Trending Sources

Facebook content strategy is a time bomb for inbound marketing

grow - Practical Marketing Solutions

Every time I write a post that takes a slightly contrarian view to the status quo, I get hammered by the entrenched pundits who spin this into “Mark is saying that marketing is dead”…  or social media is dead … Or that kittens are bad. The economics of the social media platforms like Facebook and LinkedIn are also driven by content, but their metrics are different.

Why “rich content” is central to your social media strategy

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Today I’m going to explain that not all content is created equal … that there is a certain kind of content you MUST have in your marketing strategy. Would I have been found by the New York Times reporter if I had only posted my ideas about social scoring on Facebook? But first, I need to tell a story. Several years ago I became interested in a company called Klout.

Why social media strategy should NOT start with a drive for Facebook fans

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Why does every social media strategy seemingly start with a company cajoling people to come “like” their Facebook page? This post will explain why that is usually a bad strategy if you are aiming at creating long-term, loyal customers. I’ve been honored to be selected to help judge a global company’s internal social media competition.

Four ways Facebook Instant Articles will dramatically impact marketing

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Facebook announced it would open up Instant Articles -– formatted and optimized to load almost immediately -– to any publisher  without a special approval process. To make it effortless for even small bloggers, Facebook announced in a post this week that it is teaming up with WordPress for a plugin that allows us to publish from our blog directly to Facebook. Time will tell. 3.

Content Marketing Playbook: Strategy and Roadmap

Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. rise as a media powerhouse in its own right. stalwarts like Facebook, Twitter, and LinkedIn to emerg- ing platforms such as Instagram, Pinterest, and Tumblr. documented strategy, and those that don’t paying dearly. percent of those who have a documented strategy rate. only have a verbal strategy.

The Basics of B2B Social Media Marketing Strategy

Webbiquity

Although more than three-quarters of B2B technology marketers use social media to market their products, less than half say they can tie social channels to revenue generation for their businesses. But it may also be a problem with basic B2B social media marketing strategy. Cross-Platform Social Media Strategy. Platform-Specific Social Strategy.

Does everybody need a social media strategy?

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As the hype of social media begins to die down and companies re-evaluate their efforts with a steely-eyed look at the cost versus benefits, I think it is time to re-visit this important question: Does every company really need a social media marketing plan? So to help answer it, I looked at a few companies with brands that might not be natural fits for a social media presence.

5 Ways User-Generated Content Amplifies Your Social Media Strategy

B2B Marketing Insider

Social media brings online conversations to life. According to a research study, 74% of all Internet users use social media. So, whether you strive to connect with a few customers or millions, it’s time to move your marketing efforts to platforms, like Twitter, Facebook, and Snapchat. And with social media, content emerges. Social Media Social Media Campaigns

Your social media strategy plan: Where do you START?

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And by the way, your social media initiative doesn’t start with a Facebookpage. Marketing strategy I know this seems so basic but there is no way to have an effective social media marketing strategy if you don’t have a company marketing strategy to begin with … and many companies don’t! Marketing strategy. Social media lead team.

A Social Media Strategy for B2B Marketers

B2B Marketing Traction

Some business to business (B2B) marketers are still hesitant about investing in social media. They may view social media as a business to consumer (B2C) activity or they think that their target audience isn’t on social media. It is on social media that marketers are able to share content, and content marketing is what helps buyers find you online. Facebook.

21 Fantastic Facebook Marketing Guides

Webbiquity

marketers have a love-hate relationship with Facebook. On one hand, not only is it an easy-to-use, low-cost platform with more than a billion members, but 77% of B2C companies and 43% of B2B vendors have acquired customers from Facebook, and the world’s largest social network drives 20% of all internet page views. What are the best page apps for Facebook today? Hell Yes!

Content Marketing 2016: Staffing, Measurement, and Effectiveness

fully formed media company. from traditional media outlets. energy drinks or dishwashers to legacy media giants. content efforts, building out cohesive strategies that. as media company.” distribution channel, while Facebook was the most. According to PQ Media’s “Global. Strategy, at 19 percent, was a more popular answer. The right strategy.

Adding fuel to the fire: How important is Facebook?

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A new survey adds more fuel to the swirling debate about how social media usage is changing, especially among teens. However, you need to dig into the nature of the research before making conclusions about the implications for marketing strategy. The research does not necessarily say teens are moving away from Facebook. How important is Facebook? The rest of the story.

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Why conversation hierarchy is important to your marketing strategy

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One of the biggest challenges I face as a marketing strategist is unrealistic customer expectations when it comes to social media marketing. Could you become a social media sensation? Here is the business case for Facebook in just one sentence: “Come waste time with me.” ” Nobody HAS to spend time on Facebook. Could you become a social media sensation?

Facebook and Snapchat at war, and four other groovy media trends

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Facebook and Snapchat and content wars. Listen in for some TREMENDIFIED new insights on: Snapchat rejected Facebook’s takeover bid last year. Watch out for this ZUCKERFICATION of Facebook Messenger. Facebook and Snapchat … AT WAR? Related Stories Snapchat for the win Social Media Believe it or NOT!!! Facebook and Snapchat and content wars.

Coming clean on Facebook reach

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Is there any greater source of emotional debate and mis-information on the web today than Facebook reach? recently had a little debate on this subject with a person who wrote a glowing article on the promise of Facebook reach — despite what appears to be pretty bad news in this corner of the web. “I’m tired of so much negativity about Facebook,” he said.

Content Methodology: A Best Practices Report

and media formats. Yet roughly two-thirds of marketers create content without any documented strategy ,1. Landscape Channel and Media. Continuous Improvement When organizations publish content, they venture into the world of media. for their audience’s attention, including major publishers and media companies. Identify which strategies are working best for.

Social media “engagement” is not a strategy

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They made fun of measurement, strategy, objectives and any hint of trying to monetize a social media effort.  I know that sounds weird today, but it’s true. The mantra was “Social media is not about your stupid company. Today, social media is being mainlined into the traditional marketing, PR and advertising initiatives, for better or for worse. Here we go.

Wasting your ad money? All Facebook fans are unequal

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By Brooke Ballard, {grow} Contributing Columnist What if you were given $20,000 to acquire new fans on Facebook? But is there strategy in trying to acquire new fans on Facebook? Just a few months ago I was begging for more Facebook ad dollars for my client accounts and our own unique page simply because Facebook said so. Sounds thrilling, right? Guess what?

Content Marketing Strategy? Think Like A Reporter

Webbiquity

However, companies with a documented content marketing strategy are three times as likely to say their efforts are “very” or “extremely” effective as those without one. So—creating a content marketing strategy is vital. These same six questions can provide the basis for formulating your content marketing strategy. The Reporter’s Questions.

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25 ideas for your social media network strategy

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Behind every social media strategy you have to have a content plan and a network plan. Plus, unlike other social media platforms, you can build an audience on Twitter even if your contacts don’t follow you back. Building your social media network. Here are 25 ideas to think about for building your own network strategy through Twitter: 1)     Basic Search.

Evangelizing a Content Marketing Program

brands experiencing declining social media effective- ness and came to a clear conclusion: " We’ve reached a tipping point where. strategy for making it happen, a detailed road- map to guide you forward, and a plan for how. documented strategy, but 54 percent of those. marketers with strategies identified their efforts. when planning their content strategy, and that’s a.

What will replace Facebook? Six considerations

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A question I often receive in my classes and talks is “What will replace Facebook?” We look to history to see the progression of upstarts replacing established companies — didn’t Facebook replace MySpace? — and of course assume there is a new idea out there somewhere waiting to unseat Facebook as the leading social network. Facebook.

Generating Leads from a Facebook Fan/Business Page Engagement Strategy

NuSpark

Facebook and B2B lead generation.  Have you considered Facebook as a channel for lead generation?  Yes I know the jury is still out, but you can’t deny the power of Facebook as it relates to brand building and audience reach.  In 2011, 70 percent of B2B marketers used Facebook to share content with their networks, a 30 percent increase over the previous year.

How to Create Your Facebook Ads Strategy

WindMill Networking

Facebook ads work. Just ask one of the many brands that have used Facebook to successfully connect with their target market. Through a combination of thoughtful strategy and compelling ad content, brands from diverse industries can reach their market and communicate their brand’s value on this platform. However, like any type of success, effective Facebook […].

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The Business Case for Buying Facebook Likes

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Perhaps the most prestigious symbol of social proof today is the Facebook “Like.”  Among many companies, there is a Facebook arms race in progress as competing brands do anything necessary to gain the upper hand on this important metric. As you might predict, an underground market has emerged that will happily sell you manufactured Facebook Likes. The essence of social proof.

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Staffing and Launching Your Content Marketing Program

program and drawn up a strong strategy; few, however, have successfully executed and seized that opportunity. Media is changing marketing (and vice. media content is a diverting activity that rarely resembles. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY14 At Contently, we talk a lot about “building a better media world,” which. media experiences. So was I.

Facebook, You’ve Failed Us

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There is an unsettling buzz about the future of Facebook. Some analysts report that Facebook usage is declining , or at least  slowing in some parts of the world  and if that is true, it is a problem of Facebook’s own making. The Facebook is foremost a place to connect with family and friends. Secondarily, Facebook provides a place for self-expression.

Video ads: Facebook or YouTube?

Vidyard

The most common types of video ads are previews before another piece of video content, ads in search engines, or paid media on social. For the last decade, the social option has lived almost exclusively in the land of YouTube, but since last year, Facebook has officially become a player in the video field. Facebook has been on the rise in video for the past year. Get the Guide.

Facebook Tag Bombing is the new telemarketing

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This is a post that is probably going to p**s some people off, but it must be said. I am increasingly being tagged in stupid Facebook posts like this one: What’s your favorite flavor of lollipop? It seems to be coming from the social media gurus and demi-gurus. It seems to be coming from the social media gurus and demi-gurus. Perhaps that surprises you? Why would they?

6 Factors that turn social media strategy into RESULTS

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After working as a marketing consultant for more than a decade, I know how exhilarating it is when a client really executes well on a strategy. ” When I hear that question, I know my client is not ready to commit to the organizational change needed to make a social media strategy work. Everyone has a Facebook page. “Can you just do this for us?” Tweet.

B2B Marketing Trends for 2016

Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. more true, apparently, than in social media. social media. strategies and activities moving forward. B2B Marketing.

The Nine Best Facebook Marketing Tools

Webbiquity

Along with Google, Facebook is one of the giants of the Internet. According to recent research , 71% of all Internet users have a Facebook profile. 96% of B2C and and 88% of B2B companies use Facebook for marketing. Here are nine of the most popular tools for enhancing Facebook marketing efforts. ” —  Social Media Examiner. Social Media Examiner.

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A B2B Reaction to Facebook Reactions

Social Media B2B

Facebook updated their like buttons to now include five more emotions, so instead of just liking your B2B posts, your customers and prospects can more fully express themselves. While this certainly works on the web version of Facebook, the definitely feels like a mobile-centric update. This has caused many B2B companies to even question if Facebook was the social network for them.

Your 2013 Social Media Strategy: Grow a Pair.

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There is an infection overwhelming social media strategy development and the virus is fear. just read a number of reports all showing how CMO’s are still confused about what to do about social media. And I can report that the overwhelming reaction to social media by many successful companies is: “Can we please just make this go away!” Really? Please.

5 Psychological Concepts That'll Strengthen Your Social Media Strategy

Hubspot

However, social media is changing more than just our immediate behavior. Think about it: We’ve all seen the infamous commercials illustrating the effects of various illegal substances on your brain, but most of us haven’t considered how seemingly innocuous things like social media can have a strikingly similar effect on both our minds and behaviors. Social Media Daily Canonical

B2B Marketing Trends for 2016

Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. more true, apparently, than in social media. social media. strategies and activities moving forward. B2B Marketing.

Social Media Explained. Really.

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With every client I meet, every class I teach, and every speech I give, there is always a group of people who desperately need to understand social media marketing but don’t have the time to do it. If you are thinking to yourself, “This world does NOT need another social media book,” you’re partially correct. But this is not just another social media book.

The future of content marketing strategy

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Two years ago I would have introduced Jay as a blogger but that is not nearly sufficient enough to describe America’s foremost new media mogul. In the past 24 months Baer has introduced rapid short-form videos, a new curated content property, five new podcasts and flurry of new publishing innovations on channels like LinkedIn and Facebook. The myth of audience overlap.

It may be time to drop your annual marketing strategy

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Here is my company marketing strategy: Assess, React and Shift. No annual marketing strategy? Organic reach on Facebook has plummeted for most businesses in a matter of months. Are you adjusting tactics or are you locked into a strategy that isn’t working? even heard of new ways the dating site match.com is being cleverly used as a social media marketing channel!

Are you ready for the mega-shift from social media to private media?

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Snapchat is a juggernaut with the 18-24 age group, now earning more daily check-ins than Facebook. ” Facebook is the social network for most of the world, yet their major investment is in the development of private Facebook Messenger, including bots that would help companies scale “human” interaction through the service. The rise of private media.

B2B Marketing Trends for 2016

Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. more true, apparently, than in social media. social media. strategies and activities moving forward. B2B Marketing.

The 6 critical questions guaranteed to drive your social media strategy

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If you made ladders for a living and sold them to big chain stores, how much of your budget should you spend on social media marketing? This was a real question posed to me by a reader last week and as I walked her through the six key questions that lead to social media strategy I thought this would be useful information to share with you. ” Nobody HAS to be on Facebook.