strategy 
The Effective Marketer
JANUARY 31, 2012
Note: This is a guest post by Brad Shorr is Director of Content & Social Media for Straight North. Participating in social media is time consuming, so it’s only natural that people look for shortcuts. Fully automatic feeds publish to a social media platform without any human intervention. How to Avoid Automatic Feeds.
The Effective Marketer
JULY 21, 2009
Taking the plunge into social media may not be the right thing for you Social media is just another media Experts, personalities and false prophets are all clamoring that social media is king. The same questions you would ask before using any marketing tool available you should also ask of the Social Media tools.
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The Effective Marketer
MARCH 7, 2009
The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking How to Use Social Media – Lessons from AMA Digital Conference This past Friday (March 6) the AMA Tampa Bay chapter hosted an incredible full day event called the Digital Marketing Conference.
The Effective Marketer
APRIL 26, 2012
Is great to see scientific research being done on social media, viral videos, and marketing in general (see previous post on the New Science of Viral Ads ). 4: The seeding strategy , which determines the initial set of targeted consumers chosen by the initiator of the viral marketing campaign. The Optimal Seeding Strategy.
The Effective Marketer
JANUARY 19, 2012
I’d recommend a strategy that links pond’s cold cream to matrimony– a veiled promise. Leveraging Social Media for Market Research. But how about using social media? That includes paying attention to comments on your blog , using your Facebook Fan Base to test new ideas, monitoring Twitter feeds, and more.
The Effective Marketer
MAY 9, 2011
Besides the rise of social media as marketing channel, the emergence of marketing technology, more specifically Marketing Automation systems, in which you can configure the automated distribution of content to customers and prospects has been changing the way marketers see and create conent. What used to be clear roles (i.e.
The Effective Marketer
NOVEMBER 18, 2011
Even the receptionist with her Facebook updates is creating content. If you are thinking about putting together a social media policy, for example, it would have to follow the brand strategy for your company. You’re not doing passive marketing anymore, you’re actively seeking out, enticing, educating, and engaging your audience.
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