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Targeting B2B personas in the right channels to optimize campaigns

Martech

Cloud-based visual merchandising software company One Door teamed up with B2B marketing platform Influ2 to get more traction in their campaigns. Persona-specific and personalized ads. They also added some personal elements, like having a name in the personalized headline. Facebook opportunity.

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The latest marketplace updates you should know

ClickZ

Target promotes Lisa Roath to Executive Vice President and Chief Marketing Officer Lisa Roath previously served as Senior Vice President of food and beverage merchandising. The digital shopping experience will be available at Walmart.com/Live and on Walmart’s Facebook page for live streams of celebrity shopping carts.

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Sailthru Offers End-to-End Omnichannel Personalization for B2C Marketers

Customer Experience Matrix

The corporate home page says “Sailthru makes it easy to personalize every channel for every customer,” which is accurate enough. But plenty of other companies also help with omni-channel personalization. It can do similar tracking based on merchandise category tags from ecommerce systems. Sailthru is a good example. predictions.

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Nicolas Franchet, Head of Retail and E-commerce at Facebook: How to Combine Digital and Traditional Retail Marketing Channels [Podcast]

Crimson Marketing

Facebook owns 20% of that audience’s online time. In this episode of Moneyball for Marketing, Nicolas Franchet, Facebook’s Head of Retail and E-Commerce, Global Vertical Marketing, shares the nuances of the three online marketing components he says matter to digital media strategy for retailers. Digital Marketing Podcasts'

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Millennials vs. Gen Z: How Are They Different?

Salesforce Marketing Cloud

For brands and retailers, understanding the nuances and personality quirks of each generation is part of the fun — and part of the challenge. 48% of Millennials visit stores to get merchandise immediately compared to 39% of Gen Z. And 62% said they were more likely to join a loyalty program if the rewards were personalized.

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7 Digital Trends Defining B2B Social Media Marketing in 2024

sagefrog

Facebook’s Advantage+ leverages AI to dynamically refine ad targeting based on pixel data, conversion history, and audience engagement. In 2024, we’ll see more creativity with videos, such as posting clips on Facebook or LinkedIn to funnel new subscribers to your YouTube channel.

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Finding the Balance: Using Personalization Technology to Welcome New Visitors and Bring Them Back

Martech Advisor

As you might expect, personalizing the experience is very different for new customers in comparison to existing customers. Unlike personalizing for returning customers, a brand has no information about a new shopper at all, and therefore, the ability to serve contextually relevant experiences is made that much harder.