Scoop.it

JANUARY 12, 2023

Although Facebook was originally created to help people connect with friends and loved ones, it has now evolved into a powerful marketing platform. But simply using Facebook for the sake of using it doesn’t help you get the results you want. Join Different Facebook Groups. Run Facebook Ads. Signup for a Business Page.

Promotion 86

Promotion Facebook Tips Brand Identity 86

Biznology

JULY 25, 2017

Facebook is pretty good at making everything you share look pretty good all on its own — until it doesn’t. They keep it through thick and thin until — and only until — you manually scrape (rescrape) the original source page via a URL using the Facebook Sharing Debugger. I am and you can be, too! First post!

Facebook 175

Facebook Tools Content Marketing Content 175

Anyword

JULY 12, 2021

Facebook Ad Tools Turn Clicks into Cash. Many marketers spend lots of money and time on Facebook ads but don’t see a great result. Well, that’s not surprising, because making sure that Facebook ads are optimized is a difficult thing to do – just clicking the “Boost” button is no guarantee that you will see a lift. AdEspresso.

Marketing AI 105

Marketing AI Budget Programs Facebook Paid Search Agency 105

Convince & Convert

NOVEMBER 6, 2017

However, while people are increasingly familiar with live video—particularly thanks to Facebook Live—there is still hesitation from companies in adopting this strategy to grow their business. When I speak with B2B companies about Facebook Live, they claim it’s only something for B2C companies and celebrities. I disagree.

Facebook 225

Facebook Paid Search Agency Companies B2B 225

Contently

NOVEMBER 8, 2016

I reached out to five tech companies for this story: Facebook, Twitter, Snapchat, Medium, and WordPress. Medium and WordPress are the obvious ones: They’re both well-known content management systems. Facebook asked to comment only on background, which defeated the purpose of receiving the brand’s thoughts.

Facebook 162

Facebook Social Networks Advertising Mediums Mobile Advertising 162

Hubspot

AUGUST 24, 2020

According to a recent study from Statista , Facebook has an estimated 2.7 A well-maintained Facebook presence is central to many — if not most — companies' social media strategies. The History of Facebook Ads. 2004: Facebook first starts generating ad revenue with its "Flyers" project. Image Source: Business 2 Community.

Paid Search Agency 101

Paid Search Agency Facebook Ads Mobile Advertising 101

Webbiquity

JUNE 20, 2023

By weaving together compelling visuals and concise storytelling, explainer videos are the perfect medium to grab your audience’s attention and immerse them in the world of your solution. With Facebook Live, LinkedIn Live, and other streaming platforms, you can also take advantage of the power of social media to reach an even broader audience.

Webinar Metrics 309

Webinar Metrics Demand Work Management Video Marketing 309

Convince & Convert

JULY 28, 2015

“We use all of our Facebook ads budget to get more Likes on our page.” ” My medium answer was “Hell, no.” ” Here’s my longer answer, and the 5 reasons you shouldn’t use Facebook ads to drive new page Likes. Ultimately, you want your Facebook audience to click on something right?

Facebook 166

Facebook Advertisements Advertising Buy 166

FMG Suite

DECEMBER 1, 2021

Even though a new social platform seems to launch every day, Facebook still reigns supreme in audience size. And when it comes to the most effective way to communicate on Facebook, video is still your best option. The following are some pointers for creating more engaging Facebook videos that produce results.

Facebook 52

Facebook Video Marketing Optimization Tagging 52

Martech

APRIL 1, 2024

There are many possibilities, depending on the human user’s industry and main objectives: Before we start, in addition to your other context, you work for a growing small-to-medium-size consumer business. Context) In addition to your other context, you work for a growing small-to-medium-size consumer business. Understood?

Paid Content 89

Paid Content Campaigns Allocation Marketing AI 89

RebelMouse

MARCH 30, 2021

Facebook Instant Articles are a great Facebook feature, but sometimes there can be issues that need to be addressed. Is Facebook Page ID Configured?: If it isn't, you can add your Facebook Page ID using the Global Settings page in Layout & Design Tool. Is Facebook Page Token Configured?: FB IA Approved Status?:

Facebook 52

Facebook API Validation Ideal Customer Profiles 52

Sprout Social

JUNE 30, 2019

When it comes to social media marketing, Facebook is the big guy on campus. As of June 2019, Facebook has grown to have 2.38 Over the past decade, Facebook has redefined the way we look at social networks and also expanded the possibilities of social media for businesses. Instagram vs. Facebook by statistics.

Facebook 100

Facebook Marketing & Strategy Social Networks Best Practices 100

Buffer

NOVEMBER 27, 2018

And just as popular culture, music, and fashion move on, Facebook should too. For nearly a decade, the News Feed was the jewel in Facebook’s crown. Facebook was meant to help people stay connected with those closest to them. ” And that should be a big worry for Facebook. This wasn’t the way it was meant to be.

Facebook 111

Facebook Business Paid Search Agency Mobile Advertising 111

Contently

NOVEMBER 7, 2016

Last week, Facebook announced that it had reached 1 billion mobile-only monthly users. Per eMarketer, time spent with every medium —including advertising giants like TV, radio, and print—has been colonized by mobile devices. Almost all the gains are going to Facebook and Google. Everyone else combined for a 3 percent loss.

Facebook 128

Facebook Rules Advertisements Advertising 128

Hubspot

SEPTEMBER 27, 2019

Setting up events on Facebook is a fairly straightforward process. Facebook has a website feature that allows users to organize social gatherings called Facebook events. Facebook has a website feature that allows users to organize social gatherings called Facebook events. Image Source: Facebook.

Facebook 69

Facebook Best Practices Mobile Advertising Display 69

Metadata

OCTOBER 6, 2021

When you hit the sweet spot of the right audience, right social channel, right ad and right offer, there really isn’t a better advertising medium for B2B. How to look at the data LinkedIn vs. Facebook for B2B marketing What are the best CTAs? LinkedIn vs. Facebook for B2B marketing. How long should your ad text be? Lead quality.

Cost per Lead 78

Cost per Lead Paid Social Agency Advertising Benchmark CPL 78

Webbiquity

AUGUST 4, 2020

Email will likely be your primary medium for driving registrations. BigMarker makes it easy to stream video feeds, slides, videos, and screen shares to Facebook and YouTube Live, and integrates with popular tools like Salesforce, HubSpot, MailChimp , and Drip. Presenting results of original research is often a strong draw. GoToWebinar.

Webcast 363

Webcast Webinar Metrics Marketing Automation Services Enterprise Management 363

Hubspot

MAY 18, 2016

Take a look at Medium, and you’ll find a passionate community of smart people who love great content: you’ll see commenters, sharers, and writers who are seeking out a forum to share their thoughts. Founded by Twitter co-founder Evan Williams in 2012, Medium has created an entire social media ecosystem around thoughtful, engaging content.

Advertising Mediums 40

Advertising Mediums Paid Search Agency Companies Media 40

Navigate the Channel

NOVEMBER 21, 2023

Research tells us the top two social media platforms for farmers are Facebook and YouTube, let’s look a little deeper at how a paid social media effort on those platforms may support your communication efforts. Therefore, Facebook has good advertising options, audience targeting options and robust analytics through the Facebook Ads Manager.

Paid Content 122

Paid Content Paid Social Agency Social Media Advertisements 122

Martech

OCTOBER 12, 2022

GA4 is based a lot around source, medium, as well as campaign and things like that,” says Colleen Harris. “So So it’s becoming a time where UTM tagging of more than just source medium is necessary for all of your strategies. utm_medium — Identifies the medium of the traffic. By using elements called “UTM parameters.”

Marketing Analytics Tools 113

Marketing Analytics Tools Tagging Analytics Google 113

Zoominfo

JULY 21, 2020

“Examples include Facebook, Microsoft, Nutanix, and Electronic Arts.”. Visit Medium to read the full article. As a quick refresher, seed and angel rounds are small amounts and help a startup get off the ground.

Zoominfo 225

Zoominfo Startups Advertising Mediums Paid Search Agency 225

Marketing Insider Group

DECEMBER 18, 2019

One way is to be on the right channels, and for B2B marketing that means tapping into the power of the B2B big three: Twitter, Facebook, and LinkedIn. The numbers are in from the 2020 B2B Marketing Mix Report and there’s a true standout social medium: LinkedIn. The Most Trusted Channel. So which one is most trusted? Tapping into Trust.

Social Media 328

Social Media B2B Thought Leadership Media B2B 328

Content Standard

FEBRUARY 4, 2016

The Medium Is the Message. Canadian social theorist and philosopher Marshall McLuhan’s most famous quote is “The medium is the message.” the medium. So, the light bulb is the medium that manipulates the message (the room). carries and manipulates the message (Shakespeare), the medium becomes the message.

Advertising Mediums 40

Advertising Mediums Content Youtube High Quality Lead 40

Content Standard

FEBRUARY 4, 2016

The Medium Is the Message. Canadian social theorist and philosopher Marshall McLuhan’s most famous quote is “The medium is the message.” the medium. So, the light bulb is the medium that manipulates the message (the room). carries and manipulates the message (Shakespeare), the medium becomes the message.

Advertising Mediums 40

Advertising Mediums Content Youtube High Quality Lead 40

Hubspot

SEPTEMBER 18, 2019

While Facebook, Instagram, and Snapchat seem like incredibly different platforms, there's one thriving feature that all three have in common: Stories. We've seen that Gen-Z and millennials are flocking to apps like Instagram and Snapchat, while multiple generations continue to use Facebook. But, don't write Facebook off just yet.

Facebook 78

Facebook Custom Publishing Social Media User-Generated Content 78

Hubspot

MAY 21, 2018

We ran thousands of dollars worth of tests with Facebook Ads Manager to see how video stood up to other types of content -- when it worked, when it didn’t, and how to optimize its performance. The first question we set out to answer was: do videos really perform better than images in Facebook ads? You can set up A/B tests in Facebook.

Facebook 78

Facebook Paid Search Agency Video Marketing Ads 78

Convince & Convert

MAY 6, 2011

Last week, Facebook celebrated the one year anniversary of the “like&# button, the popular successor to the “fan&# button, and the tip of the spear of its Open Graph gambit that it hopes will allow it to become the plumbing of the Web. But in the eyes of Facebook, my preference is the same. I like the band Fleet Foxes.

Facebook 149

Facebook Advertising Mediums Relevance Promotion 149

Marketing Insider Group

MARCH 16, 2021

It’s an interruptive medium and is an outbound approach to brand promotion. You can put these ads where you think your buyers are online or on other mediums. Content marketing is a strategic process wherein brands consistently publish content that their audiences want to consume. Advertising is much different and comes in many forms.

Advertising Agencies 341

Advertising Agencies Advertisements Advertising Paid Search Agency 341

Biznology

OCTOBER 3, 2017

To wit, I have been experimenting with Blog2Social , a WordPress plugin that makes immediate crossposting and social media sharing—as quickly as at the exact moment of posting—directly to Twitter, Facebook, Google+, LinkedIn, Xing, Tumblr, Medium, Torial, Instagram, Pinterest, Flickr, Diigo, Reddit, and Bloglovin a breeze.

Blogger 180

Blogger Planning Advertising Mediums Tagging 180

Directive Agency

OCTOBER 21, 2016

Are you trying to get started with Facebook advertising but struggling to determine exactly where to start? With so many campaign options and strategy that can be implemented, it’s a little terrifying to dive into Facebook advertising. This is one of the most effective features that Facebook offers through it’s advertising.

Tactics 70

Tactics Facebook Brand Identity Branding 70

Metadata

OCTOBER 6, 2021

When you hit the sweet spot of the right audience, right social channel, right ad and right offer, there really isn’t a better advertising medium for B2B. How to look at the data LinkedIn vs. Facebook for B2B marketing What are the best CTAs? LinkedIn vs. Facebook for B2B marketing. How long should your ad text be? Lead quality.

Cost per Lead 52

Cost per Lead Paid Social Agency Advertising Benchmark CPL 52

Contently

JANUARY 20, 2017

Sean Blanda: Medium, and The Reason You Can’t Stand the News Anymore. Lately, I’ve been contemplating starting a dating site exclusively for people who enjoy 16-minute reads on Medium about the future of media revenue models. Bloomberg: This Team Runs Mark Zuckerberg’s Facebook Page.

Facebook 60

Facebook Advertising Mediums PR Domain 60

Liveintent

DECEMBER 13, 2022

And as the industry looks to 2023 and beyond, eMarketer predicts that Walmart, Instacart, and Amazon will capture the majority of digital ad budgets ( $61.15bn by the end of 2024 ) — a significant departure from years past when tech behemoths Google, Facebook, and Microsoft, claimed most advertising budgets. The power of email newsletters.

Spending 114

Spending Ads Advertising Agencies eCommerce 114

Hubspot

OCTOBER 18, 2018

Oh, Facebook. And yet, many Facebook users, marketers, and SMBs have found it so very, very hard to leave the site. This phenomenon has been measured before in some of our research , which month-over-month reflects a general sentiment among users to stick with Facebook, despite its many issues. Source: Facebook.

Paid Content 68

Paid Content Facebook Television marketing Correlation 68

Hubspot

JANUARY 17, 2017

While a lot of content discovery still happens through search, more and more people are consuming articles directly from platforms like Medium, Facebook, and podcasts. Medium has done a remarkable job with editorial curation and a loyal readership has followed, with a lot of this being driven by mobile. It wasn’t always pretty.

Advertising Mediums 28

Advertising Mediums Peer-to-peer Correlation Hubspot 28

Vidyard

MARCH 22, 2016

For the last decade, the social option has lived almost exclusively in the land of YouTube, but since last year, Facebook has officially become a player in the video field. November 2015 marked the first month where more videos were uploaded to Facebook than posts containing links to YouTube. There is a New Kid in Town.

Paid Content 50

Paid Content Youtube Paid Search Agency Facebook 50

Engagio

JULY 29, 2021

As a marketing medium, guest posting has become more complicated over time. Forgetting Facebook. While there are certainly different tactics and mediums to use, there are specific channels that serve both, despite your preconceptions otherwise. Take Facebook: the archetypal B2C platform, right? Following the pack.

B2B Marketing 133

B2B Marketing Marketing & Strategy Marketing Strategy B2B 133