Paul Gillin

AUGUST 4, 2011

In my work with B2B organizations, the question of how to use Facebook is invariably front and center. This Is despite the fact that numerous surveys have shown that Facebook is one of the least effective social networks for B2B marketing. Storage maker EMC makes particularly good use of Facebook’s “Welcome&# page.

Facebook 50

Facebook B2B Marketing Rules Salesforce.com 50

Paul Gillin

JULY 14, 2010

Social media has turned the corner in the last two years. Twitter and Facebook badges are now everywhere, and a company that is active on social platforms uses an average of eight of them. What many marketers have failed to grasp is that the tools of new media aren’t just about publishing; they’re also about conversing.

Media 50

Media Twitter Social Media Fulfillment 50

Paul Gillin

JANUARY 2, 2015

Organic Facebook Marketing Is Dead; Think Customer Service Instead – Midsize Insider, Dec. Numerous studies have shown that organic posts by Facebook pages are reaching only a tiny fraction of the audience they used to. FIR B2B #19: Doubts about Social Media’s Lead Gen Potential.

B2B Thought Leadership 50

B2B Thought Leadership Cost per Lead Lead Gen Thought Leadership 50

Paul Gillin

JULY 19, 2013

Nora Ganim Barnes and her team at the Charlton College of Business Center for Marketing Research at the University of Massachusetts Dartmouth continue to produce some of the most consistent, rigorous and comprehensive research on social media adoption by both small and large businesses. This represents a 4% increase since 2012.

Social Media 50

Social Media Social Networks Statistics Facebook 50

Paul Gillin

JUNE 29, 2013

Naturally, there’s data on collaboration and social media. Some highlights: Ninety-percent of professionals who telecommute on a daily basis use at least one social media platform. Comment: Facebook is replacing the socializing power of the office water cooler and powering the distributed workforce revolution.

Social Media 50

Social Media Internet Marketing Facebook Class 50

Paul Gillin

JULY 25, 2013

Don’t ignore customer service on social media. Social media gets discussed ad nauseam as a marketing tool, but it does have other business applications. Revisiting the Facebook ‘Other’ folder disaster. What’s in your Facebook ‘Other’ folder? Open this article. Related articles.

Case Studies 50

Case Studies Social Media Case Study Facebook 50

Paul Gillin

AUGUST 26, 2011

I was privileged to be on a panel with some outstanding social media practitioners from the insurance industry at the 2011 Social Media Conference for Financial Services put on by LOMA LIMRA this morning. million Facebook likes by boring people. New York Life has carefully cultivated more than 100,000 likes on Facebook. “We

Social Marketing 50

Social Marketing Planning Marketing Management Word of Mouth 50

Paul Gillin

JANUARY 24, 2013

Brands have been piling into Facebook expecting to reap a bounty of positive PR, but they forget that these channels can be used to tear down as well as to build.”. Decision-makers believe that social media has made managing crises more difficult and more expensive,” Gillin said. Capacity to Destroy.

Press 50

Press Peer-to-peer Amazon BtoB 50

Paul Gillin

AUGUST 29, 2012

So staffers were understandably concerned when a Facebook group appeared in late 2009 entitled “ Pampers bring back the OLD CRUISERS/SWADDLERS.” The group was launched by Shah after her visits to the Pampers Facebook page and Pampers website convinced her that “many parents were also experiencing confusion.”

Paid Search Agency 50

Paid Search Agency Advertising Agencies Facebook Customer Satisfaction 50

Paul Gillin

NOVEMBER 16, 2011

A quartet of new research reports suggested that small and midsize businesses (SMB) are rapidly waking up to the potential of social media and cloud-based infrastructure to create new operational efficiencies and better engage customers – and that they may also be leading the US out of recession.

Customer Surveys 50

Customer Surveys Peer-to-peer SMB Business 50

Paul Gillin

JUNE 17, 2010

Dell TechCenter and other initiatives like it are microcosms of the changes that are sweeping across corporate America as a consequence of the rapid growth of social media tools like blogs, communities and user-generated multimedia. In fact, B2B companies were among the earliest adopters of social media.

Enterprise Management 50

Enterprise Management B2B Marketing Rules B to B 50

Paul Gillin

AUGUST 4, 2016

Last week I had the opportunity, for the second year in a row, to teach social media marketing to a group of former NFL players under a league program call The Trust, which helps former players set up and run their own businesses. The group of 12 was like a brotherhood.

Class 50

Class Work Management Marketing Management Press 50

Paul Gillin

DECEMBER 18, 2012

Now I’d like to ask for your support by liking the book on the Amazon page and registering your like on the book Facebook page. One of the things that has always captivated me about social media is the power it gives to individuals to greatly amplify their voice.

Paid Search Agency 50

Paid Search Agency Word of Mouth Amazon Viral Marketing 50

Paul Gillin

JUNE 29, 2011

Element14 is trying to position itself as “Facebook for engineers,&# and they’re doing a heckuva job. Also, check out Social Media Quickstarter , a tutorial site aimed at small businesses and launched just this week by Constant Contact. This is a commerce play, incidentally. It respects its audience.

Social Marketing 50

Social Marketing B2B Marketing B2B B to B 50

Paul Gillin

MARCH 10, 2011

LinkedIn gets none of the buzz of Facebook, and no one’s going to make a movie about it. Spamming isn’t a problem, particularly in the moderated groups, and there’s none of the frat boy histrionics that you find on Facebook. Facebook is about mass, but LinkedIn is about focus, which is one reason it rocks for B2B. Find People.

Social Networks 50

Social Networks Enterprise Management Peer-to-peer Work Management 50

Paul Gillin

OCTOBER 3, 2013

The staff has always been a joy to work with, and BtoB has played a critical role in my own education about the transformation of media. At the time I reconnected with Ellis I was becoming fascinated by the changes in the publishing world driven by social media. My association with BtoB began as a happy accident.

BtoB 50

BtoB Allocation Marketing Analytics Tools Social Media 50

Paul Gillin

MARCH 1, 2012

This graphic, which appeared in The Wall Street Journal on Tuesday , says a whole lot about Facebook’s success and Google+ ‘s struggles, but it’s an incomplete picture of the true value of social networks. Give credit to Facebook. Google+ introduced circles, so Facebook added lists. That’s classy.

Social Networks 50

Social Networks Twitter API Facebook 50

Paul Gillin

JUNE 4, 2010

Tech Leadership Council’s Social Media Summit. We don’t know yet what Facebook is about. That’s unsettling, because Facebook is to the social Web what Google is to the Web. Media is frequently mis-characterized as publishing. The definition of media is that which mediates between parties.

Web 2.0 50

Web 2.0 Wikipedia Transparency Advertising Mediums 50

Paul Gillin

JANUARY 6, 2011

I was recently quoted on Internetnews.com making the following prediction: “Look for marketing’s love affair with social media to give way in 2011 to the sobering reality that a Facebook fan page and Twitter account don’t solve problems of poor products or positioning. I responded that no slight was intended.

Social Marketing 50

Social Marketing Marketing Analytics Tools Peer-to-peer Paid Search Agency 50

Paul Gillin

JULY 29, 2011

The question of how to measure social media performance, particularly in a marketing context, continues to be one of the industry’s hottest topics. The most successful of those are reporting direct correlations between social media marketing and sales, and they have certain practices in common. And they measure like crazy.

Multi-Channel 50

Multi-Channel Top of Funnel Correlation Social Media 50

Paul Gillin

AUGUST 26, 2010

Thanks to Facebook, they had been building connections with future classmates since the late spring. Media Everywhere. They will encounter managers who believe that Facebook is a productivity drain and who would rather employees spend an hour in traffic jams each day than get work done from home. Are you ready?

Multi-Channel 50

Multi-Channel Facebook Communities Course 50

Paul Gillin

APRIL 13, 2012

Finance in the online media category. There are a number of ways you can increase your Unmetric score such as increasing your engagement on Facebook or responding to queries quicker on Twitter,” the sidebar helpfully suggests. “Its Great, so now what? Unmetric doesn’t offer a whole lotta help. Much-needed benchmarks like what?

Advertising Benchmark 50

Advertising Benchmark Opinions Social Media Twitter 50

Paul Gillin

MAY 31, 2010

Technology Leadership Council is hosting its second annual Social Media Summit. Tags: B2B Social Media events innovation. There are a couple of events coming up in the Boston area this week that I hope you’ll attend. On Thursday, June 3, the Mass. David Weinberger (right) kicks it all off as our keynote speaker. Sign up here.

Forrester 50

Forrester Social Media Tagging Communities 50

Paul Gillin

DECEMBER 1, 2010

Summit in San Francisco and hear from some of the business leaders of the new Internet, including the CEOs of Google, Facebook, Yahoo! The Facebook founder acknowledged that great power carries great responsibility and pledged to be more responsive to the privacy concerns of members. Check out the wall posts on Facebook.

Web 2.0 50

Web 2.0 Internet Marketing Mobile Marketing Marketing Proposals 50

Paul Gillin

JULY 15, 2011

PR practitioners who undertake influencer relations programs often discover an odd disconnect between them and traditional media relations: Bloggers don’t operate by the same rules as reporters. After he posted the e-mail exchange online, some USA Today reporters dug up the fact that Facebook was behind the whisper campaign.

Case Studies 50

Case Studies Case Study Studies BtoB 50

Paul Gillin

MAY 25, 2010

I was privileged to moderate the BtoB magazine Social Media Awards Breakfast in New York this week. Four years and a more than 500 entries later, Cahill is enjoying a new job as head of social media at Emerson Process Management. I have the e-mail from that company on my wall next to a sign that asks ‘Is there any value in blogging?’”

BtoB 50

BtoB B2B B to B Blogger 50

Paul Gillin

FEBRUARY 7, 2011

But there’s nothing underhanded about CareOne, a nine-year-old company with 700 employees and a philosophy that “There’s no reason to be ashamed of being in debt,” according to Social Media Director Nichole Kelly (right). A busy online community has been a remarkably effective engine of growth. She would do no such thing.

Communities 50

Communities Cost per Acquisition Peer-to-peer Work Management 50

Paul Gillin

FEBRUARY 7, 2011

I haven’t conducted a scientific analysis, but in monitoring the mainstream media coverage as well as the chatter on Twitter and Facebook today, it appeared to me that commentary was running about 80% negative on the campaign. Too bad Groupon didn’t mention any of those noble goals in the commercials themselves.

Godaddy 50

Godaddy Public Relations Comparison Paid Search Agency 50

Paul Gillin

OCTOBER 7, 2010

For example, I have 725 friends on Facebook, nearly 1,000 connections on LinkedIn, and almost 7,500 Twitter followers. Tags: B-to-B Social Media influence socialnetworks CRM socialcrm socialmap. What’s more, I question how much social interactions have to do with decision-making in many cases. But it’s not 2.0

CRM 50

CRM B to B Marketing Management Eye-Tracking 50

Paul Gillin

APRIL 27, 2012

The program began with the assumption that nearly every salesperson was already familiar with the value provided by Facebook and LinkedIn in their personal lives. “It was about returning value and time to our sales teams for their time invested.”. Familiarity Breeds Intent.

Process 50

Process Word of Mouth Forecasting Lock-In 50

Paul Gillin

NOVEMBER 8, 2010

monitors any RSS feed you specify and automatically posts items to social media accounts such as Twitter and Facebook. You can also export categories of feeds and display them on a website, as I do with the “Media Sites&# list in the right-hand sidebar on Newspaper Death Watch. I have dlvr.it

Skype 50

Skype Product RSS Copyright 50

Paul Gillin

APRIL 13, 2011

As a frequent speaker at events of all sizes, I’ve had a chance to observe some of the best practices conference organizers used to promote their events through social media. Regardless of the size of the event, set up a Facebook page or create a dedicated event sub-page under your Facebook page.

Social Media 50

Social Media Promotion Media Landing Pages 50

Paul Gillin

DECEMBER 9, 2011

Last week I posted a rant about the failure of CIOs to take a leadership role in their company’s social media strategies. My attitude is to let people use their breaks to develop a Facebook account or check their Gmail so they can get used to how computers work,” Marx says.

Peer-to-peer 50

Peer-to-peer Ad Building Social Networks Lock-In 50

Paul Gillin

MAY 27, 2010

Spiceworks is a technology company that acts like a media company. They are both the oldest form of social media and also the newest. Those early outposts looked little like the Facebooks and LinkedIns of today, though. Communities are the convention centers of social media. All comments are appreciated!

Communities 50

Communities B2B Work Management Marketing Management 50

Paul Gillin

DECEMBER 16, 2010

I’ll resist that urge, though, and instead present a plea: Let’s make 2011 the year we stop talking about “social media.”. It’s not that social media is no longer important. On the contrary, today there’s almost no media today that isn’t social. It’s also funny as hell.

Social Media 50

Social Media Media RSS Verticals 50

Paul Gillin

JANUARY 16, 2012

Liew told of one product manager who spotted a post on the company’s Facebook page that he couldn’t decipher: “Holi hay ghar me mat bhetto.” That’s perfectly all right if it attracts others to come on board. Finally, it’s important to be sure you have the means to highlight success stories.

Peer-to-peer 50

Peer-to-peer Wiki Enterprise Management Communities 50

Paul Gillin

MARCH 22, 2016

Here’s a good example I that came over the transom from Blue Fountain Media , a design an online media firm. The company decided to show off its social media savvy by analyzing the Facebook, Instagram and Twitter accounts of each March Madness team to see how they did with social media engagement.

Social Media 50

Social Media Media Social Marketing Click Rate 50