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Four ways Facebook Instant Articles will dramatically impact marketing

grow - Practical Marketing Solutions

Facebook announced it would open up Instant Articles -– formatted and optimized to load almost immediately -– to any publisher  without a special approval process. To make it effortless for even small bloggers, Facebook announced in a post this week that it is teaming up with WordPress for a plugin that allows us to publish from our blog directly to Facebook. Time will tell. 3.

Should Facebook be regulated?

grow - Practical Marketing Solutions

Should children be exposed to graphic violence on Facebook without your knowledge and consent? Facebook’s “terror policy” is pretty weak. So, for example, if a hostage is live-streaming a beheading, that’s deemed appropriate content for a Facebook live stream. Kind of a weird line, but that’s the Facebook guideline right now. Or, is it?

21 Fantastic Facebook Marketing Guides

Webbiquity

marketers have a love-hate relationship with Facebook. On one hand, not only is it an easy-to-use, low-cost platform with more than a billion members, but 77% of B2C companies and 43% of B2B vendors have acquired customers from Facebook, and the world’s largest social network drives 20% of all internet page views. What are the best page apps for Facebook today? Hell Yes!

Coming clean on Facebook reach

grow - Practical Marketing Solutions

Is there any greater source of emotional debate and mis-information on the web today than Facebook reach? recently had a little debate on this subject with a person who wrote a glowing article on the promise of Facebook reach — despite what appears to be pretty bad news in this corner of the web. “I’m tired of so much negativity about Facebook,” he said.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

fully formed media company. from traditional media outlets. energy drinks or dishwashers to legacy media giants. as media company.” distribution channel, while Facebook was the most. According to PQ Media’s “Global. important media topic of 2015. social media, brands and publishers alike have had. First, Facebook and email were clearly the.

5 Ways B2B Marketers Can Learn to Love Facebook

Act-On

Are you holding back on Facebook marketing just because you’re in B2B? It was reinforced by what felt like a bait and switch when Facebook killed organic reach. And because most everyone in B2B seemed focused on LinkedIn, I figured I could maybe just ignore Facebook. I had a Facebook page all along, of course. Next is just how plain ubiquitous Facebook is. Third?

Adding fuel to the fire: How important is Facebook?

grow - Practical Marketing Solutions

A new survey adds more fuel to the swirling debate about how social media usage is changing, especially among teens. The research does not necessarily say teens are moving away from Facebook. Only 15 percent of teens in the survey said Facebook topped the list. How important is Facebook? How important is Facebook? Facebook owns Instagram of course. teens.

Wasting your ad money? All Facebook fans are unequal

grow - Practical Marketing Solutions

By Brooke Ballard, {grow} Contributing Columnist What if you were given $20,000 to acquire new fans on Facebook? But is there strategy in trying to acquire new fans on Facebook? Just a few months ago I was begging for more Facebook ad dollars for my client accounts and our own unique page simply because Facebook said so. Sounds thrilling, right? Or is it fruitless?

Why social media strategy should NOT start with a drive for Facebook fans

grow - Practical Marketing Solutions

Why does every social media strategy seemingly start with a company cajoling people to come “like” their Facebook page? This post will explain why that is usually a bad strategy if you are aiming at creating long-term, loyal customers. I’ve been honored to be selected to help judge a global company’s internal social media competition. Tweet.

Content Methodology: A Best Practices Report

and media formats. Landscape Channel and Media. Continuous Improvement When organizations publish content, they venture into the world of media. for their audience’s attention, including major publishers and media companies. modern media landscape, the “If you build it, they will come” mindset is doomed to. Social Media • Activation across. Content. In the.

Facebook, You’ve Failed Us

grow - Practical Marketing Solutions

There is an unsettling buzz about the future of Facebook. Some analysts report that Facebook usage is declining , or at least  slowing in some parts of the world  and if that is true, it is a problem of Facebook’s own making. The Facebook is foremost a place to connect with family and friends. Secondarily, Facebook provides a place for self-expression.

Facebook and Snapchat at war, and four other groovy media trends

grow - Practical Marketing Solutions

Facebook and Snapchat and content wars. Listen in for some TREMENDIFIED new insights on: Snapchat rejected Facebook’s takeover bid last year. Watch out for this ZUCKERFICATION of Facebook Messenger. Facebook and Snapchat … AT WAR? Related Stories Snapchat for the win Social Media Believe it or NOT!!! Facebook and Snapchat and content wars.

10 of the Best B2B Facebook Pages

KoMarketing Associates

Facebook has emerged as a marketing channel that’s been adopted by countless individuals and brands alike. In fact, Facebook, the world’s largest social network, now has more than 1 billion users, including about  15 million brand  pages. We chose the pages that were not only engaging, but that offered an excellent example of how a Facebook page can work for B2B companies.

The Business Case for Buying Facebook Likes

grow - Practical Marketing Solutions

Perhaps the most prestigious symbol of social proof today is the Facebook “Like.”  Among many companies, there is a Facebook arms race in progress as competing brands do anything necessary to gain the upper hand on this important metric. As you might predict, an underground market has emerged that will happily sell you manufactured Facebook Likes. The essence of social proof.

Buy 99

If the Beatles ran Facebook

grow - Practical Marketing Solutions

More changes from Facebook … You know … sometimes I just wish they would Let It Be. When I find myself immersed in Facebook, Zuckerberg will come to me. The post If the Beatles ran Facebook appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. More changes from Facebook …. facebook humor facebook humor social media humor

Evangelizing a Content Marketing Program

brands experiencing declining social media effective- ness and came to a clear conclusion: " We’ve reached a tipping point where. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY18 Internal Audit, External Audit, and Audience Identification Many brands only audit the external media landscape. could be Hollywood, could be Bollywood, could be the traditional media. The hotel giant.

This Week in Content Marketing: Facebook Slowly Eats Media Companies for Lunch

Junta 42

In this week’s episode, Joe and Robert discuss how Facebook has cleverly tweaked native advertising to benefit its users and give brands greater insights into ad performance, but it may represent a death blow to some publishers. Facebook is also paying media companies and influencers to create content for its streaming video service; in the short term, this appears to benefit brands.

The Impact of Facebook’s Algorithm Change, in 5 Charts

Contently

Last week, Facebook dropped a stink bomb in the media locker room when it announced that its algorithm would start prioritizing the posts of friends and family in the News Feed over those of publishers. Folks started to panic, with good reason— over 40 percent of publisher traffic comes from Facebook. Did you know that photo posts by publishers on Facebook were still a thing?

Facebook Tag Bombing is the new telemarketing

grow - Practical Marketing Solutions

This is a post that is probably going to p**s some people off, but it must be said. I am increasingly being tagged in stupid Facebook posts like this one: What’s your favorite flavor of lollipop? It seems to be coming from the social media gurus and demi-gurus. It seems to be coming from the social media gurus and demi-gurus. Perhaps that surprises you? Why would they?

Your brain is wired for Facebook (really)

grow - Practical Marketing Solutions

There is mounting evidence that social networking sites like Facebook tap into a need for connection that is embedded in our DNA.  We may be actually chemically-predisposed to wasting time on social networks. Neuro-Facebook. Facebook is brain crack for a generation. In the long run, this may be the real business benefit of Facebook for many companies. Not ads.

Content Marketing Playbook: Strategy and Roadmap

rise as a media powerhouse in its own right. stalwarts like Facebook, Twitter, and LinkedIn to emerg- ing platforms such as Instagram, Pinterest, and Tumblr. media platform are all extremely valuable. Primary source of understanding is through sur- face-level media reports. investment media and financial advisors. The media landscape is crowded and. emerge.

Are you ready for the mega-shift from social media to private media?

grow - Practical Marketing Solutions

Snapchat is a juggernaut with the 18-24 age group, now earning more daily check-ins than Facebook. ” Facebook is the social network for most of the world, yet their major investment is in the development of private Facebook Messenger, including bots that would help companies scale “human” interaction through the service. The rise of private media.

6 studies show why Facebook organic reach is declining so quickly

Biznology

50,000,000+ businesses have a Facebook page. 1.48 is the average number of times these brands post each day. 2% is their Facebook organic reach and it’s declining (source: DMR ). Why is Facebook organic reach declining so fast? TOO MANY POSTS, TOO LITTLE SPACE ( FACEBOOK ): Facebook studied the average user to find 1,500 posts appear in their feed each day.

How to Compel & Not Repel Customers on Facebook [Infographic]

Vertical Response

How do you get more Facebook Likes? How often is too often when posting on the king of social media networks? What are major Facebook no-nos you should seriously avoid? Ask no longer because we’ve put together an infographic addressing what you should or shouldn’t do as a business on Facebook. © 2013, VR Marketing Blog. How do you garner more engagement?

Why Content Shock is coming to a Facebook ad near you

grow - Practical Marketing Solutions

If you read between the lines, Facebook just told us it’s going to become a lot more expensive to be in marketing soon. ” Translation: Facebook is about to max out on the number of ads it can show users inside its platform, which means it will need to find other ways to grow the company’s ad business in the future. In essence, this is what social media platforms WANT to do.

Staffing and Launching Your Content Marketing Program

Media is changing marketing (and vice. media content is a diverting activity that rarely resembles. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY14 At Contently, we talk a lot about “building a better media world,” which. media experiences. MEDIA Journalism, native advertising, and the future of the. media business. All rights reserved. Introduction 3 II.

A plan to challenge the Facebook monopoly

grow - Practical Marketing Solutions

A very frequent question I am asked is “What will be the next Facebook?” ” For many people, the logical assumption is that a better product will come along to replace Facebook because MySpace bumped AOL and Facebook bumped MySpace and so it is inevitable something will bump Facebook in the foreseeable future. Facebook is not a “technology.”

Plan 103

Five reasons to be freaked out by the Facebook experiment

grow - Practical Marketing Solutions

Like most of the online world, I’m stunned by the Facebook experiment designed to surreptitiously toy with the emotions of its customers. The news emerged that in 2012, Facebook conducted a study to determine whether it could alter the emotional state of its users. This was a corporate decision. I’m not a person who hates Facebook and is looking for a reason to ding them.

The “Be-Attitudes:” Creating influence on Facebook

grow - Practical Marketing Solutions

How to Become Powerful On Facebook from Mark Schaefer. wanted to let you all know that I’ve created a cool new eBook for you called “The Be-Attitudes: Creating Influence on Facebook.” ” This was a fun project that involved 35 of my absolute social media heroes like Mitch Joel , Gini Dietrich , Liz Strauss , C.C. The Be-Attitudes. What a creative idea.

Did Facebook Just Deliver a Crushing Blow to Native Advertising?

Contently

Everyone assumes that if Facebook were to drop an anvil on media companies, it’d come in the form of an algorithm reconfiguration, a change in the revenue split on Instant Articles, or some combination of the two. But for the increasing number of publishers that rely on native advertising to make ends meet, Facebook may have already delivered a brutal blow. The tag.

B2B Marketing Trends for 2016

Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. more true, apparently, than in social media. social media. He writes about content and social media. B2B Marketing.

Navigating the shifting sands of Facebook marketing

grow - Practical Marketing Solutions

Have you figured out Facebook marketing? Well, then you will need to catch up with our new episode of The Marketing Companion where we discuss the “secondary advertising ripple” and how it’s creating new complexity for companies trying to figure out what’s happening on their Facebook page. billion people logged into Facebook on a single day last month.

A B2B Reaction to Facebook Reactions

Social Media B2B

Facebook updated their like buttons to now include five more emotions, so instead of just liking your B2B posts, your customers and prospects can more fully express themselves. While this certainly works on the web version of Facebook, the definitely feels like a mobile-centric update. This has caused many B2B companies to even question if Facebook was the social network for them.

Dear Facebook. Please let me pay you.

grow - Practical Marketing Solutions

There is probably nothing more debated, despised, and dissected on the social web than Facebook’s ever-changing scheme to monetize its vast audience. My Facebook mobile stream is now dominated by banner ads. Facebook, you’re just p **g off people every day. Let’s assume that the people who would pay for Facebook, like me, never click on ads any way.

4 Killer Facebook Hacks You Should Be Using

B2B Marketing Insider

If you’re like most people, you probably use Facebook at least a little more than you should. And it’s embarrassingly true that many people spend a lot of idle time at work and at home cruising Facebook… often to the tune of hours a day. The post 4 Killer Facebook Hacks You Should Be Using appeared first on Marketing Insider Group. And those hours add up!

B2B Marketing Trends for 2016

Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. more true, apparently, than in social media. social media. He writes about content and social media. B2B Marketing.

Why Should You Verify Your Facebook Page?

Haley Marketing

Within the competitive Facebook space, every inch you can gain over the competition helps. Just over 1 month ago, Facebook began to roll out verification status for pages. How To Verify Your Facebook Page. Verifying your staffing firm’s Facebook page is as as easy as following the 6 steps below. Click Call Me Now to allow Facebook to call you with a verification code.

The new urgency to create sticky content for Facebook

grow - Practical Marketing Solutions

Just when you think you’ve figured out Facebook, it moves and morphs in interesting new ways. A few days ago, Facebook announced that the algorithm it uses to determine which content is prioritized in user News Feeds will now take into account how long users spend viewing posts. This should not be a surprise to anyone following Facebook closely. And, it makes sense.

Update to Facebook Promotions

Vertical Response

Facebook announced today that they updated their Page Terms  allowing businesses to run promotions directly on Page Timelines not just in apps as before. According to the Facebook for Business blog , you can now: Collect entries by having users post on the Page or comment/like a Page post. The post Update to Facebook Promotions appeared first on VR Marketing Blog.

12 of the Best Facebook Post Ideas for Facebook Lead Generation

Hubspot

Most marketers know by now that Facebook is an important business tool for companies of every size and industry. But what about using Facebook for lead generation? Attracting new leads using Facebook -- leads that might eventually turn into paying customers -- is one of the most intriguing reasons to use Facebook in your marketing. Image Credit: Facebook.

B2B Marketing Trends for 2016

Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. more true, apparently, than in social media. social media. He writes about content and social media. B2B Marketing.