B2B Marketing Traction

OCTOBER 6, 2011

Are you thinking of implementing the newest marketing tactics, such as social media, in your next marketing campaign? “Good to Great companies set their goals and strategies based on understanding; comparison companies set their goals and strategies on bravado.” What do their customers do on Facebook?

Planning 100

Planning Marketing Plans Ideal Customer Profiles Linkedin 100

B2B Marketing Traction

NOVEMBER 18, 2015

A client recently asked me which visual social media platform should they choose – Instagram or Pinterest. So, use great images or photos when you share on LinkedIn, Facebook and Twitter, but you should also think about expanding into some new social media platforms. Both Need a Strategy to Get Marketing Results.

Enterprise Management 120

Enterprise Management Work Management B2B Marketing Marketing Management 120

B2B Marketing Traction

JUNE 28, 2012

I have categories for Social Media , Marketing Execution , Marketing Planning , Marketing Research and Analysis , Marketing Strategy and more. I blogged a lot about social media, and I decided that visitors to my blog may land on a post about Facebook or another specific social media platform and want to know more.

Social Media 100

Social Media Blogger CMO Privacy 100

B2B Marketing Traction

MAY 30, 2014

Your business must show up consistently across online platforms, including your website and social media. An un- or poorly-branded company page on social media shows that you’re not consistent. Engaging people with your human side in social media? Learn More About Being Human in Marketing / on Social Media.

B2B Marketing 100

B2B Marketing Product B2B Trust Marketing 100

B2B Marketing Traction

DECEMBER 9, 2014

Connect with industry thought leaders, editors at publications, potential partners on appropriate social media. If you need to reach both partners and the media as well as end users, you may want to connect on LinkedIn and Facebook or other platforms popular with consumers such as Instagram and Pinterest. Some Rights Reserved.

Planning 100

Planning Startups Advertising Agencies Marketing & Strategy 100

B2B Marketing Traction

JULY 8, 2015

There is an art to getting followers and engagement on social media platforms like LinkedIn. A colleague recently emailed me a question about how to get results from social media. The social media platform in question is LinkedIn. Adding value as a marketing strategy is a really important concept to grasp.

Linkedin 100

Linkedin Work Management Marketing Management Planning 100

B2B Marketing Traction

DECEMBER 13, 2012

See my previous post related to this, Why Your Marketing Plan Needs A Content Strategy, Not Just SEO. Increase social media connections and engagement. A well-written blog with consistent posts can do wonders for driving traffic to your website. Use new ways of presenting online content. Watch trends in mobile marketing.

Planning 100

Planning Marketing Plans Paid Search Agency Marketing & Strategy 100

B2B Marketing Traction

NOVEMBER 7, 2011

Read more about Blue Ocean Strategy in my blog posts, 3 of My Favorite Strategic Models and Why B2B Marketers Need Blue Ocean Strategy.). Skilled in new marketing tactics like social media and inbound marketing , but is not dogmatic about any tactic. If your CMO for Hire announces, “You need to be on Facebook!”

CMO 100

CMO Paid Search Agency Effectiveness Cross-Selling 100

B2B Marketing Traction

JUNE 6, 2014

This post includes information on the ideal length for other social media, including Tweets, Google+ updates, Facebook and more, so it’s well-worth reading. If you need help with your digital or social marketing strategy, content marketing execution, contact New Incite today. What will serve your purpose?

Opinions 100

Opinions Blogger Stats Paid Search Agency 100

B2B Marketing Traction

JULY 2, 2014

Including a key image at the top makes the blog post more attractive and ensures that when you share the post on social media such as LinkedIn and Facebook, there is a great thumbnail image that makes the link to your post stand out. Do you need a blogging strategy, plan and a place from which to blog? This surprised me!

Opinions 100

Opinions Paid Search Agency Studies Blogger 100

B2B Marketing Traction

OCTOBER 12, 2011

Tweets, LinkedIn and Facebook status updates. Once you post your content online, tell your followers on social media about it (see my previous post about this, How Social Media Feeds Your Online Marketing Machine ). What kinds of content will fuel your online marketing machine? Here are some ideas: Blog posts. Press releases.

Online Marketing 100

Online Marketing Planning Paid Search Agency Content 100

B2B Marketing Traction

OCTOBER 13, 2011

It’s constantly changing, including the shift from SEO (search engine optimization) to SMO (social media optimization). Marketing Technology. Today as a CMO, marketing consultant or agency, you need to understand and use technology.

Copywriting 100

Copywriting Optimization Marketing Management CMO 100

B2B Marketing Traction

OCTOBER 18, 2010

See the example in my previous blog post, Why B2B Marketers Need Blue Ocean Strategy ). Integrate Social Media into Your Marketing Plan. Social media is not a panacea , but it is essential to B2B marketing success. A strategic social media presence is key to getting found online.

SWOT 100

SWOT Marketing Management B2B Marketing Planning 100

B2B Marketing Traction

OCTOBER 18, 2010

See the example in my previous blog post, Why B2B Marketers Need Blue Ocean Strategy ). Integrate Social Media into Your Marketing Plan. Social media is not a panacea , but it is essential to B2B marketing success. A strategic social media presence is key to getting found online.

SWOT 100

SWOT Marketing Management B2B Marketing Planning 100

B2B Marketing Traction

OCTOBER 12, 2012

Quality content on your site and sharing that content on quality social media sites (NOT content farms) so that others like it, comment on it, and begin to follow you as a subject or industry thought leader. There are some optimization elements that should be built into every site, but the critical factor now is content.

Internet Marketing 100

Internet Marketing Pricing Price Consulting 100

B2B Marketing Traction

NOVEMBER 9, 2009

This book discusses why trust is important for social media – a must read if you’re thinking of getting into Facebook, Twitter, LinkedIn and blogging, and a great read if you’re already into these networks and activities or even if you consider yourself an expert. In social media, human is the new black.”. “Be

Consulting 100

Consulting Trust Marketing Social Networks Social Media 100

B2B Marketing Traction

MARCH 10, 2010

Now, in social networks such as LinkedIn, Facebook and Twitter, people choose whom they want to follow. Save the 4th dimension for Facebook.” ” (In my opinion, you could let loose a 4th dimension on Facebook, but set up your privacy settings so that your work connections don’t see that). Don’t be 2D!

B2B Marketing 100

B2B Marketing B2B Social Networks Opinions 100

B2B Marketing Traction

MARCH 10, 2010

Now, in social networks such as LinkedIn, Facebook and Twitter, people choose whom they want to follow. Save the 4th dimension for Facebook.” ” (In my opinion, you could let loose a 4th dimension on Facebook, but set up your privacy settings so that your work connections don’t see that). Don’t be 2D!

B2B Marketing 100

B2B Marketing B2B Social Networks Opinions 100

B2B Marketing Traction

OCTOBER 1, 2009

What if your prospects are (like me) overwhelmed by email and prefer to hear from you on Twitter, Facebook or via an RSS feed to your blog? I have un-followed people on various social media platforms and unsubscribed from email newsletters when I am being tortured – by a steady drip of boring, non-value-add, sales pitches.

Psychographics 100

Psychographics Campaigns Planning RSS 100

B2B Marketing Traction

MAY 19, 2015

They systematically posted multiple tweets for each blog post and one post each on LinkedIn, Google+, and Facebook to get the blog post link in front of followers. They sent an email announcing new content and followed with a second email to the recipients who didn’t open the first email.

Work Management 100

Work Management Marketing Management Budget Programs Paid Search Agency 100