Biznology

JUNE 25, 2013

I believe that all social media marketing campaigns should probably start with foraging (as I discussed last week) — but as you grow, you need to evolve, especially if you need to bring home more and more food. Most trappers these days call themselves “content marketers” and what they do is “ content marketing.”

Social Media 80

Social Media Social Marketing Media Planning 80

EMagine B2B Blog

JUNE 13, 2013

Below is a list of thought-provoking articles on the subject of B2B Online Marketing: 5 reasons why email marketing out-performs social media in B2B market. While using social media as a tool of B2B marketing grows more and more, we shouldn’t forget about old and proven method – email marketing. B2B Web Strategy'

Online Marketing 40

Online Marketing B2B Marketing Microsite B2B 40

EMagine B2B Blog

AUGUST 4, 2014

Businesses and corporations across the world are all embracing new forms of lead generation and sales tactics with social media savvy. Business professionals understand the concept and need for social media but struggle to determine the ROI or generate leads via the networks. A Multi- Network Effort.

Social Media 40

Social Media Traffic Tactics Media 40

Webbiquity

JULY 25, 2011

The second and third largest “search engines,&# based on volume of searches, aren’t search engines at all: YouTube and Facebook. Social media, online PR and user-generated content sites open up a new world of places to be “found.&#. And that you are interacting with your networks on those platforms.

Optimization 100

Optimization Microsite Digg Work Management 100

Webbiquity

JULY 25, 2011

The second and third largest “search engines,&# based on volume of searches, aren’t search engines at all: YouTube and Facebook. Social media, online PR and user-generated content sites open up a new world of places to be “found.&#. And that you are interacting with your networks on those platforms.

Optimization 100

Optimization Microsite Digg Ideal Customer Profiles 100

Hubspot

JUNE 9, 2010

As the largest social network, Facebook offers plenty of opportunities for marketers. However, extracting those opportunities sometimes can be difficult using only the tools Facebook provides. Facebook Marketing Tools. Wildfire -- Want to run a contest on Facebook? Facebook Forum 2.0

Facebook 28

Facebook Tools Microsite API 28

PureB2B

APRIL 2, 2017

They can also be integrated with certain social media platforms like Facebook and Twitter. Build Your Social Media Presence. Build your social media presence by posting relevant content such as quotes, images, videos, or anything you know your audience might like and comment on. Optimize Your Signup Forms and Popup Boxes.

Ad Building 62

Ad Building Trade Show Ideal Customer Profiles Microsite 62

Biznology

DECEMBER 13, 2011

In response to Inside a Social Media News Release , Jonathan Rick asked me , “Isn’t this essentially the same thing than what Pitch Engine offers?” Pitch Engine and WordPress are best-of-breed application platforms that make creating a Social Media Release and Blog seamless, removing the technology hurdle from the process.

Social Media 80

Social Media Demand Media Blogger 80

SnapApp

SEPTEMBER 20, 2011

page post entry to encourage email opt-ins, social sharing and cross-promotion. Magic Beans, an infant clothing boutique & SnapApp client, drove 28,000+ social media connections during a month of sweepstakes! Collect sweepstakes entries via Facebook. With Facebook?s Leverage the ?thank to get more people involved.

Practices 48

Practices Microsite Best Practices Opt-in 48

readwrite

MAY 11, 2009

SocialMedia.com has raised millions of dollars in financing and says it’s seen excellent results in previous campaigns on Facebook and other social networks. Now it’s going to bring its strategy to Twitter, dedicated microsites and elsewhere around the web. appeared first on ReadWrite.

Social Media 40

Social Media Microsite Product Media 40

Hubspot

SEPTEMBER 11, 2013

But as the marketer responsible for engaging not only your attendees, but also your greater network of non-attendees, you want to make sure you have a plan to amplify the day (or days) of the event as much as possible through your online channels. This is the most effective way to track the conversation around your event in social media.

Microsite 28

Microsite Tactics Hubspot Network Marketing 28

Contently

MARCH 21, 2017

As these companies continue to experiment with social media, online video, custom magazines, and mobile, they’re finding innovative ways to strike that delicate balance between relaying a brand message and creating content that will resonate with customers. .”

Brand Identity 80

Brand Identity Branding Advertising Agencies Mobile Advertising 80

Adobe Experience Cloud Blog

JULY 27, 2012

by Dayna Rothman You are working on your social media strategy and have determined your target audience, messaging, and how you plan to participate. You have even assigned a resource specifically to manage your social media presence and have begun to see some great results. 2) Create a social media policy.

Social Media 48

Social Media Ad Building Media B2B Thought Leadership 48

Valasys

JULY 1, 2021

With the help of B2B marketing automation solutions, marketers can place forms on landing pages, microsites, or on their website and can progressively collect information from visitors with each subsequent site visit. l) Optimized Social Outreach. f) A/B Testing. Learn More: AB Split Testing | Optimize Your Digital Marketing Funnel.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Automation Services Marketing Automation 52

Hubspot

DECEMBER 18, 2012

1) Those Social Networks No One Uses. Do you remember around 2007 when a small handful of marketers started using social media as a marketing channel? Fast forward to today, and most marketers are really scared of being the equivalent of the one who said “Facebook is dumb” back in 2007. 3) Those Millions of Microsites.

Tactics 28

Tactics Microsite Planning High Quality Lead 28

Webbiquity

JANUARY 26, 2021

For example, microsites are no longer a productive tactic , other than for special-purpose uses such as new product launches or event promotion (in conjunction with paid advertising). Using article marketing, reputation management, or social bookmarking for SEO stopped working years ago. Shared media (social media marketing).

Paid Content 363

Paid Content Marketing AI Optimization Microsite 363

Industrial Marketing Today

JULY 14, 2010

Google News, aggregating content via RSS feeds and social bookmarking sites have been around for a while. What’s more, for organizations just getting into publishing online — for those just starting a blog, say, or a microsite — curated content can allow them to ramp up quickly, both from an SEO as well as content perspective.”

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

Salesforce recently rebranded their social marketing application as the Marketing Cloud, and their website says you can use their solutions to “optimize campaigns from lead to close, on every channel”. Forms Registration forms can be placed on landing pages, microsites, and the corporate website. Social Marketing.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Convince & Convert

AUGUST 3, 2010

Facebook, of course. Ironically, Facebook itself started as humble website. But, for all its foibles and fairytales, its growth and groan-inducing missteps, Facebook and its leadership have known for a long time that websites are yesterday’s technology – they are just now getting around to twisting the knife.

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

Convince & Convert

AUGUST 3, 2010

Facebook, of course. Ironically, Facebook itself started as humble website. But, for all its foibles and fairytales, its growth and groan-inducing missteps, Facebook and its leadership have known for a long time that websites are yesterday’s technology – they are just now getting around to twisting the knife.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Webbiquity

JULY 10, 2018

Even when you publish content elsewhere—updates on Facebook, videos on YouTube or Vimeo , presentations on SlideShare—the goal is usually to drive visitors back to your website, to consume content and take action. Sumo also provides an attractive, flexible social sharing buttons bar. social media tools. why you the best at it.

Paid Content 212

Paid Content CMS Development Design Optimization 212

Vidyard

SEPTEMBER 11, 2015

In that case, we create video content on social media that points to their registration page (and, I also encourage them to find a video-friendly registration platform, like Picatic). Don is comfortable in front of a camera, and this video went on to become one of the most viewed items on the TLA Facebook page prior to the event.

Video Marketing 110

Video Marketing Landing Pages Microsite Social Media 110

Webbiquity

SEPTEMBER 19, 2012

Despite a shaky IPO last spring, Facebook remains the 800-pound gorilla of social media marketing, as it now approaches the billion-user mark. Though often associated with bands and brands, Facebook is viewed as the most effective social media tool (by a fairly large margin) by both B2C and bB2B marketers.

Paid Content 100

Paid Content Facebook Tools Best Practices 100

Albacross

JANUARY 17, 2020

It helps us collaborate more easily with our offices in different countries, and gives us a ton of useful tools such as automated emails, lead scoring, meeting booking tool, analytics & reporting, as well as managing our ads on LinkedIn and other networks. Jason Barry FeaturePeek. large sales forces (10s or 100s of reps), who.

Marketing Automation Services 122

Marketing Automation Services Top of Funnel Budget Programs Work Management 122

Outgrow

MARCH 4, 2020

They then created a Facebook page that allowed users to participate by submitting a proposal for a new potato chip flavor. They could then share these images on their social media. PepsiCo (Lay’s) also partnered with Facebook to change their usual ‘Like’ button to ‘I’d Eat That’. How Did The Campaign Do? million submissions.

Examples 52

Examples Outgrow Advertising Agencies Microsite 52

Webbiquity

OCTOBER 29, 2012

It also requires an active presence and network of relationships in social media, coverage in industry press, and carefully targeted online advertising to be where your prospective buyers are looking, when they are looking. are they more likely to use Facebook or a specialized discussion forum? What groups do they belong to?)

Paid Content 100

Paid Content Optimization SEM Microsite 100

Vidyard

SEPTEMBER 11, 2015

In that case, we create video content on social media that points to their registration page (and, I also encourage them to find a video-friendly registration platform, like Picatic). Don is comfortable in front of a camera, and this video went on to become one of the most viewed items on the TLA Facebook page prior to the event.

Video Marketing 65

Video Marketing Landing Pages Microsite Social Media 65

Vidyard

SEPTEMBER 11, 2015

In that case, we create video content on social media that points to their registration page (and, I also encourage them to find a video-friendly registration platform, like Picatic). Don is comfortable in front of a camera, and this video went on to become one of the most viewed items on the TLA Facebook page prior to the event.

Video Marketing 65

Video Marketing Landing Pages Microsite Social Media 65

Content Marketing Institute

MARCH 15, 2018

Keeping up with what’s new and exciting in social media can feel like a sprint. Just as you’ve mastered a new tactic or tool, one of the major social networks announces a new feature you need to wrap your head around. Like many other social channels, you can livestream using Instagram Stories. Facebook Canvas.

Marketing AI 107

Marketing AI Advertising Mediums Mobile Advertising Advertising Agencies 107

Customer Experience Matrix

MARCH 25, 2012

The mechanics were clear: a tool to generate HTML-based forms, surveys, banner ads, and social sharing links that could be used on Web sites or embedded in emails. I first bumped into Kwanzoo about a year ago at a conference trade show and was frankly puzzled at what they offered.

Advertising Channels 120

Advertising Channels Eloqua Ad Building Paid Search Agency 120

Convince & Convert

JULY 22, 2010

While many businesses are excited about opportunities to reach their customers on the social web, few actually believe they have done so successfully. Yet, despite the variance in their goals, they still share a number of similarities in their approach to the social web.

Social Media 128

Social Media Media Paid Search Agency Webinar Metrics 128

LeadSquared

JULY 31, 2019

Virtually everything from infographics to articles and microsites works. Don’t Ditch Networking. It is easy to be swayed by the massive viable lead figures you stand to gain through digital and social marketing. Nonetheless, it is important to learn the power of networking. Be sure to build a great network.

Lead Generation 52

Lead Generation Effectiveness Generation Marketing & Strategy 52

Webbiquity

JULY 26, 2010

SazBean ( Social Network Analytics Measurement Social Media ). B2B Social Media: Why Do Business Professionals Use Social Media? Why Use Twitter, Facebook & LinkedIn for Content Marketing? Measuring Outcomes in B2B Social Media – It’s Time to Start , May 9, 2010. What’s a Facebook fan worth?

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Biznology

FEBRUARY 23, 2015

CISCO : Has long been engaged in social media activity, often running campaigns alongside its ongoing engagement strategy. To demonstrate the extent to which this has impacted the company, it launched a new router using only social channels and saved an estimated $100,000. LINKEDIN : Had to be converted to social selling.

Case Study 80

Case Study Case Studies Studies Enterprise Management 80

Hubspot

FEBRUARY 15, 2017

The AVA Digital Awards are comprised of six major categories -- general digital marketing, web-based production, digital video creation, video production, audio production/radio, and pro bono -- each of which contain their own individual awards, like “podcasts” under audio production/radio, and “social campaign” under general digital marketing.

Paid Search Agency 68

Paid Search Agency Paid Content Advertising Agencies Budget Programs 68

Convince & Convert

JUNE 12, 2013

Beyond Simple Sharing on Corporate Social Accounts. He suggested that marketers should share it from corporate social accounts and with employees so they could choose to share if they wanted. Most companies have: Some sort of social media presence (be it Facebook, Twitter, LinkedIn, Pinterest, Tumblr, etc.).

Paid Content 150

Paid Content Promotion Media Paid Search Agency 150

Webbiquity

FEBRUARY 21, 2012

There have been numerous models proposed for social media and content marketing (including the Four C’s of Social Media Marketing model previously published here), but when all of the complexity is stripped away, social media marketing success comes down to two core elements: content and amplification. Microsites.

Social Media 100

Social Media Top of Funnel Social Marketing B2B Marketing 100