

Microsite Tactics Hubspot Network Marketing 28

BenchmarkONE

NOVEMBER 21, 2019

28% of agencies are managing ads on Twitter. Judging from the stats above, we say set your sights on platforms like Google, Facebook, and Instagram, and only manage ads on platforms like Yahoo! 1% say it’s one of the following: print ads, ebooks, podcasts, microsites, television ads, or billboards. 10% say it’s website content.

Paid Search Agency 47

Paid Search Agency Advertising Agencies Paid Content Ad Agencies 47

Customer Experience Matrix

JANUARY 31, 2010

Marketing Studio offers a blog engine tailored to corporate needs: managers can review and approve posts; the system can automatically notify Twitter , LinkedIn and Facebook of new post; and each blog topic is assigned a different URL, which helps with search engine rank. System scope also extends to inbound marketing.

Paid Search Agency 120

Paid Search Agency Work Management Marketing Management Resource Management 120